Sony Ericsson marks the launch of its new brand XPERIA™ with the unveiling of the XPERIA™ X1

Sony Ericsson marks the launch of its new brand XPERIA™ with the unveiling of the XPERIA™ X1

10 February 2008

The world of our consumers and customers is changing. To meet the growing need for mobile Web communication and multimedia entertainment, Sony Ericsson introduces XPERIA™. With this new brand Sony Ericsson will position itself at the forefront of mobile convergence.

Barcelona, Spain – 10th February 2008 –Today marked the launch of XPERIATM and a new era in mobile communications with the announcement of the XPERIA™ X1, a stand-out, arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.

The XPERIATM X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile® inside, the XPERIA™ X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move. Access a world of experiences simply by touching the XPERIA™ panel on the screen.

“XPERIA™ represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience,” said Dee Dutta, Head of Marketing, Sony Ericsson. “This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places us at the forefront of mobile convergence.”

“Our vision for the XPERIA™ X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design,” said Rikko Sakaguchi, Head of Portfolio and Propositions, Sony Ericsson. “XPERIA™ is our promise to think foremost of user experience and to deliver the premium experience – anytime, anywhere, anything, with anyone.”

Sony Ericsson XPERIATM X1 – energised communication, the premium experience.

* Convergence of multimedia entertainment and mobile Web communication

* Unique arc slider with wide pitch easy-to-use QWERTY keyboard

* XPERIA™ panels - arrange as you want for easy access

* Enjoy multimedia entertainment on bright wide VGA display

* Windows Mobile® capabilities

XPERIA™ panel interface – experiences just the way you want them

Enjoy access to different experiences – Web, multimedia, applications – from your desktop. Navigate with the tip of your finger. Configure and have your XPERIA™ panels just the way you want them.

Multiple navigation – the choice is yours

XPERIA™ X1 lets you interact with your

phone in different ways. Touch, full QWERTY keyboard, 4-way key and optical joystick navigation. Switch seamlessly between operation modes.

Arc slider design – makes it stand out

The arc design gives a distinct and unique feel. Slide the screen upwards to reveal the wide pitch QWERTY keyboard. Ample distance between keys makes writing fast and easy.

Ultimate mobile experience – performance on the move

With Windows Mobile®, the highest data transfer rate (HSDPA/HSUPA) and WiFi™ support, you can enjoy your favourite entertainment and work efficiently on the move. Mobile access to everything that is important to you. aGPS gives you the freedom to explore the world. XPERIA™ X1 is a premium mobile experience.

The Sony Ericsson XPERIA™ X1 will be available in selected markets from the second half of 2008.

Legal Information

1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences; type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.

The Liquid Identity logo, XPERIA, the XPERIA logo and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation.

Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

Microsoft, Windows, PowerPoint, Windows Media, Windows Mobile, Office, ActiveSync and Internet Explorer are trademarks or registered trademarks of Microsoft Corporation.

Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit [tautan dihapus]

FOR MEDIA INFORMATION PLEASE CONTACT:

Sony Ericsson Corporate Communications & PR

Mattias Holm: +44 208 762 6065

General Press: +44 208 762 5858

E-mail: press.global@[tautan dihapus]

Product images: [tautan dihapus]

Mobile World Congress/Sony Ericsson website: [tautan dihapus]

Sony Ericsson XPERIATM X1 – At a Glance

Camera

* Auto focus

* 3.2 megapixel camera

* Photo light

* Video recording

Music

* Bluetooth™ stereo (A2DP)

* Media player

* Music tones

* PlayNow™

* Windows Media Player Mobile

* 3D games

* FM radio

* Java

* Video streaming

* Video viewing

Internet

* Internet Explorer® Mobile

* RSS feeds

Communication and Messaging

* Polyphonic ringtones

* Speakerphone

* Vibrating alert

* Video calling

* Email

* Picture messaging (MMS)

* Predictive text input

* Text messaging (SMS)

Design

* XPERIA™ panels

* Optical joystick navigation

* Navigation key

* Picture wallpaper

* Touch navigation

Organiser

* Alarm clock

* Calculator

* Calendar

* Document editors

* Document readers

* Flight mode

* Handwriting recognition

* Notes

* Phone book

* Tasks

* Touchscreen

Connectivity

* aGPS

* Bluetooth™ technology

* Modem

* Synchronization

* USB support

* WLAN

Windows® Mobile® Operating System

* Microsoft® Outlook Mobile: email, contacts, calendar, tasks

* Microsoft® Office Mobile: Word, Excel, PowerPoint

* Internet Explorer® Mobile

* Windows Media™ Player Mobile

* Windows Live™

* Exchange ActiveSync®

* Voice control

* Utility Applications: file explorer, calculator, pictures & video, notes

Facts and Figures

* Size: 110 x 53 x 16.7 mm

* Weight: 145 grams

Available colours

* Black

* Silver

* Main screen: 65,536 color TFT

* Resolution: 800 X 480 pixels

* Size: 3 inches

Memory

* Phone memory: up to 400 MB

* microSD™ memory card support

Availability and versions

Networks

* GSM/GPRS/EDGE 850/900/1800/1900

* UMTS/HSDPA/HSUPA 900/1700/1900/2100 MHz

* UMTS/HSDPA/HSUPA 850/1700/1900/2100 MHz

Semoga softwarenya seindah dan se high class seperti casingnya

Mudah mudahan jangan bernasib seperti ipod.

mupenggg...

bangettttttttttttt >.<

kok ada planet nokiyemnya sih

Quote:
Dr_Jones said:
kok ada planet nokiyemnya sih

LOL.
Emang bro nama website nya itu.
Tapi yang punya senang juga sama SE, sering kok informasi tentang SE mereka dapat duluan, terutama foto2nya...

o iya, pengalaman temen pake LG shine

klo materialnya alumunium gitu berarti cepet panas dong

(waktu itu sempet ketinggalan di mobil yg diparkir dibawah terik matahari
panas bgt!!! udah takut meledak aja tuh batrenya )

semoga performancenya se indah luarnya

masih lama,,,,nabung2,,,

Dari SE service centre TA, diketahui Xperia bakalan launching sekitar pertengahan tahun dengan harga awal 9 juta

tiiiiidaaaaaaaaaaaaaaaaaaaaaaaaaaaaaak! 9 juta!?nunggu lama deh ampe 6 jt,,

SEX1 = 9 juta = 2 buah w960 = 3 buah k850 di bln juni nanti
super muahal choi...

waduh.
seharga lap top itu mah

Gw sangat berharap informasi di atas tentang harga adalah TIDAK BENAR.
SEX1 paling pas dihargai sekitar 7 jutaan di awal launching.

Dapat info dari USEB dan link-nya ke WMExperts.
Selengkapnya baca di link yang ada di judul di bawah ini ya...

Review: First Impressions of the XPERIA X1 by WMExperts :

By Dieter Bohn
Posted on April 2, 2008 7:12 PM

We finally got real hands on the Xperia X1 (we're done putting “Xperia” in caps, btw). Let us tell you - the hardware is simply top notch. It's a decent weight, not too heavy, and feels remarkably thin for all the power they've got under the hood. Sony Ericsson also made a good decision by making this phone not feel too “wide”, it's less wide than a BlackJack II, in fact. Overall this might be the best hardware I've ever seen on a Windows Mobile device.

...and those thoughts are just the start of it. After the break, our first impressions of the Xperia X1's hardware, details on the development and innards of the X1 from our chat with Martin Winkler, Director of Global Marketing for Sony Ericsson, and full gallery of hands-on photos.

Also, we put your questions to him, and we'll put his answers to you.

What are you waiting for? Read on!

Hardware

The X1 has a “curved slide” that angles the screen up, banana-style, when you slide out the keyboard. The hinge feels very sturdy without being difficult to use (go hinge nerds!), and overall the brushed metal to be found throughout the device is just beautiful. Moving around the device, the peripheral buttons are decent enough and there's no floppy rubber doors over ports or the MicroSD card slot to ruin the feel of the device. That feel, in case I haven't made it clear yet, is great.

The physical keyboard is pretty good, though perhaps not quite up to HTC's standard on the Mogul or the Tilt. There is more horizontal separation between keys, which helps reduce incorrect key presses. That's great if you're a fan of two-handed use, but it basically guarantees that if you want to use this one-handed, you'll use it with the slider closed.

The main buttons have this “X” theme to them, 4 laid out on either side of the way in an inverted diamond shape that I'm not particularly fond of, but it works. The 5 way is a great combination of a touch-mouse (like the Samsung SCH-i780) and a typical D-Pad surrounding it (where the i780 falls on its face). The touch mouse is really great for scrolling quickly, the 5 way lets you do more discrete movements.

The screen. Good god, the screen is really beautiful. Flush, bright, and very high resolution.

So yes, the hardware delivers. The software is Windows Mobile 6.1, so there's not much to say there (we'll get to these “Panels” in just a minute). If you like horizontal sliders, you will covet this device. If you don't like them, you might well covet it anyway.

Under the Hood

Here are the specs, in case you're wondering:

* HSDPA/HSUPA (Quad Band, too)
* WiFi and Bluetooth
* aGPS
* 3.2 Megapixel Camera
* 110 x 53 x 16.7 mm
* 145 grams
* 1500 mAH Battery
* Qualcomm's MSM7200A CPU, 528Mhz (confirmed)
* 800x480 resolution Touchscreen (flush)
* MicroSD for expansion
* MiniUSB for data and chargin
* 3.5mm headset jack for music

They are, in short, nothing less than top of the line.

According to the folks at Sony Ericsson, the battery life is supposed to be stupendous (think over 6 hours of talk time or browsing time), though of course that's not finalized yet. As far as Windows Mobile's performance goes, it's as snappy as I've seen. Screen switching isn't instantaneous, but it is a sight faster than on the Tilt. That's likely because the X1 does utilize quite a bit of hardware acceleration, according to Winkler they are taking full advantage of the necessary drivers to do hardware acceleration.

Excepting the new panels interface (seriously, more on that below), the built-in software looks pretty standard. Of course, it's not finalized, but I don't expect that Sony has any plans to include Opera as the default browser.

The Panels

Winkler (who we interviewed about the X1) spent quite a bit of time talking to us and answering our questions about the infamous panels. The panel interface is actually the thing that kept me from giving you a hands-on video -- it's still a little buggy and in “debug mode” and so nowhere near as fast and snappy as it ought to be or (hopefully) will be at release.

The main purpose of the panels seems to be threefold:

1. Give consumers ways to customize their device
2. Integrate disparate functions of the smartphone onto a single screen
3. Make Sony Ericsson some money.

We're pretty much just assuming the third part, by the way, but it's a safe assumption that Sony would 'get a piece' if AT&T made a music store panel. You can scroll through panels (and download new ones) fairly easily. Some examples of panels they showed me:

1. A Google search page
2. A clock that showed time, appointments, weather (they said they were thinking of adding GPS coordinates)
3. A “mini aquarium” where you could feed the fish and pester them. Even better - the different fish reflected the state of the phone. One fish changed colors if you had voicemail, another if you had email, and yet another told you whether or not the phone was on silent or vibrate or LOUD or whatnot. This panel was super fun.

As far as developing panels, Winkler said that it's relatively easy though not identical to developing a Windows Mobile app. Programmers can use stuff as simple as XML (to make a web-like panel) to C++. Sony will be vetting all the panels they'll offer through their panel update interface, though they don't have plans to try to “lock out” people from creating and loading their own panels that aren't “Sony approved.”

Ok ok. Panels are neat. You can choose from lots of different panels. Some of them are innovative and clever. There's a business case to panels. All of this we sort of knew. What we didn't know though, was this: What the hell are they? Do they sit on top of Windows Mobile? Is it a completely new OS? What?

Panels are Today Screen Replacements. That's it. You choose a panel and it replaces your today screen. That's why SE said that “one of the panels is Windows Mobile.” What they meant was one of the “panels” is just the default WinMo today screen. The rest of them replace it.

On Sony Getting Into the Windows Mobile Game

A couple of details that I learned from talking to various people at the Sony Ericsson booth that might be of interest:

They took care to emphasize that HTC didn't have a large hand in developing the hardware. “We designed it, HTC is just the ODM” was a phrase I heard twice. SE is (rightfully) very proud of this hardware and though they're utilizing HTC to do the manufacturing, they really want to make sure that they get the credit.

As for using HTC to manufacture it, my personal opinion is still mixed. HTC is very good at making great hardware and clearly has much more experience at this sort of thing than Sony Ericsson. Likely that's why SE made the decision to go with them. It's still surprising to me, however, as SE makes all sorts of phones and consumer devices and thus they likely had a lot of options. If nothing else, I see it as a testament to HTC's incredibly ability to crank out Windows Mobile devices as a manufacturer that they could beat out the other ODMs that Sony uses for their other products.

The other interesting bit is that SE developed the X1 as a “North American Device.” Most of the design and development work was done in San Diego and has a “North American mindset.” If there was any doubt that Sony Ericsson is aiming this device primarily at the US market, that doubt can now be laid to rest. SE has traditionally done much better in the Asian and European markets with their high-end phones, the Xperia X1 is clearly intended to reverse that trend.

What a beautiful phone!!!!!

The "Planete Nokia" thingy just ruins the scene!

Quote:
TheRealOne said:

Gw sangat berharap informasi di atas tentang harga adalah TIDAK BENAR.

SEX1 paling pas dihargai sekitar 7 jutaan di awal launching.

Aku juga berharap gitu.Aku dapat info 2 minggu yang lalu, malahan lebih gila, yaitu sekitar 10 juta lebih, cuman karena belum pasti, yah palingan cuman taksiran. Dan pas kemarin Di TA, yang bagian info juga menyebutkan hal yang sama sekitar 9 juta.

Alasan mereka karena memang Xperia dibuat untuk menghajar Comm tetangga sebelah. Mengingat pas launching pertama kali, comm harganya mencapai 13 juta, dan parahnya tetap juga ada yang ngotot beli.

Hmm moga2 Harga X1 tidak sampai segitu.

Mungkin mahal karena harga WMnya. Mengingat X1 pakai WM 6.1, dan Xperia Interface.

emangnya nokiyem komunikatro yg harga release aja bisa buat beli motor

yg panel fish kyknya lucu deh.

jadi ada info terbaru kapan bisa di beli di indonesia?

pokonya klo tar pas keluar hargana d atas 8 jeti, sy beli imate 9502 ajah!ngrajuk niy,,

mantabzz nih... utk battery kuat brp lama ya?

bukanya harga lounching 10 juta...
gw dapet info dr bis gw di se jakarta...