Sony Ericsson strengthens Cyber-shot™ phone range with two models that take photos further

Sony Ericsson strengthens Cyber-shot™ phone range with two models that take photos further
10 February 2008

Sony Ericsson’s new C702 Cyber-shot™ and C902 Cyber-shot™ deliver best-in class picture quality beyond just megapixels.

Barcelona, Spain – 10th February 2008 – Sony Ericsson today announced two high-performance additions to its popular Cyber-shotTM phone range with the launch of the C702 Cyber-shot™ and C902 Cyber-shot™. The two phones, packed with the latest camera technology, make it effortless to take perfect pictures of those spontaneous moments – day or night, at a bar or the beach – and instantly share them with friends and family.

“The two new Cyber-shot™ phones that we have announced today share certain characteristics. Both phones place ease-of-use and best-in-class picture quality at the heart of their designs,” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “Yet both appeal to different audiences. One is engineered to let you take more pictures in more places and the other is designed to look as stunning as the pictures it takes.”

Sony Ericsson C702 Cyber-shotTM – Take pictures everywhere

* Splash and dust resistant* – perfect for your active lifestyle
* Single-handed camera use – for spur-of-the-moment photos
* Built-in GPS with location-based imaging – sort and view your photos according to where you took them

Never too extreme
You can use the C702 Cyber-shot™ in a range of different conditions, as its unique design means its both splash and dust resistant*. This means that whether you’re off-road or just off to the mall, your C702 Cyber-shot™ phone can always be at your side wherever you go, whatever you do. After all, the best camera is the one you have with you.

Never miss a shot
The C702 Cyber-shot™ is engineered to let you take pictures in any position. The camera key and the active lens cover are specifically designed and placed so that you can stabilise the 3.2 megapixel camera and capture the moment with one hand - perfect for an active lifestyle. Combine this with steady-grip materials and a wrist-strap provided in-box, and the C702 Cyber-shot™ really is geared to go more places.

Never lost
The C702 Cyber-shot™ integrates GPS and a range of location-based imaging services that really add a new dimension to taking and managing your photos. When you take a picture, information about where you are in the world is automatically added to the image. So you can always share your best moments with your friends and family according to where the shots were taken. Or you can simply sort the picture through your photo gallery on the PC or on the web.

If you are lost on your travels, Google™ Maps for Mobile locates and guides you to where you want to go, enabling you to roam free with confidence. Use GPS to pinpoint your location and then get turn-by-turn voice guidance to your destination. Find your way home or to one of up to 20 million points of interest.

Sony Ericsson C902 Cyber-shot TM – The image and style statement

* Slim Cyber-shot™ phone with unique slide-out lens cover. Camera-ready in an instant
* Stand out design – instantly recognisable
* 5.0 megapixel camera with Face Detection and Auto Focus. Always capture the best shot possible
* Illuminated camera touch keys. Intuitive guidance around the camera settings

The slim line C902 Cyber-shot™ will have everyone wanting to have their picture taken. Ultra-compact, stylish and with a unique lens cover that slides open to reveal the 5.0 megapixel Auto Focus camera, the C902Cyber-shot™ sports a camera performance beyond its sleek and slim looks. The phone’s lighting dramatically signals when you are in camera mode by switching from white to blue. The eight camera touch keys come to life and let you choose between camera modes, Photo Flash, Face Detection and Auto Focus, and more with just one touch without moving your finger from the shutter button.

Just shoot
With the C902 Cyber-shot™ you just need to slide open the active lens cover and shoot. The Face Detection and Auto Focus capability enables the camera to detect and focus on the face of your subject rather than the background, so that you can take sharp and high quality pictures of your friends.

Night shoot
With the C902 Cyber-shot™ you can be confident of getting the perfect shot. The phone incorporates the latest in lighting technology – Photo Flash – giving you better quality pictures even in low-light conditions. Also, a light solution has been added to the established BestPic™ feature – which lets you take nine photos in quick succession, choose the best and delete the rest. So now you can use BestPic™ wherever you are, perhaps even to capture the dance-floor action in a club!

Create your own multi-media slideshow
Use x-Pict story™ to add music and transitions to your gallery of photos and automatically create your own multi-media slideshow to share with your friends. Lights, music, action!

Store and share
The C902 Cyber-shot™ comes with a 160MB built-in memory – the equivalent of storage for up to 100 full resolution photos – plus the possibility to add even more memory with the Memory Stick Micro™ (M2) that can be bundled with the phone depending on the market.

Easy transfer wherever you are
You can transfer the images on your phone to your computer by using the CCR-70 M2 USB Adapter, also announced today. Save your photos to the phone’s memory card, remove it and pop it into the CCR-70. You then slot the card reader into your laptop and all your photos can be dragged across! Delete from your Memory Stick and you’re ready to go and fill it up again with more memories.

The C702 Cyber-shot™ is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Speed Black or Cyan Blue from Q2 2008.
The C702a Cyber-shot™and C702c Cyber-shot™are EDGE/GPRS 850/900/1800/1900 phones that will be available in selected markets within the same timeframe.

The C902 Cyber-shot™ is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Swift Black or Luscious Red from Q2 2008.
The C902c Cyber-shot™ is an EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets within the same timeframe.

The CCR-70 M2 USB Adapter will also be available in selected markets from Q2 2008.

Legal Information
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.

The liquid identity logo, TrackID, BestPic, and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Cyber-shot, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging is powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.

Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit [tautan dihapus]

FOR MEDIA INFORMATION PLEASE CONTACT:

Sony Ericsson Corporate Communications & PR
Mattias Holm: +44 208 762 6065
General Press:+44 208 762 5858
E-mail: press.global@[tautan dihapus]
Product images: [tautan dihapus]
Mobile World Congress/Sony Ericsson website: [tautan dihapus]

Sony Ericsson C902 Cyber-shot™ – At A Glance

Camera
Auto Focus
Auto rotate
BestPic™
5 megapixel camera
2.5x digital zoom
Face Detection
Photo fix
Photo flash
Picture blogging
Video recording
Video light
Video stabiliser
Image stabiliser

Music/Entertainment/Navigation
Media player
Mega Bass™
Music tones (MP3/AAC)
PlayNow™
TrackID™
FM radio
Java
Media
Video streaming
Video viewing
3D games

Web/Internet
Access NetFront™ Web browser
RSS feeds

Communication & Messaging
Polyphonic ringtones
Speakerphone
Vibrating alert
Video calling
Email
Instant messaging
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)

Design
Navigation key
Picture wallpaper
Wallpaper animation

Connectivity
Bluetooth™ technology
Modem
Synchronisation
USB mass storage
USB support
PictBridge

Organiser
Alarm clock
Calculator
Calendar
Flight mode
Notes
Phone book
Stopwatch
Tasks
Timer

Accessories
In-Box:
* Battery,
* Charger,
* USB cable,
* Stereo Portable Handsfree
* Wrist strap in leather
* Sony Ericsson PC Suite
* Media Manager
* User guide
Optional:
USB Card Reader CCR-70
Transfer photos and more easily from your phone to a PC.
Bluetooth™ Headset
HBH-PV712
A powerful wireless handsfree with extra Style-up™ cover
GPS-Enabler
HGE-100
Add GPS technology to your phone. Know where you are, where you’re going and how to get there
Design Collection IDC-23
Black leather case with a separate credit card compartment, matching hand strap and detachable jewellery

Facts and Figures
Size: 108 x 49 x 10,5 mm
Weight: 107 grams

Colours:
Swift Black
Luscious Red

Screen: 262,144 colour TFT
Resolution: 240x320 pixels
Size: 2 inches

Phone memory: Up to 160MB
Memory Stick Micro™ (M2™) support

Talk time GSM: Up to 9 hrs
Standby time GSM: Up to 400 hrs

Talk time UMTS: Up to 3.5 hrs
Standby time UMTS:
Up to 350 hrs

Availability and Versions
Networks:
UMTS/HSDPA 2100

GSM/GPRS/EDGE
850/900/1800/1900

Available in selected markets from Q2 2008

ayo..ayo..siapa yg mo beli pertama..

ditunggu reviewnya

Mau sih,tp br ambil Chen ,paling 2minggu, oh oh
Tp chen ini mantap utk browsing2, nih dr si chen dgn full 3,5G kartu AS B-)

@ps

sepi peminat yah ni hape..ga serame C702 nih..

Quote:
GoeyS said:
sepi peminat yah ni hape..ga serame C702 nih..

hmm...belum kluar yah ni hape

udah koq, cuma dgn 4 jeti 200rb ....hehehe masih agak jarang yg mau jadi 1st ?

Tuh buktinya C702 langsung udah ada yg make, 3 jt 75rb sih

Quote:
jus_ppc said:
udah koq, cuma dgn 4 jeti 200rb ....hehehe masih agak jarang yg mau jadi 1st ?

Tuh buktinya C702 langsung udah ada yg make, 3 jt 75rb sih

iyah sepi peminat

pada nunggu turun kali

Gak ada yang mau beli C902 ya?
Ayo dong... masa sih hape sekeren ini gak ada yang minat?

C702 atau G900 ya?

Setelah tau G900 belum 3,5G , asli batal 100%

hari gini gak HSDPA ? hehehe, kalo 3G bener operator Indonesia bisa 384kbps, ya paling gak 300 kbps deh.....boleh deh pake Hp 3G doang

C902 kamera emang mantap, tp sayang fitur kalah sama C702 ---> kecuali kamera-nya yah dan yg paling utama...layar....C902 cuma 2" duh....2,2" Ok lah, 2,4" mantap.....hrg 4 jt bisa bersaing lah....

@TRO

G900 ajaaaah, beli terus review, kali bagus gw nyusul, hahaha.

HSDPA kan udah ada si sopiyah

iya nih...masa gada yang mau berkorban beli duluan

soalnya udah ada si C702 , beda 1 jt ...mmm bisa dpt macem2 tuh, bahkan Mem 8G hehehe

K850i 5Mp dgn layar 2,2", masa C902 yg lebih baru layar cuma 2", g pribadi sih ini yg jadi masalah, walau hrg pengaruh, kaya sebelum-nya..g naksir berat Z770 karena layar lebih gede dari K660i, tp karena hrg cukup beda apalagi ditambah dgn Kabel data.....so ngalah deh K660i ---> akhirnya puas sih

G pribadi...sama2 hrg 3 jt deh, tetep milih C702 ...pizzzz ah

C902 gara2 layar 2", mau fiturnya kayak apa juga uda ilfil duluan C702 rocksssssssss. jadi naksir abis liat review jigonx

cash back 200 rebu mau kagak?

Sebenarny sih gwe minat, tapi berhubung u posting C905 bakal di release bln september gwe jd mikir.......

Trus faktor kedua, takutny hasil kamera seburuk K850 , Jadi rada trauma.......U aja beli bro trus di review di sini

KOMPOR : MODE ON

@fuma_wong
C902 itu posisinya kan < K850 (< : di bawah!!!), jadi jangan harap bisa dapat kamera yang lebih bagus dari K850 ya...
Dengan C902 yang bisa kamu dapat adalah :
- Design : tipis man... tipis...
- Sliding lens cover : model baru lho... bisa bikin bagian atasnya ketarik dan hape jadi memanjang, trus muncul deh kameranya
- Photo Flash : katanya sih lebih powerful dari LED. Entah ya kalo dibandingin sama Xenon.
- Fashion : bisa dipake buat gaya lho, secara kan tipis banget gitu loh.
- Layar kecil : Hmmmm... asalkan bagus, terang dan tajam, gpp kan? Lagian layar kecil bisa membuat hasil photo jadi keliatan lebih bagus toh... asal jangan ditransfer ke komputer aja.
- GPS : Itu mah bagiannya C702! Kakaknya ngalah dong... kan duitnya udah abis buat diet biar langsing.

Quote:

U aja beli bro trus di review di sini.

No, thanks. I already have another decent and slim fashion phone with better camera : T650.

@TRO

Iya sih dari fitur & kelengkapan kamera aja C902 ud di bwh K850 kecuali Face Detection.......tunggu C905 aja deh

face detection ga ngaruh2 amat lah. emangnya foto biasa mukanya bisa kaga nongol? tadi gw tanya di SESC senci, C902 yg uda ada, C702 belum. huh

@LaNDo

Iya face detection kan cm software doang, tapi barusan gw baca review MR C902 hasil kamera ny mengecewakan banget, masi timbul pinkish n whitish ny......Apalagi pas di compare ama N82, beda banget........

Face Detection kalo yg kaya Sony, kayanya pertama deh, kalo muka org-nya gak senyum or ketawa gak bisa 'nyeklek' tuh.... , jadi istilahnya foto org dgn 'pasti' muka tersenyum

G pake Casio dgn Face Detection pas bener lagi utk foto2 acara misalnya, wah malah kadang ngawur lho....focus-nya gak muka...., so hampir gak pernah g pake tuh fitur dan hasilnya bagus aja koq, soalnya face detectionnya belum yg spt Sony

itu smile shutter, bukan face detection