Sony Ericsson marks the launch of its new brand XPERIA™ with the unveiling of the XPERIA™ X1

Sony Ericsson marks the launch of its new brand XPERIA™ with the unveiling of the XPERIA™ X1

10 February 2008

The world of our consumers and customers is changing. To meet the growing need for mobile Web communication and multimedia entertainment, Sony Ericsson introduces XPERIA™. With this new brand Sony Ericsson will position itself at the forefront of mobile convergence.

Barcelona, Spain – 10th February 2008 –Today marked the launch of XPERIATM and a new era in mobile communications with the announcement of the XPERIA™ X1, a stand-out, arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.

The XPERIATM X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile® inside, the XPERIA™ X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move. Access a world of experiences simply by touching the XPERIA™ panel on the screen.

“XPERIA™ represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience,” said Dee Dutta, Head of Marketing, Sony Ericsson. “This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places us at the forefront of mobile convergence.”

“Our vision for the XPERIA™ X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design,” said Rikko Sakaguchi, Head of Portfolio and Propositions, Sony Ericsson. “XPERIA™ is our promise to think foremost of user experience and to deliver the premium experience – anytime, anywhere, anything, with anyone.”

Sony Ericsson XPERIATM X1 – energised communication, the premium experience.

* Convergence of multimedia entertainment and mobile Web communication

* Unique arc slider with wide pitch easy-to-use QWERTY keyboard

* XPERIA™ panels - arrange as you want for easy access

* Enjoy multimedia entertainment on bright wide VGA display

* Windows Mobile® capabilities

XPERIA™ panel interface – experiences just the way you want them

Enjoy access to different experiences – Web, multimedia, applications – from your desktop. Navigate with the tip of your finger. Configure and have your XPERIA™ panels just the way you want them.

Multiple navigation – the choice is yours

XPERIA™ X1 lets you interact with your

phone in different ways. Touch, full QWERTY keyboard, 4-way key and optical joystick navigation. Switch seamlessly between operation modes.

Arc slider design – makes it stand out

The arc design gives a distinct and unique feel. Slide the screen upwards to reveal the wide pitch QWERTY keyboard. Ample distance between keys makes writing fast and easy.

Ultimate mobile experience – performance on the move

With Windows Mobile®, the highest data transfer rate (HSDPA/HSUPA) and WiFi™ support, you can enjoy your favourite entertainment and work efficiently on the move. Mobile access to everything that is important to you. aGPS gives you the freedom to explore the world. XPERIA™ X1 is a premium mobile experience.

The Sony Ericsson XPERIA™ X1 will be available in selected markets from the second half of 2008.

Legal Information

1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences; type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.

The Liquid Identity logo, XPERIA, the XPERIA logo and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation.

Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

Microsoft, Windows, PowerPoint, Windows Media, Windows Mobile, Office, ActiveSync and Internet Explorer are trademarks or registered trademarks of Microsoft Corporation.

Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit [tautan dihapus]

FOR MEDIA INFORMATION PLEASE CONTACT:

Sony Ericsson Corporate Communications & PR

Mattias Holm: +44 208 762 6065

General Press: +44 208 762 5858

E-mail: press.global@[tautan dihapus]

Product images: [tautan dihapus]

Mobile World Congress/Sony Ericsson website: [tautan dihapus]

Sony Ericsson XPERIATM X1 – At a Glance

Camera

* Auto focus

* 3.2 megapixel camera

* Photo light

* Video recording

Music

* Bluetooth™ stereo (A2DP)

* Media player

* Music tones

* PlayNow™

* Windows Media Player Mobile

* 3D games

* FM radio

* Java

* Video streaming

* Video viewing

Internet

* Internet Explorer® Mobile

* RSS feeds

Communication and Messaging

* Polyphonic ringtones

* Speakerphone

* Vibrating alert

* Video calling

* Email

* Picture messaging (MMS)

* Predictive text input

* Text messaging (SMS)

Design

* XPERIA™ panels

* Optical joystick navigation

* Navigation key

* Picture wallpaper

* Touch navigation

Organiser

* Alarm clock

* Calculator

* Calendar

* Document editors

* Document readers

* Flight mode

* Handwriting recognition

* Notes

* Phone book

* Tasks

* Touchscreen

Connectivity

* aGPS

* Bluetooth™ technology

* Modem

* Synchronization

* USB support

* WLAN

Windows® Mobile® Operating System

* Microsoft® Outlook Mobile: email, contacts, calendar, tasks

* Microsoft® Office Mobile: Word, Excel, PowerPoint

* Internet Explorer® Mobile

* Windows Media™ Player Mobile

* Windows Live™

* Exchange ActiveSync®

* Voice control

* Utility Applications: file explorer, calculator, pictures & video, notes

Facts and Figures

* Size: 110 x 53 x 16.7 mm

* Weight: 145 grams

Available colours

* Black

* Silver

* Main screen: 65,536 color TFT

* Resolution: 800 X 480 pixels

* Size: 3 inches

Memory

* Phone memory: up to 400 MB

* microSD™ memory card support

Availability and versions

Networks

* GSM/GPRS/EDGE 850/900/1800/1900

* UMTS/HSDPA/HSUPA 900/1700/1900/2100 MHz

* UMTS/HSDPA/HSUPA 850/1700/1900/2100 MHz

Quote:
ditria said:
bukanya harga lounching 10 juta...
gw dapet info dr bis gw di se jakarta...

Info dari bis?

boz...
salah ketik..
hehe..
maap...

10 jt?? ammpyuuunn,,,

@ditria
Bos kamu di SE? Berarti kamu kerja di SE dong?

10jutaaaa........ wah... milih imate aja

Quote:
inyong_pwt said:
10jutaaaa........ wah... milih imate aja

Kenapa milih iMate? Yang ultimate 9502 ya? Kan spec nya bagusan X1, design-nya juga...

@TRO
10 juta kemahalan bgt atuw,,8jt pun ane ga sanggup.sdg imate9502 skrg skitar 7,5 jt hargana.tar pas xperia turun imate 9502 mgkn dah jd 6,5jt,,

Quote:
chana said:
@TRO
10 juta kemahalan bgt atuw,,8jt pun ane ga sanggup.sdg imate9502 skrg skitar 7,5 jt hargana.tar pas xperia turun imate 9502 mgkn dah jd 6,5jt,,

Makanya gw tuh sama sekali gak percaya dengan info/rumor kalau harga X1 bakal ada di kisaran 9 juta atau 10 juta.
Percaya deh, meskipun bisa aja di luaran sana -- kalau kurs nya di-exchange ke rupiah -- harganya nanti bisa belasan juta, tapi di Indonesia harganya gak bakal lebih dari 8 juta.
Ini terbukti dengan harga2 hape SE type lainnya yang secara umum di Indonesia tuh jauh lebih murah daripada di luar negeri.

^ amiiin,,,smoga aja rumor harga 9-10jt tu bener-bener GAK bener,,

Ampun 10 jt, mo saingan mahal ama produsen sebelah yah? Jangan sampe dhe SE ikut2an.
Eh kog ikutan ngomel, kayaknya gw jg gak bakalan beli ini hp sih, huhuhu.

tetep setia menunggu X1

tunggu 3 bulan dulu setelah launching

Quote:
chen71281 said:
Dari SE service centre TA, diketahui Xperia bakalan launching sekitar pertengahan tahun dengan harga awal 9 juta

Jangan percaya ama keterangan orang2 SESC. Kadang2 mereka juga asal bacot aja. Mereka sendiri juga sebetulnya gak tau harga yang sebenarnya sebelum bener2 launching, cuman ngira2.

Ini kata bini gw yang pernah kerja di SESC loh... Orang2 yang kerja disana belum tentu lebih tau dari kita. Mereka kan cuman karyawan yang ngikutin perintah dan petunjuk atasan. Bahkan kadang2 type HP2 baru dan harganya juga mereka baru tau setelah pricelist atau barangnya nongol Mereka baru tau spek dan kelebihan HP2 yang baru juga setelah ditraining saat HP-nya udah nongol. Jadi gak pernah dapet/cari informasi sebelumnya seperti kita.

Jadi inget, dulu saat P1 belum launching, orang2 di SESC juga ada yg bilang harganya, 7juta, 8juta, dan macem2 deh. Nyatanya setelah launching kan harganya cuman 5jutaan

Part 2:

[tautan dihapus]

Quote:
My_Luna said:
Jangan percaya ama keterangan orang2 SESC. Kadang2 mereka juga asal bacot aja. Mereka sendiri juga sebetulnya gak tau harga yang sebenarnya sebelum bener2 launching, cuman ngira2.

Ini kata bini gw yang pernah kerja di SESC loh... Orang2 yang kerja disana belum tentu lebih tau dari kita. Mereka kan cuman karyawan yang ngikutin perintah dan petunjuk atasan. Bahkan kadang2 type HP2 baru dan harganya juga mereka baru tau setelah pricelist atau barangnya nongol Mereka baru tau spek dan kelebihan HP2 yang baru juga setelah ditraining saat HP-nya udah nongol. Jadi gak pernah dapet/cari informasi sebelumnya seperti kita.

Jadi inget, dulu saat P1 belum launching, orang2 di SESC juga ada yg bilang harganya, 7juta, 8juta, dan macem2 deh. Nyatanya setelah launching kan harganya cuman 5jutaan

Amin, amin. semoga yang dikau bilang tepat. Aku juga lemas dengar harganya.

Anyway, sekedar info buat bagi yang masih merasa dan berkata kok Xperia cuman didukung
65 K, kok bukan 16 jta warna, bla bla.
Perlu diketahui, Windows Media hanya bisa support sampai 65 K.
Keterangan lebih lanjut saya ambil kutipan seseorang dari forum GSM arena di bagian Xperia.

There is an information about color. Here there are, if we are talking about depth or sharpness of color so it is not talking about how many color on the phone screen can produce (16M, 256 or 65K ect) but we are talking about intensity level of color which has relation with resolution screen and energy supply component. For 16M color, you must know, that amount is very big, each color on it has smooth difference so your eyes can’t reach and see them surely. Amount of color is just talk about variation of color and not at all of the color can be used fully because not at all of object what we see on the screen need or has color as much as 16M color variation. So, there is wasted color. In other word, if someone tell u about how bright, deep and sharp the color of object on the screen so it’s resolution screen strength and not amount of color. Even if the phone has 65k color with high resolution like WVGA (800 x 480) on 3 inches screen, iam surely the color is sharper and deeper rather than 16M on Qvga (320x240). What is the point of 16M color if it is compared with resolution strength ? look at WVGA resolution device, the device can make the others expensive devices like VGA video and high megapixels device can be enjoyed at real quality and better, it is usefull device rather than 16M color that can make the phone to be expensive but less of purpose. With WM 6.1, WVGA high resolution screen quality, higher processor at 528 MHz, longer battery life by 1500 LI-POLYMER ( NOT LI-ION) ect are more than enough to cover X1 65k color device.

So kesimpulannya, Xperia dengan 65 K dan didukung dengan WVGA. ketajaman dan banyaknya warna setaraatau lebih dari 16 juta warna.

Semoga membantu.