Sony Ericsson marks the launch of its new brand XPERIA™ with the unveiling of the XPERIA™ X1

Sony Ericsson marks the launch of its new brand XPERIA™ with the unveiling of the XPERIA™ X1

10 February 2008

The world of our consumers and customers is changing. To meet the growing need for mobile Web communication and multimedia entertainment, Sony Ericsson introduces XPERIA™. With this new brand Sony Ericsson will position itself at the forefront of mobile convergence.

Barcelona, Spain – 10th February 2008 –Today marked the launch of XPERIATM and a new era in mobile communications with the announcement of the XPERIA™ X1, a stand-out, arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.

The XPERIATM X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile® inside, the XPERIA™ X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move. Access a world of experiences simply by touching the XPERIA™ panel on the screen.

“XPERIA™ represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience,” said Dee Dutta, Head of Marketing, Sony Ericsson. “This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places us at the forefront of mobile convergence.”

“Our vision for the XPERIA™ X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design,” said Rikko Sakaguchi, Head of Portfolio and Propositions, Sony Ericsson. “XPERIA™ is our promise to think foremost of user experience and to deliver the premium experience – anytime, anywhere, anything, with anyone.”

Sony Ericsson XPERIATM X1 – energised communication, the premium experience.

* Convergence of multimedia entertainment and mobile Web communication

* Unique arc slider with wide pitch easy-to-use QWERTY keyboard

* XPERIA™ panels - arrange as you want for easy access

* Enjoy multimedia entertainment on bright wide VGA display

* Windows Mobile® capabilities

XPERIA™ panel interface – experiences just the way you want them

Enjoy access to different experiences – Web, multimedia, applications – from your desktop. Navigate with the tip of your finger. Configure and have your XPERIA™ panels just the way you want them.

Multiple navigation – the choice is yours

XPERIA™ X1 lets you interact with your

phone in different ways. Touch, full QWERTY keyboard, 4-way key and optical joystick navigation. Switch seamlessly between operation modes.

Arc slider design – makes it stand out

The arc design gives a distinct and unique feel. Slide the screen upwards to reveal the wide pitch QWERTY keyboard. Ample distance between keys makes writing fast and easy.

Ultimate mobile experience – performance on the move

With Windows Mobile®, the highest data transfer rate (HSDPA/HSUPA) and WiFi™ support, you can enjoy your favourite entertainment and work efficiently on the move. Mobile access to everything that is important to you. aGPS gives you the freedom to explore the world. XPERIA™ X1 is a premium mobile experience.

The Sony Ericsson XPERIA™ X1 will be available in selected markets from the second half of 2008.

Legal Information

1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences; type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.

The Liquid Identity logo, XPERIA, the XPERIA logo and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation.

Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

Microsoft, Windows, PowerPoint, Windows Media, Windows Mobile, Office, ActiveSync and Internet Explorer are trademarks or registered trademarks of Microsoft Corporation.

Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit [tautan dihapus]

FOR MEDIA INFORMATION PLEASE CONTACT:

Sony Ericsson Corporate Communications & PR

Mattias Holm: +44 208 762 6065

General Press: +44 208 762 5858

E-mail: press.global@[tautan dihapus]

Product images: [tautan dihapus]

Mobile World Congress/Sony Ericsson website: [tautan dihapus]

Sony Ericsson XPERIATM X1 – At a Glance

Camera

* Auto focus

* 3.2 megapixel camera

* Photo light

* Video recording

Music

* Bluetooth™ stereo (A2DP)

* Media player

* Music tones

* PlayNow™

* Windows Media Player Mobile

* 3D games

* FM radio

* Java

* Video streaming

* Video viewing

Internet

* Internet Explorer® Mobile

* RSS feeds

Communication and Messaging

* Polyphonic ringtones

* Speakerphone

* Vibrating alert

* Video calling

* Email

* Picture messaging (MMS)

* Predictive text input

* Text messaging (SMS)

Design

* XPERIA™ panels

* Optical joystick navigation

* Navigation key

* Picture wallpaper

* Touch navigation

Organiser

* Alarm clock

* Calculator

* Calendar

* Document editors

* Document readers

* Flight mode

* Handwriting recognition

* Notes

* Phone book

* Tasks

* Touchscreen

Connectivity

* aGPS

* Bluetooth™ technology

* Modem

* Synchronization

* USB support

* WLAN

Windows® Mobile® Operating System

* Microsoft® Outlook Mobile: email, contacts, calendar, tasks

* Microsoft® Office Mobile: Word, Excel, PowerPoint

* Internet Explorer® Mobile

* Windows Media™ Player Mobile

* Windows Live™

* Exchange ActiveSync®

* Voice control

* Utility Applications: file explorer, calculator, pictures & video, notes

Facts and Figures

* Size: 110 x 53 x 16.7 mm

* Weight: 145 grams

Available colours

* Black

* Silver

* Main screen: 65,536 color TFT

* Resolution: 800 X 480 pixels

* Size: 3 inches

Memory

* Phone memory: up to 400 MB

* microSD™ memory card support

Availability and versions

Networks

* GSM/GPRS/EDGE 850/900/1800/1900

* UMTS/HSDPA/HSUPA 900/1700/1900/2100 MHz

* UMTS/HSDPA/HSUPA 850/1700/1900/2100 MHz

Quote:
inyong_pwt said:
Ponsel bikinan produsen ponsel loh, bukan PDA

ini gue kagak ngerti nih Bro, soalnya yg bikinbukannya si HTC yg dah terkenal bikin PDA macem dopod n skrg jadi merk HTC. CMIIW

Dan ini juga yang perlu "dilurusin".
XPERIA X1 itu 100% bikinan Sony Ericsson, dalam arti desainnya murni dibuat oleh pihak Sony Ericsson.
Setelah itu Sony Ericsson membuat order kepada HTC untuk me-manufacture XPERIA X1 berdasarkan desain tersebut. Sekaligus HTC juga "mengisinya" dengan OS Windows Mobile dan SE ikut menambahkan fitur yang namanya XPERIA Panel ke dalam OS tersebut, di samping fitur2 khas SE lainnya.

Quote:
Sabre_Zoo said:
ada kok untuk video callnya.

Di sebelah mananya SEX1 ya?? saya koq ga tau...

@TRO
maksud gue dibuat or dirakit di HTC (bingung kata2 yg tepat apa ya?), secara desain n spek punya SE.

kenapa ya gak SE sendiri yg ngerakitnya?
KAlo menurutku sih karena OS nya make WM, sementara HTC pengalaman banget bikin PDA phone make WM. stabil dlm pemilihan materialnya.

Mungkin SE gak mau banyak bugs dalam peluncurannya nanti.

Quote:
inyong_pwt said:
kenapa ya gak SE sendiri yg ngerakitnya?

Selama ini tidak semua hape SE dirakit oleh pabrikan milik SE sendiri, beberapa memang di-order ke pihak lain. Yang gw tahu adalah Arima di Taiwan yang me-manufactur sebagian besar hape SE low-end. Kemudian ada juga pabrik lain di Taiwan juga, lupa namanya tapi.

Hal seperti ini tidak hanya dilakukan oleh SE aja kok, tetapi Nokia dan Mot2 juga melakukannya. Gak tahu deh kalau Samsung sama LG kaya gimana. Cuma yang gw inget pernah baca di suatu website kalo SE, Nok2 sama Mot2 itu mengorder perakitan ke beberapa perusahaan di Asia. Wajar2 aja kan selama pabrikan itu mengikuti semua spec yang di-order sama pemegang merk.
CMIIW.

@TRO

Nah itu yg gue tulis yg jadi alasan mengapa gak diorder ke pabrikan yg biasa bikin HP SE.
karena mereka gak punya pengalaman bikin HP make OS WM.

@iphine

kalo diliat dari WP nya dah bisa vid call n ada second camera buat vidcall, cuma letaknya gak tau dimana?
ini copas dari WP nya:

additional video call camera optimized for video calls located above screen.

tapi sebelah mana gak tau hehe...

Tentang video call camera udah pernah dibahas, ada di salah satu sisi di bagian atas sebelah speaker, tapi lupa yang sisi kiri atau kanan.
Bro jigonx pernah post juga videonya yang lagi demo video call.

kayaknya sebelah kanan kalo kita megang X1, kayak ada bulatan kecil di sisi speakernya.

eh ada yg punya link jadwal rilis X1 ga? waktu itu uda pernah di post, september. gw mo nunjukin ke seseorang....

^
Seseorang di forum sebelah yg bilang rilisnya bulan april yah? Hahaha.

kabar baru keluar nya MAY be yess may be no

kabar dari mana ya..tolong sumbernya dicantumkan biar jelas faktanya

H2 2008 ah.

iya...kabar itu fake apa real? kalo bisa dicantumkan sumbernya dari mana dilaunching april/mei? takutnya kayak forum sebelah yang mo bangkrut tuh... beritanya mayoritas banyak yang fake...

Quote:
Marty said:
^
Seseorang di forum sebelah yg bilang rilisnya bulan april yah? Hahaha.

iye tuh katanya dikasi tau orang SE Roxy kalo keluarnya april.....

^
Gw baca juga sempet ketawa sih, orang SE kadang2 ngasih info suka ngasal juga yah?

@seba
MAY? May be yes may be no?

hehe. emg suka begitu (sok tau). gw masih ingat dulu ada yg tanya soal W960.
"kira2 harganya berapa ya mas?"
"oh yg pasti lebih murah dari P1. soalnya seri P yg paling mahal"
"oh.. iya ya..."

*gw ketawa dalam hati*

yaa...ditunggu saja...ntar kan kalo udah launching...pasti beritanya yang pertama juga masuk ni forum...ciiip...

kalo ngomongin soal orang yg sok tau, ada juga pengalaman waktu mau beli nokiyem 2505 :

gue : "kok harganya naik mas?"
penjual : "oh iya, soalnya flexi udah bisa dipake di hp ini"
gue : " *manggut2... *. bingung, emang hubungannya apa ya?

atau yg satu ini :

gue : "bu, kok harga gula nya naik lagi sih??"
penjual : "wah harganya gak naek kookk!!!.. tapi harganya emang beda aja dari yg sebelumnya ".
gue : "?????". bingung, emang bedanya apa ya???

memang sih, orang jualan dengan segala cara harus meyakinkan calon pembeli nya

@atas,,stoooooop!lama2 forum ini ga FORUMPONSEL lg namanya,,tp FORUMGULA.wekekeke,,,

Back to topic yah...

Di global product portfolio, X1 disebutkan tersedia dalam 2 warna : Solid Black dan Steel Silver.
Tapi di product specification page nya, belum ada gambar resmi dari yang warna Steel Silver.
Tinggal menunggu waktu aja mungkin, nanti juga bakal muncul gambar resminya.