Part 1

Kalo ada Cyber-shot 10 Megapixel dengan 3x optical zoom gimana?
Tunggu tahun depan ya... bakalan ada kok.

Untuk tahun ini silakan tunggu dan nikmati dulu beberapa high-end phones seperti X1, W902, dan C905 (antara September-Oktober), dan... Hikaro! serta si "3-way Slider".

Apa lagi nih?

Kiri ke kanan : Walkman Baru? -- W595 -- W595 -- W595 -- W595

Kiri : Walkman Baru?, Kanan : W595

Speakernya lain nih, lebih gede....

Lebih jelas gambar speakernya :

D-pad dan tombol2 lainnya :

Si Walkman baru sendirian :

yah, mungkin akan dipertimbangakn

namanya juga celular, always advanced.

Tapi yang 3 way slider, cukup menjanjinkan.

Akhirnya impianku, ada walkman SE yang mempunyai speaker gede.

calon pengganti w910.

cuman kok masih angka 5, bukan 9

Meskipun dikabarkan udah di-cancel, tapi gak ada salahnya kan sharing foto2 Paris?
Ada 3 warna lho... sayang juga ya sampai mesti di-cancel, padahal cantik lho si Paris ini.
Apalagi yang ada garis2 orange-nya.
Mudah2an nanti Hikaro gak jauh beda sama ini design-nya, dengan hardware dan fitur yang lebih powerful tentunya.

katanya mau ada seri P yang pake flip, apa ga jadi?

Hecaro atau Hikaro :

Sayangnya kecil banget ukurannya, soalnya cuma dijadiin avatar sama si tob!s di SEW.

Digedein jadi blur nih :

kynya layarnya tambah gede ya, apa cm perasaan gw doank

Bagusan Tova

Tova kayak T610 banget ya..

Quote:
jigonx said:
Tova kayak T610 banget ya..

Lucu aja bacanya.... T610 = Tova, jadi Tova kaya T610 banget, ya iya lah... masa ya iya deh...

oo0.. jadi Tova tu T610 ya..? he..he..jadi malu, maklum, dulu waktu beli T610 gak pernah tau nama panggilan sayangnya

New S500i Colour

Sony Ericsson S500i purple?

According to the official Sony Ericsson homesite the S500i will be only available in Spring Yellow and Mysterious Green, but if this photo is real looks like there will Purple version out also. Maybe this purple version will be limited edition, like the K800i silver was.

I think this looks real and the color is quite nice, even that I would much rather like to see a red version of S500i.

Sumber : [tautan dihapus]

Contrasted Copper S500i now official!

When Sony Ericsson announced the S500i slider handset they told that S500i will only be available in two colors Mysterious Green and Spring Yellow. Looks like they have changed their mind and quietly announced new color version of Sony Ericsson S500i, called Contrasted Copper. We have also seen purple version of S500i but it's not official... yet.

In my opinion it's nice to see new colors, even that I think the yellow and green ones are cooler. I would like to see red version of S500i. I think that would be cool!

Sumber : [tautan dihapus]

Pernah denger camera module EXMOR dari Sony?
Akhirnya... SE mewujudkan harapan hampir semua penggemarnya dengan menerapkan EXMOR CAMERA MODULE pada Cybe-shot flagshipnya untuk tahun ini : C905...!!!

Dari Mobile-Review :

Sony Ericsson C905 - examples of photos and a bit of camera module

The company Sony Ericsson has tried to use his photographic flagship of one of the best CMOS-chips, but eventually abandoned it, it went too expensive pleasure. The company decided to rely on our own forces, and in the commercial production of this model will be a module Exmor from Sony. This is not the first phone with the module have already been issued a number of models for the Japanese market, but permit them in the matrix was less true in a number of them applied glass optics and optical zoom attended.

Sumber : Mobile-Review

Dan... setelah C905 sebagai Cyber-shot flaship di tahun 2008 yang sangat menjanjikan kualitasnya.... ada apa di tahun depan?
Cyber-shot flagship berikutnya setelah C905 adalah :
- Next generation Exmor (kata Eldar di M-R)
- Upgraded optics (kata Eldar di M-R)
- Di atas 8 MP (rumornya adalah 10 MP)
- 3x Optical Zoom -> dengan teknologi "folded lens" seperti yang ada pada handphone2 Jepang (artinya lensa gak menonjol keluar body hape pada sat di-zoom)
- Ukuran layar yang lebih lebar --> 2.8 inch
- Resolusi layar yang lebih besar --> VGA
- HD Video Recording
- Form-factor --> Tetep slider...
- Audio -> Kayanya masih sama dengan C905
- Ukurannya --> Sama dengan C905 tapi lebih berat

Layak ditunggu? Hmmm... C905 aja belum ada, belum kebeli.... mimpi dulu aja kali ya?
Mudah2an pas dirilis nanti gak keburu bangkrut gw...

Ciao.

wah keren....

kalo gitu nunggu hape cyber-shot paling akhir yang paling canggih deh, kira-kira rilisnya kapan ya?

Remi --> penerus T610 --> nama resminya T700.

Kaga ada clamshell yang berdayaguna apa? Selain W980 nih.

Artikel yang bagus sekali dari USEB : Someone Needs A Wakeup Call

Someone needs a wakeup call…
Posted by Michell | August 8th, 2008

It would be impossible for me to do a comprehensive, technically detailed write-up of how Sony Ericsson turned the million Euro incomes to expenses, and I’m sure it’d be rather uninteresting for you as well. That’s why I’m not going to do that nor try to do it. I will, however, try to sum up what went wrong and how. As you’d expect, this rant will reflect nothing but my personal opinions and thoughts on Sony Ericsson’s past and current decisions, as well as what seems to be Sony Ericsson’s future plans. Also want you to know that I’m uncertain whether or not this piece is finished. I can’t make up my mind on whether I should add more to make it more clear, or leave it as it is, so apologies in advance if parts don’t make any sense to you.

The copy/paste-strategy

Sony Ericsson changed its product strategy a few years ago. The company saw huge advantages of making use of the same hardware and software platforms with only few minor changes. Initially, the strategy worked out very well - probably because it was still of limited use.
Sony Ericsson announced the rather amazing K750 back in very early March 2005. The K750 is one of Sony Ericsson’s most innovative phones ever, period. It was such an immense update from K700, and the camera - which was the most interesting feature about it - was built upon the camera of the S700, and greatly enhanced. I doubt it came as a surprise for K750 users when it was announced the best camera phone of the year. The K750 wasn’t one to miss, and sales surpassed all expectations.

At the same day the K750 was announced, Sony Ericsson also announced another very similar phone, which featured the same stunning camera features, while also bringing the Sony Walkman brand into the mobile phone market. The W800 was born.

This is where Sony Ericsson’s now heavily used segmentation has its roots, and it wasn’t long until another Sony Ericsson trend arose. About nine months after the announcement of the W800, Sony Ericsson announced the W810 - a slightly updated W800 with a few hardware upgrades, such as adding quad-band GSM and EDGE functionality rather than tri-band only, and a slightly updated user interface, not to mention the arguably nicer design. And that was about it… Even though not much had changed compared to W800, the W810 sold very well, and Sony Ericsson managed to keep up the hype about their products, for now at least.

A month after the announcement of W810, Sony Ericsson announced the M600. And just about a week after that, the W950 was announced. Both phones were built on the exact same platform with the exact same operating system, with only minor differences to each. The M600 featured a full keyboard, whilst the W950 featured a rather regular keypad. It was obvious that Sony Ericsson had just taken its product segmentation to the next level with the M600 being a business phone, and the W950 being a music phone, although they were 99 percent the same. Have a look at the more recent P1 and W960 smart phones - the story continued.

Later that month, the K800 was announced. This was the successor of K750, and to make it even more obvious that this phone was “a camera”, Sony Ericsson hooked up with its Japanese parent company and branded it the very first Cyber-shot phone. Back then, Sony Ericsson said that only the best digital cameras would wear the Cyber-shot brand, and at the same time promised that the quality of the photos would be beyond the usual. Do you think they’d still be proud to say that about the C902 and K850 today? Personally, I doubt it when it comes to these two in particular as they’re short on quality compared to other market offerings, but I wouldn’t doubt for a second, that they’ll be prouder than ever to say it about the C905.

So, the K800 brought along some hardware upgrades and an entirely new software platform. It took a whole year for Sony Ericsson to announce its newest Cyber-shot flagship, which - in most cases - was no different than the K800. Once again, Sony Ericsson had added the quad-band GSM and EDGE functionality, slightly updated the software, and changed the design to a more appealing one.

By now, Sony Ericsson was slowly starting to fall behind, and had now made it pretty clear to most that they weren’t going to change this “hardware/software swap” trend - and well, they didn’t. As far as I can tell, the portfolio included more than forty of these phones from about 2005 to now. These are:

C902, D750, G502, K310, K320, K530, K550, K630, K750, K770, K790, K800, K810, M600, P1, S302, S500, T250, T270, T280, T650, T700, V640, W300, W302, W550, W580, W600, W610, W660, W700, W710, W800, W810, W890, W902, W950, W960, Z530, Z555, Z710, Z750, Z770, and Z780.

I wouldn’t be surprised if I’ve missed some, or if some of you disagree with me, but fact is that the above mentioned phones are each very similar to at least one or more of the other mentioned phones.

Cutting down on the high-end products

Because of Sony Ericsson’s almost endless line of similar phones, many high-end consumers have left the company for others. Although it is not the only reason for Sony Ericsson’s decreasing phone ASP (average selling price), this has without doubt been one of them.

Sony Ericsson used to be a manufacturer delivering very high-end offerings with basically no comprises on features or size. Lately they haven’t been up for the challenge of keeping up with the game, and were late at incorporating newer, more advanced features into their phone portfolio. Here we’re talking about features such as GPS and WLAN. Sony Ericsson’s portfolio is still very limited when it comes to phones with these features, and while most of the new smart phones feature WLAN connectivity, none of them include a built-in GPS unit. If we’re going to take a look at the feature phones, it’s rather clear that only a few feature a built-in GPS unit, and only one - for now - does also feature built-in WLAN.

And when it comes to features, how many of Sony Ericsson’s latest phones would you say have brought anything new to the table? Not a whole lot of them, I guess, and the stuff that was brought to the table is nowhere near being as innovative as it had been just a few years ago. Take the recently announced T700 as an example - it brings absolutely nothing new to the market, and W890, which seems like the better and cheaper choice, is already on the market and has been for some time. The only thing new about the T700 is its design, and that’s what Sony Ericsson wants people to buy it for. In my opinion, that’s no way to run a company - to create products and hope that they’re bought based on their looks rather than functionality and features. Have a look on over at Motorola in USA, and you’ll know what I mean.

Will this change? Yes, and as a matter of fact it is currently changing, and started changing when Miles Flint gave his chair to the current President, Hideki Komiyama. Sure, it’s taken almost a year now, but I don’t think it’ll be that much longer now. Hideki has made it clear that the situation wouldn’t be much changed in Q3, but that they’re going all in on the fourth quarter of the year, and I must admit that they’ve got a strong line-up for the mass market, while still not forgetting all about the business segment.

Branding - just for the sake of it?

Sony Ericsson has currently got two Sony brands to go on segmented Sony Ericsson products; the Cyber-shot brand, and the Walkman brand. The use of the brands is one of the things Hideki Komiyama has to do something about.

At the moment, Sony Ericsson’s portfolio includes a total of nine Cyber-shot branded phones, from the low-end K550 to the high-end C905. Sony Ericsson’s portfolio also includes no less than 26 Walkman branded music phones, again from the low-end ones, such as W200 and W300, to the high-end ones, such as W902, W960 and W980.

Seeing there is such a great difference in these products varying from the very cheap end of the line-up to the more expensive ones, how is it that even the very low-end phones can wear the same brand of quality as the high-end ones? Well, it’s nothing but a marketing gig.

I am personally finding it very hard to believe that the W200 really “deserves” this Walkman quality brand. In my opinion, it was merely because the Walkman range didn’t include any really cheap offerings, so they just smashed on the Walkman brand, and went on hoping no one would notice. The same goes for the Cyber-shot range and many of the phones in it, especially the K550. They can’t seriously think that this phone is going to replace a digital compact camera. If so, they’re barking mad! Once again, this was just to make the range a bit more complete. What’s worse is that the K550’s Walkman copy, the W610, is actually a better camera phone than K550, because of the - in my opinion - horrific post-processing of the Cyber-shot camera software. Believe it or not, the difference is there, and it is evident.
The same thing goes for the Cyber-shot branded K770 and its generic sibling, the T650. Although the difference is less noticeable in this case, mainly because the camera module has been replaced for an excellent Samsung module, it should be clear to most that - up until now - the branding has been done just for the sake of it. By the way, the T650 remains one of Sony Ericsson’s best camera phones in terms of quality - even without the wonderful Cyber-shot brand.

Some will wonder why I’m writing “up until now”. This is mainly because Sony Ericsson recently announced the C905, that can actually replace a low/mid-end digital compact camera, and because most Walkman phones are actually decent music phones, although the majority are still victims of Sony Ericsson’s heavy segmentation, meaning the cameras are just about worthless in most cases.

Discouraging financial results

I don’t know about you, but I loved every single bit of the Q2 financial results, and I even laughed when I read the part about the huge profit drop. The results were indeed very discouraging, and I’m hopeful that they were discouraging to such a degree that it opened Sony Ericsson’s eyes.

The operating income turned negative. I’m most certain this means they’ve manufactured too many phones that simply didn’t sell. I blame a large part of this problem on the amount of similar phones, and Sony Ericsson’s excessive software modifications for each of its two Sony brands, especially when it’s far from up to the level it should be.

One thing I loved about the financial results is that Sony Ericsson claims that the market is proving challenging. I think someone needs a wakeup call, ASAP! It really can’t be that hard to understand that the market doesn’t want three different variants of each phone, where the only difference is the branding and price. In addition to that, it really can’t be that hard to understand that the expenses will triple when manufacturing and marketing three similar phones instead of just one.

Conclusion

So, is it really as bad as it sounds? Well, partially. So far I’ve only mentioned the bad stuff and how it went bad. Sony Ericsson has come up with some fabulous phones recently, including the C905, G700, G900 and X1. These represent the very best Sony Ericsson has to offer, and this golden league will soon welcome a few very much needed additions.

The fact that Sony Ericsson’s sales didn’t go down substantially also means that there are still many people out there that do want to buy Sony Ericsson products. Lately, Sony Ericsson’s strategy just hasn’t been any profitable, mainly because the number of similar phones has been growing a lot.

Another factor that goes to prove that Sony Ericsson knows about their problems is the fact that about 2,000 employees are to be sacked. How can this possibly be a good thing, you ask? Well, Sony Ericsson’s portfolio has been flooded by - let’s just call them copy/paste phones - and lots of them! It’s been reported that Sony Ericsson had expanded its portfolio by about fifteen mobile phones year on year, and I suspect the majority are copy/paste phones. For each phone a massive crew is needed of more than 100 employees. Yes, that’s for each phone, even if they’ve been through the photocopier! That means the majority of the 2,000 employees that are to be sacked could come from the development and marketing of copy/paste phones. Official spokespeople have even said that a great part of the cuts will be in Sweden, which adds up perfectly to the above mentioned theory.
But wait, what about the rest? Well, it’s not exactly unusual for a company with such an immense profit drop to lay off a number of employees, and I guess that’s also the reason in Sony Ericsson’s case.

I’ll leave you with that, and wrap up this rant. It’s not all bad, and things are (slowly) turning, although it’ll definitely take some time. If you’re willing to wait, you should do it. If not - well, you might want to reconsider, and keep in mind that it really isn’t as bad as it looks, although it might sound harsh and feel like the most stupid thing in the world to support Sony Ericsson at times.

Hiks.... Sakura nggak diaku sebagai produk SE