Sony Ericsson strengthens Cyber-shot™ phone range with two models that take photos further

Sony Ericsson strengthens Cyber-shot™ phone range with two models that take photos further
10 February 2008

Sony Ericsson’s new C702 Cyber-shot™ and C902 Cyber-shot™ deliver best-in class picture quality beyond just megapixels.

Barcelona, Spain – 10th February 2008 – Sony Ericsson today announced two high-performance additions to its popular Cyber-shotTM phone range with the launch of the C702 Cyber-shot™ and C902 Cyber-shot™. The two phones, packed with the latest camera technology, make it effortless to take perfect pictures of those spontaneous moments – day or night, at a bar or the beach – and instantly share them with friends and family.

“The two new Cyber-shot™ phones that we have announced today share certain characteristics. Both phones place ease-of-use and best-in-class picture quality at the heart of their designs,” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “Yet both appeal to different audiences. One is engineered to let you take more pictures in more places and the other is designed to look as stunning as the pictures it takes.”

Sony Ericsson C702 Cyber-shotTM – Take pictures everywhere

* Splash and dust resistant* – perfect for your active lifestyle
* Single-handed camera use – for spur-of-the-moment photos
* Built-in GPS with location-based imaging – sort and view your photos according to where you took them

Never too extreme
You can use the C702 Cyber-shot™ in a range of different conditions, as its unique design means its both splash and dust resistant*. This means that whether you’re off-road or just off to the mall, your C702 Cyber-shot™ phone can always be at your side wherever you go, whatever you do. After all, the best camera is the one you have with you.

Never miss a shot
The C702 Cyber-shot™ is engineered to let you take pictures in any position. The camera key and the active lens cover are specifically designed and placed so that you can stabilise the 3.2 megapixel camera and capture the moment with one hand - perfect for an active lifestyle. Combine this with steady-grip materials and a wrist-strap provided in-box, and the C702 Cyber-shot™ really is geared to go more places.

Never lost
The C702 Cyber-shot™ integrates GPS and a range of location-based imaging services that really add a new dimension to taking and managing your photos. When you take a picture, information about where you are in the world is automatically added to the image. So you can always share your best moments with your friends and family according to where the shots were taken. Or you can simply sort the picture through your photo gallery on the PC or on the web.

If you are lost on your travels, Google™ Maps for Mobile locates and guides you to where you want to go, enabling you to roam free with confidence. Use GPS to pinpoint your location and then get turn-by-turn voice guidance to your destination. Find your way home or to one of up to 20 million points of interest.

Sony Ericsson C902 Cyber-shot TM – The image and style statement

* Slim Cyber-shot™ phone with unique slide-out lens cover. Camera-ready in an instant
* Stand out design – instantly recognisable
* 5.0 megapixel camera with Face Detection and Auto Focus. Always capture the best shot possible
* Illuminated camera touch keys. Intuitive guidance around the camera settings

The slim line C902 Cyber-shot™ will have everyone wanting to have their picture taken. Ultra-compact, stylish and with a unique lens cover that slides open to reveal the 5.0 megapixel Auto Focus camera, the C902Cyber-shot™ sports a camera performance beyond its sleek and slim looks. The phone’s lighting dramatically signals when you are in camera mode by switching from white to blue. The eight camera touch keys come to life and let you choose between camera modes, Photo Flash, Face Detection and Auto Focus, and more with just one touch without moving your finger from the shutter button.

Just shoot
With the C902 Cyber-shot™ you just need to slide open the active lens cover and shoot. The Face Detection and Auto Focus capability enables the camera to detect and focus on the face of your subject rather than the background, so that you can take sharp and high quality pictures of your friends.

Night shoot
With the C902 Cyber-shot™ you can be confident of getting the perfect shot. The phone incorporates the latest in lighting technology – Photo Flash – giving you better quality pictures even in low-light conditions. Also, a light solution has been added to the established BestPic™ feature – which lets you take nine photos in quick succession, choose the best and delete the rest. So now you can use BestPic™ wherever you are, perhaps even to capture the dance-floor action in a club!

Create your own multi-media slideshow
Use x-Pict story™ to add music and transitions to your gallery of photos and automatically create your own multi-media slideshow to share with your friends. Lights, music, action!

Store and share
The C902 Cyber-shot™ comes with a 160MB built-in memory – the equivalent of storage for up to 100 full resolution photos – plus the possibility to add even more memory with the Memory Stick Micro™ (M2) that can be bundled with the phone depending on the market.

Easy transfer wherever you are
You can transfer the images on your phone to your computer by using the CCR-70 M2 USB Adapter, also announced today. Save your photos to the phone’s memory card, remove it and pop it into the CCR-70. You then slot the card reader into your laptop and all your photos can be dragged across! Delete from your Memory Stick and you’re ready to go and fill it up again with more memories.

The C702 Cyber-shot™ is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Speed Black or Cyan Blue from Q2 2008.
The C702a Cyber-shot™and C702c Cyber-shot™are EDGE/GPRS 850/900/1800/1900 phones that will be available in selected markets within the same timeframe.

The C902 Cyber-shot™ is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Swift Black or Luscious Red from Q2 2008.
The C902c Cyber-shot™ is an EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets within the same timeframe.

The CCR-70 M2 USB Adapter will also be available in selected markets from Q2 2008.

Legal Information
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.

The liquid identity logo, TrackID, BestPic, and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Cyber-shot, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging is powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.

Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit [tautan dihapus]

FOR MEDIA INFORMATION PLEASE CONTACT:

Sony Ericsson Corporate Communications & PR
Mattias Holm: +44 208 762 6065
General Press:+44 208 762 5858
E-mail: press.global@[tautan dihapus]
Product images: [tautan dihapus]
Mobile World Congress/Sony Ericsson website: [tautan dihapus]

Sony Ericsson C902 Cyber-shot™ – At A Glance

Camera
Auto Focus
Auto rotate
BestPic™
5 megapixel camera
2.5x digital zoom
Face Detection
Photo fix
Photo flash
Picture blogging
Video recording
Video light
Video stabiliser
Image stabiliser

Music/Entertainment/Navigation
Media player
Mega Bass™
Music tones (MP3/AAC)
PlayNow™
TrackID™
FM radio
Java
Media
Video streaming
Video viewing
3D games

Web/Internet
Access NetFront™ Web browser
RSS feeds

Communication & Messaging
Polyphonic ringtones
Speakerphone
Vibrating alert
Video calling
Email
Instant messaging
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)

Design
Navigation key
Picture wallpaper
Wallpaper animation

Connectivity
Bluetooth™ technology
Modem
Synchronisation
USB mass storage
USB support
PictBridge

Organiser
Alarm clock
Calculator
Calendar
Flight mode
Notes
Phone book
Stopwatch
Tasks
Timer

Accessories
In-Box:
* Battery,
* Charger,
* USB cable,
* Stereo Portable Handsfree
* Wrist strap in leather
* Sony Ericsson PC Suite
* Media Manager
* User guide
Optional:
USB Card Reader CCR-70
Transfer photos and more easily from your phone to a PC.
Bluetooth™ Headset
HBH-PV712
A powerful wireless handsfree with extra Style-up™ cover
GPS-Enabler
HGE-100
Add GPS technology to your phone. Know where you are, where you’re going and how to get there
Design Collection IDC-23
Black leather case with a separate credit card compartment, matching hand strap and detachable jewellery

Facts and Figures
Size: 108 x 49 x 10,5 mm
Weight: 107 grams

Colours:
Swift Black
Luscious Red

Screen: 262,144 colour TFT
Resolution: 240x320 pixels
Size: 2 inches

Phone memory: Up to 160MB
Memory Stick Micro™ (M2™) support

Talk time GSM: Up to 9 hrs
Standby time GSM: Up to 400 hrs

Talk time UMTS: Up to 3.5 hrs
Standby time UMTS:
Up to 350 hrs

Availability and Versions
Networks:
UMTS/HSDPA 2100

GSM/GPRS/EDGE
850/900/1800/1900

Available in selected markets from Q2 2008

kpan keluar? gw mo bli w960 nih,,,

Quote:
LaNDo said:
banyak hal menarik dari C902 ini. fitur2nya sbnrnya ok .tapi gw malas banget dengan layar 2 inchnya. C702 aja uda 2,2. sama kayak K850

beberapa hal menarik yg gw temukan dari White Paper:

1. dual microphone untuk video recording. jadi suaranya nanti jadi stereo
2. support adobe flash lite. K850 belum.
3. Java Platform 9
4. bisa mengubah layout menu (ga perlu modding). K850 blm bisa
5. ada trackID
6. dengan ukuran yg lebih tipis. ternyata lebih berat dari C702 lho (beda 1 gram-an doank sih )
7. video recording QVGA @ 30 fps
8. kamera videocall masih QCIF. tapi layarnya masih 2 inch sih ga masalah. kalo G900 uda VGA, sama kayak P1
9. animation di messagingnya masih sama kayak dulu. ga ada penambahan

gw bingung, mo incar G900 ato C902. soalnya masing2 ada kelebihan

yg gue baca di whitepapernya c902 emang ada TrackID nya, tapi kok malah di k850 gak ada ya? jangan2 di update-an f/w yg baru nanti fitur TrackID ini bakal diilangin kah??

K850 ada kah? wah, berarti WP nya ngaco tuh

@atas
K850i ud dukung flashlite n ud pk flashmenu.gw liat sdiri pas xtrak fs-nya (fs update terbaru)

k850i internal cuma 40MB --"
ini dah 250...
kapan yak ini keluar ?
pertengahan 2008
ato akhir yak ?

Q2 kan? april.....

jadi inget flash themes yg judulnya "active desktop"..

TV out --> moga aja kayak di hp2 samsung, enak bisa liat foto/video di tv lgs pake kabel (ga perlu beli blutut receiver)

gsmarena Preview

wah kecewa nih, setelah liat EXIF hasil fotonya yang dari gsmarena, ternyata ni hp focal length-nya masih 5,1 mm. padahal gw dah berharap bgt dikasih 5,6 mm kayak N82..

Original C902 Themes

@dive_to_blue
Bukanny di K850 ada track id? masa ga ada? di cek dl coba

Live Pics :

@avril
kluar na akhir may

Udah ada pengumuman resmi yak? kalo keluar kira2 brpan ya? ato seharga ama K850 pas launching? rada minat ni

@fuma_wong
Menurut gsmarena perkiraan harganya sekitar 330-350 Euro atau sekitar 5 jutaan.
Tapi jangan khawatir, itu harga di Eropa. Di Indonesia biasanya lebih murah kok. Mungkin gak bakal jauh beda dengan harga awal K850.

@TRO
ow oke2 thx ya atas infonya

Btw gw kurang ngerti ama fitur face detection ny nih? ada yang bisa tolong jelasin? hehehe

Hmm desain depan C902 keren ya? cm kurang di layar yang mengecil aja tapi tampak belakang masi lebih keliatan "camdig" K850

@fuma_wong
Cek di sini aja bro demo videonya : C902 face detection demo video

face detection ya seperti camdig punya

yg ga asik, layar C902 masih 2 inch

Quote:
LaNDo said:
yg ga asik, layar C902 masih 2 inch

masih untung dikasih layar

BTW, tadi iseng beli majalah T&t terbaru. Mereka udah nerbitin review C702 sama C902. Ada hasil photonya juga. Status keduanya proto. Emang tu majalah dapet proto ya? Asik juga. Cuma katanya photo pas malam kurang bagus hasilnya.

@TRO
maksudnya yg kurang bagus tu foto malamnya C702 ato C902..?

ada baretnya juga gak di atas layar deket lens covernya?

tyt paling kurus