Sony Ericsson strengthens Cyber-shot™ phone range with two models that take photos further

Sony Ericsson strengthens Cyber-shot™ phone range with two models that take photos further
10 February 2008

Sony Ericsson’s new C702 Cyber-shot™ and C902 Cyber-shot™ deliver best-in class picture quality beyond just megapixels.

Barcelona, Spain – 10th February 2008 – Sony Ericsson today announced two high-performance additions to its popular Cyber-shotTM phone range with the launch of the C702 Cyber-shot™ and C902 Cyber-shot™. The two phones, packed with the latest camera technology, make it effortless to take perfect pictures of those spontaneous moments – day or night, at a bar or the beach – and instantly share them with friends and family.

“The two new Cyber-shot™ phones that we have announced today share certain characteristics. Both phones place ease-of-use and best-in-class picture quality at the heart of their designs,” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “Yet both appeal to different audiences. One is engineered to let you take more pictures in more places and the other is designed to look as stunning as the pictures it takes.”

Sony Ericsson C702 Cyber-shotTM – Take pictures everywhere

* Splash and dust resistant* – perfect for your active lifestyle
* Single-handed camera use – for spur-of-the-moment photos
* Built-in GPS with location-based imaging – sort and view your photos according to where you took them

Never too extreme
You can use the C702 Cyber-shot™ in a range of different conditions, as its unique design means its both splash and dust resistant*. This means that whether you’re off-road or just off to the mall, your C702 Cyber-shot™ phone can always be at your side wherever you go, whatever you do. After all, the best camera is the one you have with you.

Never miss a shot
The C702 Cyber-shot™ is engineered to let you take pictures in any position. The camera key and the active lens cover are specifically designed and placed so that you can stabilise the 3.2 megapixel camera and capture the moment with one hand - perfect for an active lifestyle. Combine this with steady-grip materials and a wrist-strap provided in-box, and the C702 Cyber-shot™ really is geared to go more places.

Never lost
The C702 Cyber-shot™ integrates GPS and a range of location-based imaging services that really add a new dimension to taking and managing your photos. When you take a picture, information about where you are in the world is automatically added to the image. So you can always share your best moments with your friends and family according to where the shots were taken. Or you can simply sort the picture through your photo gallery on the PC or on the web.

If you are lost on your travels, Google™ Maps for Mobile locates and guides you to where you want to go, enabling you to roam free with confidence. Use GPS to pinpoint your location and then get turn-by-turn voice guidance to your destination. Find your way home or to one of up to 20 million points of interest.

Sony Ericsson C902 Cyber-shot TM – The image and style statement

* Slim Cyber-shot™ phone with unique slide-out lens cover. Camera-ready in an instant
* Stand out design – instantly recognisable
* 5.0 megapixel camera with Face Detection and Auto Focus. Always capture the best shot possible
* Illuminated camera touch keys. Intuitive guidance around the camera settings

The slim line C902 Cyber-shot™ will have everyone wanting to have their picture taken. Ultra-compact, stylish and with a unique lens cover that slides open to reveal the 5.0 megapixel Auto Focus camera, the C902Cyber-shot™ sports a camera performance beyond its sleek and slim looks. The phone’s lighting dramatically signals when you are in camera mode by switching from white to blue. The eight camera touch keys come to life and let you choose between camera modes, Photo Flash, Face Detection and Auto Focus, and more with just one touch without moving your finger from the shutter button.

Just shoot
With the C902 Cyber-shot™ you just need to slide open the active lens cover and shoot. The Face Detection and Auto Focus capability enables the camera to detect and focus on the face of your subject rather than the background, so that you can take sharp and high quality pictures of your friends.

Night shoot
With the C902 Cyber-shot™ you can be confident of getting the perfect shot. The phone incorporates the latest in lighting technology – Photo Flash – giving you better quality pictures even in low-light conditions. Also, a light solution has been added to the established BestPic™ feature – which lets you take nine photos in quick succession, choose the best and delete the rest. So now you can use BestPic™ wherever you are, perhaps even to capture the dance-floor action in a club!

Create your own multi-media slideshow
Use x-Pict story™ to add music and transitions to your gallery of photos and automatically create your own multi-media slideshow to share with your friends. Lights, music, action!

Store and share
The C902 Cyber-shot™ comes with a 160MB built-in memory – the equivalent of storage for up to 100 full resolution photos – plus the possibility to add even more memory with the Memory Stick Micro™ (M2) that can be bundled with the phone depending on the market.

Easy transfer wherever you are
You can transfer the images on your phone to your computer by using the CCR-70 M2 USB Adapter, also announced today. Save your photos to the phone’s memory card, remove it and pop it into the CCR-70. You then slot the card reader into your laptop and all your photos can be dragged across! Delete from your Memory Stick and you’re ready to go and fill it up again with more memories.

The C702 Cyber-shot™ is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Speed Black or Cyan Blue from Q2 2008.
The C702a Cyber-shot™and C702c Cyber-shot™are EDGE/GPRS 850/900/1800/1900 phones that will be available in selected markets within the same timeframe.

The C902 Cyber-shot™ is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Swift Black or Luscious Red from Q2 2008.
The C902c Cyber-shot™ is an EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets within the same timeframe.

The CCR-70 M2 USB Adapter will also be available in selected markets from Q2 2008.

Legal Information
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.

The liquid identity logo, TrackID, BestPic, and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Cyber-shot, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging is powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.

Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit [tautan dihapus]

FOR MEDIA INFORMATION PLEASE CONTACT:

Sony Ericsson Corporate Communications & PR
Mattias Holm: +44 208 762 6065
General Press:+44 208 762 5858
E-mail: press.global@[tautan dihapus]
Product images: [tautan dihapus]
Mobile World Congress/Sony Ericsson website: [tautan dihapus]

Sony Ericsson C902 Cyber-shot™ – At A Glance

Camera
Auto Focus
Auto rotate
BestPic™
5 megapixel camera
2.5x digital zoom
Face Detection
Photo fix
Photo flash
Picture blogging
Video recording
Video light
Video stabiliser
Image stabiliser

Music/Entertainment/Navigation
Media player
Mega Bass™
Music tones (MP3/AAC)
PlayNow™
TrackID™
FM radio
Java
Media
Video streaming
Video viewing
3D games

Web/Internet
Access NetFront™ Web browser
RSS feeds

Communication & Messaging
Polyphonic ringtones
Speakerphone
Vibrating alert
Video calling
Email
Instant messaging
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)

Design
Navigation key
Picture wallpaper
Wallpaper animation

Connectivity
Bluetooth™ technology
Modem
Synchronisation
USB mass storage
USB support
PictBridge

Organiser
Alarm clock
Calculator
Calendar
Flight mode
Notes
Phone book
Stopwatch
Tasks
Timer

Accessories
In-Box:
* Battery,
* Charger,
* USB cable,
* Stereo Portable Handsfree
* Wrist strap in leather
* Sony Ericsson PC Suite
* Media Manager
* User guide
Optional:
USB Card Reader CCR-70
Transfer photos and more easily from your phone to a PC.
Bluetooth™ Headset
HBH-PV712
A powerful wireless handsfree with extra Style-up™ cover
GPS-Enabler
HGE-100
Add GPS technology to your phone. Know where you are, where you’re going and how to get there
Design Collection IDC-23
Black leather case with a separate credit card compartment, matching hand strap and detachable jewellery

Facts and Figures
Size: 108 x 49 x 10,5 mm
Weight: 107 grams

Colours:
Swift Black
Luscious Red

Screen: 262,144 colour TFT
Resolution: 240x320 pixels
Size: 2 inches

Phone memory: Up to 160MB
Memory Stick Micro™ (M2™) support

Talk time GSM: Up to 9 hrs
Standby time GSM: Up to 400 hrs

Talk time UMTS: Up to 3.5 hrs
Standby time UMTS:
Up to 350 hrs

Availability and Versions
Networks:
UMTS/HSDPA 2100

GSM/GPRS/EDGE
850/900/1800/1900

Available in selected markets from Q2 2008

mau tanya dong. dalam paket pembeliannya dpt apa aja ya? ktnya ga ada memory M2 ya?

Quote:
boyspy said:
mau tanya dong. dalam paket pembeliannya dpt apa aja ya? ktnya ga ada memory M2 ya?

C902 Inbox :
* C902 (Swift Black or Luscious Red). Coming soon: Cinnamon Bronze and Titanium Silver
* Battery BST-38 (980 mAh)
* Standard Charger CST-75
* Handsfree HMP-64
* USB Cable DCU-65
* CD PC Suite
* Buku2 manual, user guide, etc.
* Kartu Garansi

No Memory Card (M2)

Warna-warna baru C902 :

Titanium Silver (James Bond Edition) :

Cinnamon Bronze :

huhu

yg silver keren bgt .... T__T

Quote:
lndianaJones said:
huhu

yg silver keren bgt .... T__T

Emang.
Nih biar tambah ngiler :

duh.. pengen!
*ini apa ipod touch yaa...

Hp yg warna putih itu apaan yah?
kurang jelas warnanya.
ga mungkin W810 kan

Quote:
TheRealOne said:
Quote:
lndianaJones said:
huhu

yg silver keren bgt .... T__T

Emang.
Nih biar tambah ngiler :

beliin gw dong om TRO ..

oomm....
ya oom ...

Titanium Silver Sony Ericsson C902 James Bond Quantum of Solace Advertisement :

bro, mo nanya dikit ttg C902 nih..

ni hp flash nya bisa diset "auto" ato ngga..??

trs, bisa zoom in/out jg ngga..??

trs, kira2 hrg barunya skrg brp y..??

lg naksir ma ni hp soalnya..

tlg dibantu jawab y bro..

tq sblmnya..

Quote:
all_en_w said:
bro, mo nanya dikit ttg C902 nih..

Oke.

Quote:
all_en_w said:
ni hp flash nya bisa diset "auto" ato ngga..??

Bisa.

Quote:
all_en_w said:
trs, bisa zoom in/out jg ngga..??

Bisa banget, di semua resolusi.

Quote:
all_en_w said:
trs, kira2 hrg barunya skrg brp y..??

Sekitar Rp 3.85 - 3.9 jutaan.

Quote:
all_en_w said:
lg naksir ma ni hp soalnya..

Good... good... good.... beli yah...

Quote:
all_en_w said:tlg dibantu jawab y bro..
tq sblmnya..

Udah tuh.
Segitu aja?
Ur welcome.

wah, tq bgt jawabannya bos TRO..

padat n jelas, hehe..

Tenggelam banget ni thread.
Ada user C902 lain gak sih di FP ini selain gw?
Aneh juga...

Padahal menurut Sony Ericsson Press Release, pada Laporan Hasil Penjualan Kuartal Ketiga Tahun 2008 ini, kenaikan jumlah unit handphone yang terjual sebesar 1.3 juta dibanding kuartal sebelumnya (24.4 juta di kuartal kedua menjadi 25.7 juta di kuartal ketiga), sumbangan terbesar diberikan oleh C902 yang sold well lho...

Anyway, ini screenshot dari tampilan standby C902 gw... daripada sepi...

harga trekhir di SECC bali RP 3499000

yang punya sih seinget gw ada beberapa bro.. cuma kayaknya jarang absen tuh.

tunggu bentar lagi klo C902 harganya udah di bawah 3,5jt pasti banyak yang ambil nih di sini

gw aja gak kesampaian beli aslinya akhirnya kemaren ambil dummy nya doank

Quote:
jigonx said:
yang punya sih seinget gw ada beberapa bro.. cuma kayaknya jarang absen tuh.

tunggu bentar lagi klo C902 harganya udah di bawah 3,5jt pasti banyak yang ambil nih di sini

gw aja gak kesampaian beli aslinya akhirnya kemaren ambil dummy nya doank

Nih menurut post di atas bro :

Quote:
ditria said:
harga trekhir di SECC bali RP 3499000

Udah di bawah 3.5 juta tuh. Beneran nih? Cepet juga ya turunnya....

Ya gpp deh bro, posting aja di sini photo dummy nya.

Quote:
ditria said:
harga trekhir di SECC bali RP 3499000

waks..ternyata beneran dah di bawah 3,5 jt toh

Quote:
TheRealOne said:
Ya gpp deh bro, posting aja di sini photo dummy nya.

klo gitu gw gabung yaa..., ni "C902" gw

kesan pertama memang ni hp tipis bener.. bodinya kerasa solid dan terasa mantap bobot nya

mupeng*

ah engga... gw udah menetapkan diri mau beli kamera digital aja

Bos2 yg udah punya, mau nanya dong ini hp:
- Kualitas kamera 5 mpix gimana ya ? ok banget nggah ?
- Kualitas suara, keras atau nggah ?
- Bisa record pembicaraan nggah sih ini hp ?
- Batery bisa tahan berapa hari ?
- Paket penjualannya dapat apa ya ?

Thks

Quote:
ghan said:
Bos2 yg udah punya, mau nanya dong ini hp:
1. Kualitas kamera 5 mpix gimana ya ? ok banget nggah ?
2. Kualitas suara, keras atau nggah ?
3. Bisa record pembicaraan nggah sih ini hp ?
4. Batery bisa tahan berapa hari ?
5. Paket penjualannya dapat apa ya ?

Thks

1. Mantap. Secara umum lebih bagus daripada K850. Kekurangannya dari K850 hanya di Xenon dan detail yang masih kurang dibanding K850. Tapi secara overall bisa dikatakan lebih bagus.
2. Kualitas suara :
2.a. dari speaker built-in nya : Paling mantap dibanding semua hape SE, bahkan seri Walkman sekalipun. Bukan paling kenceng sih, tapi kualitas audionya, kejernihannya, bagus banget.
2.b. menggunakan headset : bagus, setara dengan handphone2 Walkman, dan tergantung kualitas headset nya juga
3. Bisa banget....
4. Dengan pemakaian normal bisa 2-3 hari, standby saja bisa 4 hari, kalau pemakaian intensif 1-2 hari.
5. Paket pembelian :
- C902
- Batere BST-38
- Stereo handsfree HPM-64
- Standard charger CST-75
- USB Cable DCU-65
- Buku Manual
- CD PC Suite

Beberapa info berkaitan dengan C902 dan James Bond 007: Quantum of Solace.

Iris creates Bond application for Sony Ericsson
by Staff, Campaign 20-Oct-08, 12:20

LONDON - Sony Ericsson is turning its phones into high-tech spy gadgets to promote its association with the upcoming James Bond film, Quantum of Solace.

A website, created by iris Digital, will host an interactive movie which test a player's secret agent skills across four special spy missions.

Upon successful completion of each level, the site will deliver a code, which players can use to unlock exclusive mobile phone applications.Each application available to download is Bond-themed, among them a function which turns a player's camera phone into a wireless spy cam, as well as a fingerprint scanner, x-ray viewer and universal detector that makes a user's phone seem more like something from Q's lab.

Credits

Project name
"Directive C902"
Client
Cathy Davies, Director of Global Marketing Communications for Sony Ericsson
Brief
To create a digital campaign that leverages Sony Ericsson's association with the upcoming James Bond film Quantum of Solace
Creative agency
iris Digital
Copywriter
Matt Hallett
Art director
Bill Adcock
Planner (creative agency)
Michelle Byrne
Media agency
MEC
Media planner
Stefan Burford
Media spend
Undisclosed
Designer
Rob Adderley
Exposure
Digital across 42 countries globally

Sony Ericsson unveils Quantum of Solace campaign

Sony Ericsson is set to unveil a global digital campaign to promote its brand partnership with the latest Bond instalment Quantum of Solace.

The campaign, created by Iris Digital, is part of Sony Ericsson’s integrated marketing push, which seeks to highlight the features of the C902 Titanium Silver Cyber-shot phone used by James Bond in the film.

The rich content microsite [tautan dihapus] hosts “Directive C902”, an interactive movie that puts a player’s secret agent skills to the test across four missions, while showcasing the phone’s features and functions.

Filmed in the style of a spy thriller, each successfully completed mission delivers a code that unlocks an exclusive mobile phone application and grants access to the next level of the game.

Among the Bond-themed mobile applications available to download is a Wireless spy cam, which turns a player’s camera phone into a fully working gadget. Users can set up their phone to take photos at regular intervals for a set period of time and automatically email the captured shots to their inbox.

Sony Ericsson director of global marketing communications Cathy Davies, said, “As well as enabling our customers to actually own the James Bond phone we’re able to offer them unique experiences online, in store and through partner marketing as well as through the phones themselves.”

Other mobile downloads include a Fingerprint scanner, an X-ray viewer and a universal detector, all designed to trick unwary friends and colleagues into believing the phone has come straight from Q’s R&D lab.

After completing the four tiers of the game, players are invited to enter a competition to win a VIP trip to Monte Carlo and experience the Bond lifestyle firsthand.

The soft launch will begin this week through an email marketing campaign and online media will start to drive people to the site from the 20th October.

TV, cinema, outdoor, press and in-store POS materials have also been created as part of the ‘I Bond. James Bond’ campaign.

The close up of Daniel Craig’s eye was specially commissioned by iris for the Sony Ericsson campaign. The integrated campaign will run in over 42 countries.

Iris Digital creative director Tori Winn, said, “We've leveraged one of the most iconic film properties in the world through a global digital campaign that features Sony Ericsson's new C902 handset throughout. Visitors get entangled in a web of espionage where they can test their secret agent skills in cool and engaging ways. They're rewarded for their efforts with access to exclusive cutting-edge mobile applications and entry to a global competition”.

SE - James Bond Microsite

I (SE) Bond. James Bond.