Sony Ericsson puts music first in the W980 Walkman® phone to deliver a clear audio experience

Sony Ericsson puts music first in the W980 Walkman® phone to deliver a clear audio experience
10 February 2008

The Sony Ericsson W980 brings an unrivalled music experience that gives you every excuse to lose yourself in acoustic bliss

Barcelona, Spain – 10th February 2008 – Sony Ericsson today revealed the W980, a Walkman® phone that promises to get the most out of your music. Its unique audio enhancing technology, together with the Walkman® on Top design, sees the W980 cement Sony Ericsson’s position as a true market leader in the world of music on your mobile.

“The W980 Walkman® phone really sets a new standard for music on your phone,” said Ben Padley, Head of Music Marketing, at Sony Ericsson. “We wanted to design a leading music player that we could combine with a feature-packed phone, all the while pioneering an audio experience that always left you wanting more. The W980 will surpass all expectations.”

W980 Walkman® phone Created with music in mind

• Clear audio experience
Superior sound quality lets you enjoy your music as it was meant to be heard
• Walkman® on Top
Intuitive music access and control,
• Storage solutions
8GB internal memory lets you store up to 8,000 songs*

Be true to the original recording
The W980 Walkman® phone is designed to allow you to listen to music as it should be heard. Clear stereo enables the music to sound like the original recording. Clear bass delivers distortion free sound even at higher volumes. These features combine with the premium headphones, the Stereo Portable Handsfree HPM-77, to deliver an incredible clear audio experience and music that sounds as true as possible to the original recording

Share your music with friends
The W980 Walkman® phone has a built-in FM transmitter, which allows you to send whatever’s playing on your phone to other devices with a built-in FM radio receiver. This gives you the ability to share your music with all those around you, whether through a friend’s hi-fi or your car stereo.
Quality music is made for sharing with the W980. Unplug your headset, sit back and let the music flow through the integrated stereo speakers for all to enjoy. Select a track from the extensive music library – the W980 lets you store up to 8000 songs* – or tune in to your favourite radio station and listen out loud. No need to plug in an FM Receiver, since this is on-board with the W980.

Build your collection every day
With the recent evolution of PlayNow™ arena, Sony Ericsson’s popular over-the-air (OTA) and web download service being launched this May, you will be able to access up to 5 million tracks to maximise your music collection. The W980’s TrackID™ feature, which can identify any track that you just can’t put a name to, will be fully integrated into PlayNow™ arena. This makes the W980 a genuine gateway to great music, as you can download the track instantly once it has been identified.

Customise your sound
You can tailor the W980’s Walkman® player to the music that you’re listening to. This latest Walkman® phone provides a choice of eight equaliser presets, each of which contains a distinct profile that is suitable to a range of music. So whether you’re listening to jazz, pop or heavy metal, you’ve can always choose the best sound for the song.

Control your music at your fingertips
The Walkman® on Top feature on the W980 gives you the full functionality of a Walkman® player without even having to open your phone. The entire Walkman® player that would normally be displayed on the inside of your clamshell is also replicated on the outside of the phone, so navigation through your music library is effortless.

Balance and beat
Every music enthusiast knows that a great audio experience requires great quality speakers or headphones. The W980 Walkman® phone comes with the new Stereo Portable Handsfree HPM-77; a headset that lets you enjoy music in powerful stereo sound. The HPM-77 also allows users to take their calls handsfree, and its sleek design and in-ear wearing-style mean that it’s both comfortable and reduces background noise to the bare minimum.

Whether listening via the headphones or the stereo speakers, the W980 Walkman® phone is a must-have for those who want an unrivalled music experience, which they carry with them every minute of the day. It is a UMTS/HSDPA 2100 GSM/GPRS 850/900/1800/1900 phone that will be available in selected markets from Q3 2008.

The Stereo Portable Handsfree HPM-77 will be available in selected markets from June 2008.

Legal Information
*Assumes eAAC+ encoded files

1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences; type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging is powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.
Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit [tautan dihapus]

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Mattias Holm: +44 208 762 6065
General Press: +44 208 762 5858
E-mail: press.global@[tautan dihapus]
Product images: [tautan dihapus]
Mobile World Congress/Sony Ericsson website: [tautan dihapus]

Sony Ericsson W980 – At a Glance
Music and Entertainment

• Walkman® player
• Clear stereo
• Clear bass
• Album art
• FM transmitter
• Shake control
• SensMe™
• PlayNow™
• TrackID™
• Bluetooth™ stereo (A2DP)
• Music tones (MP3/AAC)
• 3D games
• Java™
• FM radio with RDS
• Video streaming
• Video viewing

Camera

• 3.2 megapixel camera
• 3.2x digital zoom
• Picture blogging
• Video blogging
• Video recording with 4x digital zoom
• Photo fix
• Auto rotate
• x-Pict Story™
• PictBridge printing

Internet

• Access NetFront™ Web browser
• Web feeds
• Photo feeds

Communication & Messaging

• Polyphonic ringtones
• Speakerphone
• Vibrating alert
• Video calling
• Email
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)

Design

• Navigation key
• Picture wallpaper
• Wallpaper animation

Connectivity

• Bluetooth™ technology
• Modem
• Synchronization
• Microsoft® Exchange ActiveSync®
• USB mass storage
• USB support

Organizer

• Alarm clock
• Calculator
• Calendar
• Flight mode
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Accessories

In-Box:
• Battery (BST-38)
• Charger (CST-70)
• USB Cable (DCU-60)
• Stereo Portable Handsfree (HPM-77)
• Sony Ericsson PC Suite
• Media Manager
• User guide

Optional:
• Active Speaker MAS-100
Protective case with built-in speaker and FM radio antenna: Bring and share your music outdoors.
• Bluetooth™ Car Speakerphone HCB-150
A portable handsfree solution for use in the car.
• Music Portable Bluetooth™ Speaker MBS-100
Designed for rich sound.
• Music Desk Stand CDS-75
The smart and convenient way to charge your phone.

Facts and Figures

• Size: 92 x 46 x 16.9 mm
• Weight: 100 grams

• Colour: Piano Black

• Main screen: 262,144 colour TFT
• Resolution: 240 x 320 pixels
• Size: 2.2 inches

• External screen: 262,144 colour TFT
• Resolution: 176 x 176 pixels

• Phone memory: Up to 8 GB
• Talk time GSM: 9h
• Standby time GSM: TBD300h

• Talk time UMTS: 3.5h
• Standby time UMTS: 300h
• Music listening time: 16h

Availability and versions

Networks:
UMTS/HSDPA 2100
GSM/GPRS 850/900/1800/1900

Available in selected markets from Q3 2008.

@M600i
Iya sih gw ngerti maksud kamu... dab gw bukan "Master" lho... Di sini kan udah ada Master yang sesungguhnya yaitu Master_Biji.

Yup, kalau ngomong tentang segmentasi memang itu perlu sekali dan harus. Contohnya W380 atau W350 : menurut gw gak masalah dengan layarnya yang cuma 128x160, juga kameranya yang cuma VGA atau 1.3 MP. Bahkan khusus W380 ditambahi gesture control itu sesuatu yang menarik dan bagus.
Tapi beda konteks nya kalau kita ngomong tentang hape Walkman high-end. Rasanya mubazir kalau dikasih kamera 3.2 MP tapi tanpa autofocus dan flash. Rasanya ada yang kurang juga kalau 3G/HSDPA tapi gak ada front camera buat video call. Itu sebenarnya yang jadi "masalah".

Setuju banget kalo urusan harga... makin murah kemungkinan yang beli akan semakin banyak.

FYI trackID sekarang semua hp SE punya, udah nggak ekslusif Walkman lagi

I miss my old W800i

Gw enggak sabar, SE mo bikin hape Seri W yang kayak gimana lagi yaah..?....

Quote:
M600i said:
Gw enggak sabar, SE mo bikin hape Seri W yang kayak gimana lagi yaah..?....

ah paling2 juga yang HSDPA tanpa kamera depan, kamera utama 3.2MP tanpa AF, ato slider stylish tapi keypadnya (masih) retak.

kira2 nih suara speaker nya W980 ini bisa ngalahin suara speaker nya W950 ga ya? krn menurut gw suara speaker W950 itu paling jernih n bagus di banding seri W yg laen.

nih W980 speaker nya letak nya di bawah kiri-kanan ya? mantep tu biasanya kalo ada 2 tempat gitu speaker nya coz hp SE bykan speaker nya letak nya di belakang/sebelah kamera gitu sih jadi kalo ditaruh di meja gitu agak mendem suara nya

Gsmarena udah ngeluarin preview tuh:
[tautan dihapus]

Katanya kameranya mengecewakan, yah gak heran sih, seri W gitu, kamera dikebiri sana sini.

Kalo diliat2 lagi, keren juga modelnya...

Salah satu kelebihannya, bisa jalanin WALKMAN interface tanpa buka flipnya (Kayaknya belum ada ya yang kayak gini sebelumnya)? CMIIW

Dan gw belum pernah pake HP clamshell sebelumnya

alow bro luna

ngemeng2 ni hape uda ada di pasaran Endonesia ya

^
blom lah.............

Keren yah live pics-nya.
Setelah gw liat2 lagi, keliatannya lebih keren dari sebelomnya...

Tapi gw gak suka clamshell...

dan gw tetap ga suka model engselnya. jauh lebih keren Z770

Kalo gak salah baca di preview gsmarena yg itu katanya nggak bisa tuh jalanin walkman tanpa buka flipnya, padahal shortcut play ff rew ada semua di depan, heran napa nggak bisa yah?

Kali ini bukan sekedar preview lagi di gsmarena, tapi udah jadi review :
Sony Ericsson W980 Walkman review: 8 gigs of character

Seperti biasa, beberapa cuplikan :

Key features:
* 2.2" 262K-color TFT LCD display of QVGA resolution
* 3 megapixel camera
* 8 gigs of onboard memory
* FM transmitter
* Great user interface
* 3G with HSDPA
* External 262K-color display with a resolution of 176 x 176 pixels
* Walkman 3.0 music player
* Shake control
* Light effects
* Touch-sensitive keys
* Ambient light sensor
* Bluetooth v2.0 with A2DP profile support
* USB 2.0 connectivity
* FM radio with RDS
* Good battery life
* Comfortable keypad

Main disadvantages:
* No auto focus nor flash for the camera
* Inconvenient camera lens location
* Shiny surface a fingerprint nightmare
* Display kinda small for a high-end phone
* Awkward context keys
* Camera interface not user-friendly

Final words

As time has come for us to part with Sony Ericsson W980, we are left with quite positive impressions. The latest Walkman clamshell has a really nice feature-pack and great user interface to back it up.

The camera functionality was the only serious disappointment - the lack of auto focus and the ridiculous camera interface are anything but appropriate for a high-end such as this one.

However the Sony Ericsson W980 manages to flaunt a number of unique extras that make it stand out. The piano black front, light effects and the FM transmitter are not something to find on every other phone out there. Identity is getting more and more crucial in the overcrowded mobile market. That alone is enough for a well deserved pat on the back for Sony Ericsson W980.

The only reason for a cool-off is the lack of information about the expected price of Sony Ericsson W980. We can't help anticipating a rather hefty price tag on the new Walkman flagship. This might just be enough to throw it in the pool with some big sharks and we are not quite sure if the W980 will make it there. We do like it enough though to hope it proves us wrong.

Untuk lengkapnya klik link yang di atas aja ya.

Mupengg bgt ni.....tp qra2 brapa y harganya ntar klo kluar???

udah waktunya pensiunkan z610 gw..wkkkkkk

Quote:
TheRealOne said:
@M600i
Iya sih gw ngerti maksud kamu... dab gw bukan "Master" lho... Di sini kan udah ada Master yang sesungguhnya yaitu Master_Biji.

Ga usah lempar tanggung jawab gitu deh...

aih.... kerena ni hape.. dan ternyata ada secondary video call camera nya kan?

OOT: Lun... loe masih pake W900? atau udah ganti yg laen... gimana W980 ini, bisa jadi gantinya? hehehehe.. :-p

Di beberapa negara Eropa, W980 udah dirilis lho...

Ini ada beberapa unboxing pics nya.

Harga? Belum ada informasi.

wow keren banget! tp itu yg di atas layarnya light sensor kan ya? bukan front cam toh? --"

Tanda bintang di [tautan dihapus] dah ilang tuh,siap2 aja deh bagi pecinta hp flip hehehe