Lanjutan dari : Sony Ericsson Portfolio for 2009 - Part 1

Karena yang Part 1 halamannya udah kebanyakan, lebih baik dibikin Part 2 aja ya.

Kita mulai dari gambar di bawah ini yang sangat menarik :

Kalau dilihat dari gambar di atas, yang bisa gw simpulkan adalah sebagai berikut :

1. Mulai tahun 2010, OS proprietary akan dikurangi dan Open OS akan diperbanyak
2. Open OS yang akan digunakan ada 3 : Windows Mobile, Android dan Symbian Foundation
3. Mulai tahun 2010 semua(?) handphone SE akan berupa touchscreen

OOT : SE akan "bertahan hidup" hanya sampai tahun 2012? Hehehe... becanda ding!

Sony Ericsson.challenger
Evolving our core products into high-tier device segment through
Android, Windows Mobile, Symbian Foundation products

Sony Ericsson.frontier
A new converged mobile and consumer electronics market space
that offers competitive differentiation and new value

Sony Ericsson.local
Limited and highly focused range of high volume, entry 3G products for
selected key emerging markets

Sumber : esato

gw jg ksel kelamaan nggu.td gw ada uang bwt bli satio tp g tw kpn keluar.jd gw ambil dgn amat trpaksa N86 dan W995. Gw emg dah bth bgt n tkt kpake uangnya.

-- Posted from my Symbian Device

wowww.. mantabb amat bro.. beli high end phone sekaligus dua.. kena berapa jeti masing2 nya?

Yup, masalah keterlambatan emang sesuatu yang SE pusat musti perbaiki....

Kalo diliat dari segmennya, Satio itu bukan sebuah produk yang bakalan dibeli sama banyak orang. Jadi... kemungkinan fungsi utamanya ya buat nunjukin "superioritas" SE dalam ngebuat ponsel serba bisa (baik pada akhirnya berhasil ataupun gagal ya). Kalo berhasil ya bakalan jadi titik balik dari ketidakpercayaan user sekarang..

BTW, emang apa aja dari tiap merk yang berpotensi sebagai pesaing Satio ya ? Pixon12 ya yang terdekat releasenya ? Trus Nokia 12MP yang disebut2 di halaman sebelumnya ? Kalo dari LG (Louvre) kayaknya masih lama ya....

Gw jadi mikir gini, kinerja orang2 SE di Lund ato London tuh kayak gini:
1. Siang hari. Desainer kepikiran suatu ide. Dia bikin draft.
2. Sore hari. Desainer ngasih draft ke design manager-nya. Disetujui.
3. Besok pagi. Desain udah disetujui oleh bagian marketing strategy and planning.
4. Siangnya. Official image di-render.
5. Malemnya. Announcement. Barang blom ada.
6. Dua bulan kemudian. Proto pertama.
7. Enam bulan kemudian. Beta testing.
8. Seminggu kemudian. Produksi.
9. Tiga minggu kemudian. Shipping.

Jadi... jarak announcement sampe in stores kurang lebih 9 bulan. Lebay banget gak sih??

btw, Kiki itu nyasar segmen yg sama kayak 88xx yah? Sounds too dreamy.

Quote:
Dora said:
wowww.. mantabb amat bro.. beli high end phone sekaligus dua.. kena berapa jeti masing2 nya?

yg N86 dpt 4.845 yg W995 dgt 5.225. Yg mumpung ada dwitnya.kalo dah kpke susah.pas gw mw bli rd dcuekin n drmehin gto. Mungkn dsngkanya gw cm mw liat2 doank x y.mlah ngelandangin yg bli w302.lngsung ja gw ngmng mba mw bli n86 n w995 ada g.smpt bngong gto.

-- Posted from my Symbian Device

Quote:
what_ever said:
yg N86 dpt 4.845 yg W995 dgt 5.225

Oh my God... SE ngasih harga W995 mahal amat ya...!!!

Quote:
TheRealOne said:
Quote:
what_ever said:
yg N86 dpt 4.845 yg W995 dgt 5.225

Oh my God... SE ngasih harga W995 mahal amat ya...!!!

kok kagetnya telat

bukannya udah lama tahu harganya.. malah ini udh turun khan

Quote:
Dora said:
kok kagetnya telat

bukannya udah lama tahu harganya.. malah ini udh turun khan

Kaget karena ngebandingin sama harga N86 yang sama2 berkamera 8 MP tanpa Xenon, bahkan N86 kan pake OS Symbian segala...

plastik kan lbih murah dibanding metal....hihihihihi..

-- Posted from my SonyEricsson

jadi beda sekitar 400rban buat beli casingnya doank, wkwkwkwkwk.........

Quote:
what_ever said:
yg N86 dpt 4.845

Wah, udah turun harga ya ?

N86 dpannya pake kaca kok g smuanya full plastik,trus lissnya steel gto, kyk yg bwt bhan E71,bratnya aja mpe 150 gram kta gw sih lbh padet N86 mskpn g metal. klo g lsah w995 bratnya cm 113 gram

koq malah pada jadi OOT sih? @_@ ntar diomelin loh... (sorry oneliner)

Back to topic.

Tanggal 16 Juli :

(1) Pengumuman laporan hasil penjualan dan finansial selama kuartal kedua tahun 2009 (periode April - Juli 2009)
(2) [Mungkin] ada pengumuman produk baru.

Khusus pengumuman produk baru, silakan pilih :
(a) Bao saja
(b) Xperia X2, X3, X5 (Vulcan, Kiki, Rachael)

Pengennya sih jawabannya (b) tapi silakan kecewa kalau ternyata cuma (a)

Hore... ada 2 announcement hari ini...

Yang pertama :

Walkman™ phone experience reaches new audiences thanks to Sony Ericsson’s communications agencies

15 July 2009

The iconic Walkman™ phone sub-brand is now more accessible than ever before and to highlight this to consumers, four of Sony Ericsson’s communication agencies have developed a launch campaign, which starts today

London, UK – 15th July, 2009 – Sony Ericsson’s new W205 Walkman™ phone delivers a great music experience with its Walkman™ player, FM radio and TrackID™ music recognition. The W205 also enables users to easily share the handset and content with family and friends – its multiple phonebook feature lets up to four users create personalised contact lists that are kept separate, and the Bluetooth™ functionality offers image and video sharing.

Sony Ericsson challenged its agencies to create a consumer campaign which focuses on the idea that the W205 is “My First Walkman™ phone”, as it is an affordable mobile phone that is accessible to everyone, offering the quality expected from the Walkman™ brand.

McCann Erickson led the campaign, supported by Burson-Marsteller, iris and Mediaedge:cia, and they developed the theme ‘My personal music revolution’ to effectively show how everyone is able to enjoy the full Walkman™ experience and get the most from the handset’s music features.

Carolina Ortiz, Global marketing communications manager at Sony Ericsson, comments: “The W205 is for those who love portable music but have never had the Walkman™ phone experience. As the most affordable Walkman™ handset to date, more young people can now revolutionise their music experience by taking their music with them everywhere.”

To communicate the benefits of the W205, consumers will be reached through multiple media channels, including:

Print and billboard advertising
McCann Erickson developed a campaign to celebrate the W205 at an accessible price, with all the features consumers need to fully enjoy every moment. “Welcome to your own personal music revolution” was created to engage a youth target audience group and the advertisements have vibrant visuals of a multiplied person dancing and enjoying their music. The ads can be seen as single and double page spreads, as well as out-of-home advertising and some special format materials that emphasise the overall campaign concept.

Public Relations
Burson-Marsteller created a strategic global PR campaign with various consumer tactics and materials that all local markets could use to outreach to relevant media. Globally generated PR materials, including press releases, Q&As and toolkits, were developed, along with product factsheets, a social media news release and a product tutorial with the international Hed Kandi DJ, Sam Cannon.

Retail and Digital activation – Working with the ‘music revolution’ idea and strategy, iris created an immersive BTL in-store campaign that not only covers the core consumer journey but also builds on the revolution concept when it comes to activation. iris also developed a website allowing users to create their own music revolution. Visitors simply have to pick one of the rooms that are displayed on the website and play their music through a microphone on their computer. They will then either see the crowd in the room revolutionised, with enthusiastic cheering, or else throwing tomatoes at the screen, a direct effect of whether or not they like the sound of the music.

Media planning and buying – To initiate buzz and conversations around this new Sony Ericsson campaign, Mediaedge:cia’s strategic media outreach programme combines a mix of online, strategically placed outdoor and print advertising to drive consumers to make a purchase.

The new W205 Walkman™ phone

Love your music revolution with the following features:

* Enjoy your music with the high quality Walkman™ experience
* FM radio – catch up with the latest news and views
* TrackID™ – name that tune at a press of a button
* 1.3 megapixel camera – take great shots and share the fun instantly
* Video recording – capture your favourite moments on film
* Bluetooth™ – share your favourite songs, pictures and video clips, or connect to a wireless headset
* Multiple phonebook – keep your contacts in order and share your mobile phone with your family

The W205 Walkman™ phone supports GSM/GPRS/900/1800 and W205a supports GSM/GPRS 850/1900. W205 Walkman™ phone is available in the colour Ambient Black.

Yang kedua :

AT&T and Sony Ericsson Launch Two Phones That Give Consumers Instant Access to Their World

The Sony Ericsson C905a Cyber-shot(TM) camera phone offers the ultimate digital camera experience on a phone and W518a Walkman(TM) phone makes mobile social networking easier than ever.

DALLAS and Research Triangle Park, N.C., July 15 /PRNewswire-FirstCall/ -- AT&T* and Sony Ericsson deliver the ultimate photography and social networking experiences this summer with the introduction of two new devices, the Sony Ericsson C905a Cyber-shot(TM) and the W518a Walkman(TM). These mobile phones offer exciting features that encourage self-expression and allow users to share exciting moments in their lives.

Boasting an impressive 8.1 megapixel camera, the highest resolution ever in a phone from AT&T, and advanced features such as face detection, autofocus, xenon flash and GPS tagging, the C905a Cyber- shot(TM) camera phone helps photo enthusiasts simplify their lives by using one device to capture moments on the go while also taking advantage of the latest wireless services on the nation's fastest 3G network.

The W518a Walkman(TM) phone is the total package in personalized entertainment, revealing a new way to use Facebook(R), conversational messaging, highly interactive music features, and a 3.2 megapixel camera. Stay up to date on W518a news and events by becoming a fan of the W518a Facebook page at [tautan dihapus]

"Sony Ericsson has created two signature phones that enhance the quality of photography and social networking on a phone and take advantage of exciting AT&T services like AT&T Navigator and Video Share," said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets. "The C905a is the best camera available in a mobile phone today and the W518a's unique Facebook(R) user interface and Walkman music features will elevate how our customers express themselves."

"We have two new phones appealing to camera lovers and Facebook(R) users, delivering unique ways for consumers to express themselves," said Karen Morris, vice president of marketing, Sony Ericsson. "Featuring a broad range of capabilities packed into a slick, easy-to-use slider form factor, the C905a is a versatile choice, whether you're an avid photographer and early technology adopter, or a proud parent who always wants your digital camera by your side. The W518a is a compact, stylish phone for multitasking consumers who must stay connected to their friends. The addictive Facebook(R) application combined with great music and multimedia features place users at the forefront of social networking. We're excited to bring these phones to the U.S. market with AT&T."
(Baca selengkapnya di sini).

Sambil celingak-celinguk nyari handphone baru...

@tro, nampak stress sendiri.
udah jgn terlalu dipikirin. tar malah jadi sakit lagi.

Msh untung bukan BAO.. lol

-- Posted from my Mobile phone

hhahahha.. emang kacau dah...
ya sudahlah... cerai aja kalian ber2.... kyknya gak bisa satu jalan lagi...

Iya bro, santai aja, ada duit barang ready..sikat

pizzzz

Quote:
jus_ppc said:
Iya bro, santai aja, gak ada duit barang ready..sikat

pizzzz