Sony Ericsson puts music first in the W980 Walkman® phone to deliver a clear audio experience

Sony Ericsson puts music first in the W980 Walkman® phone to deliver a clear audio experience
10 February 2008

The Sony Ericsson W980 brings an unrivalled music experience that gives you every excuse to lose yourself in acoustic bliss

Barcelona, Spain – 10th February 2008 – Sony Ericsson today revealed the W980, a Walkman® phone that promises to get the most out of your music. Its unique audio enhancing technology, together with the Walkman® on Top design, sees the W980 cement Sony Ericsson’s position as a true market leader in the world of music on your mobile.

“The W980 Walkman® phone really sets a new standard for music on your phone,” said Ben Padley, Head of Music Marketing, at Sony Ericsson. “We wanted to design a leading music player that we could combine with a feature-packed phone, all the while pioneering an audio experience that always left you wanting more. The W980 will surpass all expectations.”

W980 Walkman® phone Created with music in mind

• Clear audio experience
Superior sound quality lets you enjoy your music as it was meant to be heard
• Walkman® on Top
Intuitive music access and control,
• Storage solutions
8GB internal memory lets you store up to 8,000 songs*

Be true to the original recording
The W980 Walkman® phone is designed to allow you to listen to music as it should be heard. Clear stereo enables the music to sound like the original recording. Clear bass delivers distortion free sound even at higher volumes. These features combine with the premium headphones, the Stereo Portable Handsfree HPM-77, to deliver an incredible clear audio experience and music that sounds as true as possible to the original recording

Share your music with friends
The W980 Walkman® phone has a built-in FM transmitter, which allows you to send whatever’s playing on your phone to other devices with a built-in FM radio receiver. This gives you the ability to share your music with all those around you, whether through a friend’s hi-fi or your car stereo.
Quality music is made for sharing with the W980. Unplug your headset, sit back and let the music flow through the integrated stereo speakers for all to enjoy. Select a track from the extensive music library – the W980 lets you store up to 8000 songs* – or tune in to your favourite radio station and listen out loud. No need to plug in an FM Receiver, since this is on-board with the W980.

Build your collection every day
With the recent evolution of PlayNow™ arena, Sony Ericsson’s popular over-the-air (OTA) and web download service being launched this May, you will be able to access up to 5 million tracks to maximise your music collection. The W980’s TrackID™ feature, which can identify any track that you just can’t put a name to, will be fully integrated into PlayNow™ arena. This makes the W980 a genuine gateway to great music, as you can download the track instantly once it has been identified.

Customise your sound
You can tailor the W980’s Walkman® player to the music that you’re listening to. This latest Walkman® phone provides a choice of eight equaliser presets, each of which contains a distinct profile that is suitable to a range of music. So whether you’re listening to jazz, pop or heavy metal, you’ve can always choose the best sound for the song.

Control your music at your fingertips
The Walkman® on Top feature on the W980 gives you the full functionality of a Walkman® player without even having to open your phone. The entire Walkman® player that would normally be displayed on the inside of your clamshell is also replicated on the outside of the phone, so navigation through your music library is effortless.

Balance and beat
Every music enthusiast knows that a great audio experience requires great quality speakers or headphones. The W980 Walkman® phone comes with the new Stereo Portable Handsfree HPM-77; a headset that lets you enjoy music in powerful stereo sound. The HPM-77 also allows users to take their calls handsfree, and its sleek design and in-ear wearing-style mean that it’s both comfortable and reduces background noise to the bare minimum.

Whether listening via the headphones or the stereo speakers, the W980 Walkman® phone is a must-have for those who want an unrivalled music experience, which they carry with them every minute of the day. It is a UMTS/HSDPA 2100 GSM/GPRS 850/900/1800/1900 phone that will be available in selected markets from Q3 2008.

The Stereo Portable Handsfree HPM-77 will be available in selected markets from June 2008.

Legal Information
*Assumes eAAC+ encoded files

1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences; type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging is powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.
Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit [tautan dihapus]

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Mattias Holm: +44 208 762 6065
General Press: +44 208 762 5858
E-mail: press.global@[tautan dihapus]
Product images: [tautan dihapus]
Mobile World Congress/Sony Ericsson website: [tautan dihapus]

Sony Ericsson W980 – At a Glance
Music and Entertainment

• Walkman® player
• Clear stereo
• Clear bass
• Album art
• FM transmitter
• Shake control
• SensMe™
• PlayNow™
• TrackID™
• Bluetooth™ stereo (A2DP)
• Music tones (MP3/AAC)
• 3D games
• Java™
• FM radio with RDS
• Video streaming
• Video viewing

Camera

• 3.2 megapixel camera
• 3.2x digital zoom
• Picture blogging
• Video blogging
• Video recording with 4x digital zoom
• Photo fix
• Auto rotate
• x-Pict Story™
• PictBridge printing

Internet

• Access NetFront™ Web browser
• Web feeds
• Photo feeds

Communication & Messaging

• Polyphonic ringtones
• Speakerphone
• Vibrating alert
• Video calling
• Email
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)

Design

• Navigation key
• Picture wallpaper
• Wallpaper animation

Connectivity

• Bluetooth™ technology
• Modem
• Synchronization
• Microsoft® Exchange ActiveSync®
• USB mass storage
• USB support

Organizer

• Alarm clock
• Calculator
• Calendar
• Flight mode
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Accessories

In-Box:
• Battery (BST-38)
• Charger (CST-70)
• USB Cable (DCU-60)
• Stereo Portable Handsfree (HPM-77)
• Sony Ericsson PC Suite
• Media Manager
• User guide

Optional:
• Active Speaker MAS-100
Protective case with built-in speaker and FM radio antenna: Bring and share your music outdoors.
• Bluetooth™ Car Speakerphone HCB-150
A portable handsfree solution for use in the car.
• Music Portable Bluetooth™ Speaker MBS-100
Designed for rich sound.
• Music Desk Stand CDS-75
The smart and convenient way to charge your phone.

Facts and Figures

• Size: 92 x 46 x 16.9 mm
• Weight: 100 grams

• Colour: Piano Black

• Main screen: 262,144 colour TFT
• Resolution: 240 x 320 pixels
• Size: 2.2 inches

• External screen: 262,144 colour TFT
• Resolution: 176 x 176 pixels

• Phone memory: Up to 8 GB
• Talk time GSM: 9h
• Standby time GSM: TBD300h

• Talk time UMTS: 3.5h
• Standby time UMTS: 300h
• Music listening time: 16h

Availability and versions

Networks:
UMTS/HSDPA 2100
GSM/GPRS 850/900/1800/1900

Available in selected markets from Q3 2008.

@Bro Wer,

baca reviewnya jadi ngiler nih... btw, emang bener nih suara ipod putus..??? jadi nambah penasaran aja... hehehe.. bukan karena apple hater khan bro hehehe....
kalo bener lebih bagus dari ipod.. wah mantep abis nih.....boljug banget..

Oia, gemana tuh kalo pk BT A2DP setinggan equalizer nggaruh ngga??
Yang dulu2 khan ngga

Sedikit review tambahan mengenai kualitas musik W980.

Dengan stereo handsfree (wired dan bluetooth).
Test menggunakan HPM-75 dan HPM-77 : sama dahsyatnya suaranya.... memang bener2 mantap.
Test menggunakan HBH-DS980 : makin mantap!!! Dan... baik preset equalizer maupun manual equalizer sama2 kerasa bedanya alias ngaruh di handsfee bluetooth.

@Dora
Equalizer di handphone SE yang menggunakan UI A200 sejak K850 berpengaruh ke bluetooth stereo kok bro.

Equalizer
Seperti dibilang sebelumnya, preset Equalizer yang ada di W980 menggunakan nama2 seperti genre musik, misal Pop, Jazz, Easy, Natural, dll. Ini disesuaikan saja dengan jenis musik yang sedang kita dengarkan, cari yang bener2 pas dan sesuai dengan kesukaan masing2.
Pada manual equalizer, selain frequensi, tingkat "Clear Bass"-nya juga bisa disetting sesuka kita.

FM Transmitter
Gw udah coba FM Transmitter-nya di mobil gw dan hasilnya :
- Berjalan dengan cukup baik (tergantung kondisi di bawah ini).
- Mungkin ini khusus Jakarta dan sekitarnya : susah nyari frekuensi kosong, karena harus di frekuensi yang bener2 kosong. Tapi pas ketemu, baru deh kerasa asiknya
- Posisi handphone sangat berpengaruh pada kualitas suara yang keluar dari audio mobil

Speedtest Result :

Without music player background
C902 : 13.6 - 14.3
W980 : 12.1 - 12.8

With music player background
C902 : 9.33 - 10.1
W980 : 8.84 - 9.38

wah2, jadi pengen W902 (loh?!)

@Dora
DS970 gw ga masalah kok sama hp SE gw sebelum2nya, kecuali w830 gw test memang Equalizer ga jalan.

Ayo yang minat sama W980 segera beli, jangan sampai menyesal nanti karena segera muncul varian warna baru. Lho?

kyknya klo ada warna varian ijo tua bagus deh

Yg Opera Brown cakep banget....

wahh, kerenan violin Red dong, asli makin fashion aja nih hp, sebelum launch dicibir mulu, sekarang malah dipuja2

W980 pas keadaan nutup keren abis kek hp premium.....Tp setelah dibuka kok kesannya agak ga seimbang gitu ( luar cakep, dalem jelek tertutama design keypad ny ).......Yg gw suka ada signal indicator, light effect di ujung clamshellny ( bagian transparan ), ada tombol keylock ama HPM 77 ny huhu........Masi lebih bagus W900 ( opini gw lho ya ) soalny walkman2 baru SE sampe sekarang blum dipasang chip DSP sih! Nokia aja ud pasang.....

brp duit seh neh hp? ada paket bundling ma hpm kan?

berapa duitan nih ?

trus Kualitas Kameranya bagaimana ?
kalo soal musik seri W tak perlu diragukan lagi deh

@D_Doctor

Di duta gemilang 4,49 jt

@Leon_Magnus

Kata TRO sih jgn diharapkan

Emang dari whitepapernya aja ga ada AF......FYI ga ada hape walkman kamera yg bagus lg setelah W800, W900, n W810

dan memang rata2 hape flip SE kameranya jangan terlalu diharapkan bro...pasti beda lah dibanding yg candybar maupun yg slide....

gw malah suka yg black deh..soalnya flip depannya item terus sih, biarpun warnanya berubah...coba flip depannya warnanya ikut dikombinasiin juga...

sayang euy..keluar2 4 juta..ampun dah...mundur teratur...

Quote:
Leon_Magnus said:
berapa duitan nih ?

trus Kualitas Kameranya bagaimana ?
kalo soal musik seri W tak perlu diragukan lagi deh

W980 : Rp 4.499.000 harga resmi SESC.
Sementara ini hanya tersedia warna Piano Black saja.
Di dalam paketnya terdapat :
- Piano Black W980
- Batere BST-38
- Charger CST-75 (dual port)
- USB Cable DCU-65
- Handsfree HMP-77
- CD PC Suite
- Manual
- Kartu Garansi

Kamera 3.2 MP Fixed Focus tanpa flash.
Hasil kameranya biasa2 aja sih... nothing special.
Meskipun begitu, udah dikasih fitur geotagging segala....

Ga pake chip audio tapi kualitas suaranya uda dites lebih bagus dibanding sama yg punya chip Audio, hayooo. Uda dapat penghargaan dari EISA juga

hah?? ngapain EISA ngasih award ke W980?? bukannya EISA concern ke CDMA?? Di situ ada lakinya si Maudy Koesnaedi kan? EISA Bakrie kan??

weeks.. mabok nih orang subuh-subuh.

engga ngerti . . .

Quote:
WhiteEye said:
hah?? ngapain EISA ngasih award ke W980?? bukannya EISA concern ke CDMA?? Di situ ada lakinya si Maudy Koesnaedi kan? EISA Bakrie kan??

loh EISA yg kena AIDS itu bukan? EISA Carerra