Permisi lagi bapak-bapak Moderator...
Di waktu2 lalu kan kadang2 ada berita2 umum tentang Sony Ericsson, misalnya tentang hasil penjualan, penunjukkan brand ambassador, dan lain-lain, yang masing2 dibikin thread tersendiri.

Gw usulin bikin thread khusus aja ya... biar semua berita/informasi umum tersebut dikumpulin jadi satu.

Thanks.

Sebagai pembuka...

J.D. Power and Associates Ranks Sony Ericsson Highest Mobile Handset Provider for Second Consecutive Time

For the second consecutive time, Sony Ericsson ranked highest in U.S. overall customer satisfaction performance among wireless mobile phone brands in the 2008 J.D. Power and Associates U.S. Wireless Mobile Phone Evaluation Study(SM). Sony Ericsson was previously ranked highest in the same study during periods of 2006 and 2007.

"Achieving the top ranking for performance and quality of our mobile handsets from consumers is an honor and demonstrates our commitment to bring a broad range of world class handsets that both simplify and enrich the wireless communication experience of our U.S. consumers," said Najmi Jarwala, president of Sony Ericsson North America. "Just as this study measures the 'satisfaction experience of handsets,' Sony Ericsson's long-standing goal is to set the standard for product and application innovation, and to create mobile handsets that lead in design, quality and ease of use. Already, 2008 is proving to be a milestone year for Sony Ericsson in the U.S. with the largest portfolio of handsets fitting a wide range of consumer lifestyles."

In this 2008 Vol. 1 Mobile Phone Study, Sony Ericsson ranked highest among mobile phone brands with a score of 740, significantly higher than industry average. Sony Ericsson received significantly higher than industry average scores in all factors, which included physical design, operation, features and battery function.

The study measured customers' satisfaction with wireless handsets based on five key product performance factors, including physical design, operation, features, handset durability and battery function.

Sony Ericsson entered the wireless handset market in 2001 as a joint venture between Sony and Ericsson. Since its inception, the company has released a number of Sony sub-branded handsets, including the Walkman(TM) and Cyber-shot(TM) brands in 2005 and 2006, respectively. In February 2008, Sony Ericsson launched XPERIA(TM), the first sub-brand born within Sony Ericsson.

For more information about Sony Ericsson or its products, visit [tautan dihapus]

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit [tautan dihapus]. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

With Highest In Overall Customer Satisfaction Performance, Sony Ericsson Continues Leadership with Superior Design and Product Innovation.

Sumber : JUSTAMP

Djunadi Satrio is head of SE (marketing kali yah ???)

ambil sisi + bro TRO
mungkin SE mo buat yg serupa spt bb (anggap aja the best one is bold)
hehe.........

jadi bos nya SE make dulu
trus ntar kekurangannya, ditambal di SE
hehe.........

@WE
Gw gak punya fesbuk, tapi gw tau kalo Djunadi Satrio itu salah satuorang yg jabatannya tinggi di SE Indonesia.

Ponsel berbahasa Sunda dan Jawa

JAKARTA, SELASA — Tak tanggung-tanggung, Sony Ericsson langsung mengisi dua seri ponselnya dengan fitur Bahasa Jawa dan Sunda untuk memanjakan penggunanya. Dua seri ponsel tersebut adalah seri W302 dan S302 yang sudah diluncurkan sejak akhir tahun 2008 lalu, tetapi kini di-upgrade dengan fitur bahasa ini.

Menurut Djunadi Satrio, Head of Marketing Sony Ericsson Indonesia, tim Sony Ericsson memerlukan waktu satu tahun untuk mempersiapkan fitur bahasa Jawa dan Sunda sebelum akhirnya diluncurkan melalui kedua ponsel ini. Tak semua istilah diterjemahkan ke dalam bahasa daerah ini, selain tak ada padanannya, beberapa istilah yang sudah familiar, seperti bluetooth dan download dipertahankan dengan bahasa aslinya.

Untuk mempersiapkan bahasa yang benar dalam ponsel ini, seperti dikutip Warta Kota, Sony Ericsson menggandeng ahli bahasa dari UGM dan UI. Pihak Sony Ericsson mengklaim sebagai produsen ponsel pertama yang memperlengkapi ponsel-ponselnya dengan bahasa Sunda dan Jawa. Untuk ke depannya, setelah kuartal kedua 2009 ponsel-ponsel keluaran Sony Ericsson akan dilengkapi pula dengan kedua bahasa ini.

Ponsel W302 Walkman® memiliki spesifikasi kamera 2 MP, radio FM, TrackID™, dan Memory Stick Micro (M2) 512 MB dibanderol dengan harga Rp 1.500.000. Sementara untuk ponsel S302 Snapshot mengunggulkan kamera 2 MP yang dilengkapi dengan memori internal 20 MB dan dukungan memori eksternal Memory Stick Micro™ (M2™), Photo Light dan Photo Fix dipasarkan dengan harga Rp 1.400.000.

Sumber: Kompas

Quote:
TheRealOne said:
Yah.... kalo cuma sekedar elu, gw, atau WhiteEye, atau Hananta, chen, jakontil, whoever, tiba-tiba pake BB sih gak masalah...
The problem is: Djunadi Satrio???

masalahnya, beliau belom ngeh sama Facebook Panel for XPERIA.

Mungkin ga ada yang mau nagajarin cara makenya di kantor..
Atau dia sendiri udah bosen sama produknya sendiri yah..

SE sekarang udah "berani" masuk ke pasar Korea... gak tanggung-tanggung, produk yang dipasarkan di sana langsung yang paling tinggi speknya saat ini : Xperia X1.

Sony Ericsson launches its business in Korea with the unveiling of the Xperia™ X1

13 March 2009

Global mobile handset maker, Sony Ericsson launches its premium touch phone Xperia™ X1 in partnership with leading national operator, SK Telecom. The mobile Web communication and multimedia entertainment phone comes with customisable panel interface catering to the Korean market, and aims to provide local consumers with a premium smart-phone experience.

March 10, 2009 (Seoul) – Global mobile handset maker, Sony Ericsson today announced the launch of its business in Korea. It will cooperate with SK Telecom, its partner to launch the premium touch, arch-slider phone Xperia™ X1 which lets users choose from a dynamic range of activities at anytime and anywhere.

The innovative and unique, premium touch phone Xperia™ X1 is the world’s first arc-slider multimedia phone, and meets the demand for personalised mobile web communication and multimedia entertainment with style.

The Xperia™ X1 brings you the all-in-one solution in a single user-friendly yet stylish device that fits nicely in your pocket; whether you want to reply your work emails while watching the latest action movie on the train or check in with your friends on their plans for the weekend while reading through a PowerPoint document for a presentation.

The stylish multimedia Xperia™ X1 which runs on Windows Mobile® 6.1 brings personalisation to a new level. By allowing you to access information and applications the way you like through a customisable easy-to-use graphical panel interface, you will be able to tailor-make how you want information to be presented or even choose which items you want easy access to!

“Our vision for the Xperia™ X1 is to deliver a seamless blend of mobile web communication and multimedia entertainment in a distinctive stylish design,” said Hirokazu Ishizuka, Corporate Vice President and Head of Asia Pacific Region of Sony Ericsson Mobile Communications. “Customised panel interface on the Xperia™ X1 means that our customers will be able to live their lives to the fullest by enjoying the premium experience of energised communications in their own way.”

Encased in a full stainless steel body, the stylish handset sports a roomy 3-inch clear WVGA display to bring your content to life from enjoying your favourite movie in cinematic-like DVD quality on the 3 inch WVGA screen to working efficiently with Microsoft® Windows Mobile® platform on-the-move. For quick typing, the Xperia™ X1 slides open to present the world’s first arc-slider design, revealing a wide pitch full QWERTY keypad.

Entering the Korean market

To launch the Xperia™ X1 with Windows Mobile® and a WIPI Platform, Sony Ericsson Korea cooperated with SK Telecom, the distributor of the product, to customize the X1 in consideration of the local Korean customers. The result was the development of three new panels - “My smart panel,” “DAUM panel” and “My PC panel” and the localization of the “SPB panel” in Korean for the local user’s convenience. The sales of the Xperia™ X1 will start within March.

“My smart panel” is a wireless Internet service for smart phones developed by SKT, which provides users easy access to online services including mail, messenger and internet browsing. “DAUM panel” is a customized service by Sony Ericsson which gives users instant access to services found on the DAUM portal, such as mail, web search and T-story whilst “My PC panel” allows users to experience ubiquitous and individualized media services by connecting the mobile to the content and software of a PC through WiBro. In addition, the “SPB panel” is a great panel which gives quick finger-friendly access to everything you need in a second.

Specific to the Korean market, additional components and accessories including a battery with charger, a 4G micro SD card installed with the movie Spiderman 3 will accompany every purchase of the Xperia™ X1. The first 1,000 customers will get their names engraved on their X1 and a luxurious leather phone case for free, making it truly personalized.

“We are very excited to establish Sony Ericsson’s presence in Korea and firmly believe that we have the right product to offer to Korean consumers,” said Hirokazu Ishizuka, Corporate Vice President and Head of the Asia Pacific region. “Working closely with our strategic partner, SK Telecom, we will build the Sony Ericsson brand awareness and increase our mindshare within the marketplace.”

“Xperia™ X1 is truly a personalized phone which offers smart-phone users an innovative yet premium mobile multimedia experience,” said Youn-hee Han, Head of Sony Ericsson Korea. “Worldwide, it is the first time that the Xperia™ X1 has been customized with four panels to suit a local market needs, and it is a clear indication of Sony Ericsson’s commitment to the market.”

"As the strategic partner for Xperia™ X1, we are honoured to support the launch of Sony Ericsson in Korea, and to mark this milestone in the local telecommunications industry. With its full touch, unique customizable panel interface, we believe Xperia™ X1 will prove to be popular with sophisticated Korean mobile phone users,” said Joon Dong Bae, Executive Vice President of SK Telecom.

Additionally, over 60 SK Network and Sony Korea service centres and contact centre(Call Center:1588-4170) have been set up to support the after-sales service for Xperia™ X1.

Users can download the X1 Korean video manual and various panels for free on the X1 website: wwww.xperia.co.kr.

Sony Ericsson XperiaTM X1 – At a Glance

Design

* Sliding qwerty keypad
* Xperia™ panels
* Optical joystick navigation
* Navigation key

Connectivity

* Quad-Band EDGE 850/900/1800/1900 MHz
* Tri-Band HSPA 900/1700/1900/2100 MHz
* Data Transfer (HSDPA 7.2 Mbps & HSUPA 2Mbps)
* S-GPS & A-GPS
* Bluetooth™ technology
* Modem
* USB support
* WLAN

Windows Mobile® Operating System 6.1

* Microsoft® Outlook Mobile: email, contacts, calendar, tasks
* Microsoft® Office Mobile: Word, Excel, PowerPoint
* Synchronization
* Internet Explorer® Mobile
* Windows Media™ Player Mobile
* Windows Live™
* Exchange ActiveSync®
* Utility Applications: file explorer, calculator, pictures & video, notes

Camera

* Auto focus
* 3.2 megapixel camera
* Photo light
* Video recording (MPEG-4 real time over 30 frames compression format)

Multimedia

* Video streaming (3GPP Play)
* Video viewing (H.264/AAC Codec)
* USB 2.0 mass storage device support
* Bluetooth™ stereo (A2DP)
* Standard 3.5mm Stereo Audio Output
* Windows Media Player Mobile
* Java VM(MIDP 2.0/CLDC 1.1)
* 3D games
* MP3 Music tones
* FM radio

Internet

* Internet Explorer® Mobile
* Opera 9.5 browser
* Web Surfing Browser
* RSS feeds

Communication and Messaging

* Audio calling
* Video calling (H.263)
* SMS / MMS (GSM 7it/KSC5601)
* Email (POP/IMAP/Push-mail)
* Predictive text input
* Speakerphone
* Vibrating alert
* Flight mode

Organiser

* Editing and reading Office document
* Reading Adobe Acrobat Reader®
* Alarm clock
* Calculator
* Calendar
* Handwriting recognition
* Notes
* Phone book
* Tasks

Facts and Figures

* Size: 110 x 53 x 16.7 mm
* Weight: 158 grams

* Available colours
* Solid Black
* Steel Silver

* Main screen: 65,536 colour TFT
* Resolution: 800 X 480 pixels (WVGA)
* Size: 3 inches

Memory

* Internal Memory
* Phone memory: up to 256 MB / Flash rom: 256MB / Rom 256 MB
* External Memory
* microSD™ memory card support (4GB microSD card bundled)

@TRO
Bro, ada bedanya ga sm X1 yg di Indo?

Quote:
Blu3m4n said:
@TRO
Bro, ada bedanya ga sm X1 yg di Indo?

Beberapa item yang ditebelin di bawah ini kayanya yang membedakan antara versi Korea dan non-Korea.

To launch the Xperia™ X1 with Windows Mobile® and a WIPI Platform, Sony Ericsson Korea cooperated with SK Telecom, the distributor of the product, to customize the X1 in consideration of the local Korean customers. The result was the development of three new panels - “My smart panel,” “DAUM panel” and “My PC panel” and the localization of the “SPB panel” in Korean for the local user’s convenience. The sales of the Xperia™ X1 will start within March.

“My smart panel” is a wireless Internet service for smart phones developed by SKT, which provides users easy access to online services including mail, messenger and internet browsing. “DAUM panel” is a customized service by Sony Ericsson which gives users instant access to services found on the DAUM portal, such as mail, web search and T-story whilst “My PC panel” allows users to experience ubiquitous and individualized media services by connecting the mobile to the content and software of a PC through WiBro. In addition, the “SPB panel” is a great panel which gives quick finger-friendly access to everything you need in a second.

Specific to the Korean market, additional components and accessories including a battery with charger, a 4G micro SD card installed with the movie Spiderman 3 will accompany every purchase of the Xperia™ X1. The first 1,000 customers will get their names engraved on their X1 and a luxurious leather phone case for free, making it truly personalized.

* S-GPS & A-GPS

Beberapa berita baru dan agak baru dari Press Release.

Spam and Phishing

13 March 2009

Sony Ericsson Mobile Communications is aware that a series of unsolicited emails have been sent to members of the general public from an email address that appears to bear the name 'Sony Ericsson' and which tells that the recipient has won a sum of money in a competition and requests that certain personal data be confirmed. These unsolicited communications are not from Sony Ericsson Mobile Communications and are believed to be attempts to obtain personal data for fraudulent purposes. Sony Ericsson Mobile Communications wishes to take this opportunity to apologise to members of the general public for any inconvenience or confusion caused by these fraudulent emails. If you receive a similar unsolicited email please do not reply to it, but forward it to questions.gb@[tautan dihapus]

Sony Ericsson Announces New Appointment

11 March 2009

London, UK - Sony Ericsson today announces that Mats Lindoff, Sony Ericsson Chief Technology Officer (CTO), has decided to leave the company effective 31st March to pursue new career opportunities.

Commented on today's announcement Mats Lindoff said, "After six inspiring years I have decided to pursue other opportunities outside Sony Ericsson. To be a member of the team who has built up Sony Ericsson has been a great privilege. The course of evolution and change in our industry has been extraordinary, thanks to the very creative, innovative and passionate people I have met at Sony Ericsson. I leave the company with many fond memories and wish the company well in the future."

Effective 1st April Ronald 'Ron' Louks, currently Head of Technology, Americas, and Deputy CTO, Sony Ericsson, will assume the role of CTO.

Sony Ericsson is a top, global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

dari [tautan dihapus].. gw harap cuma rumor... kayaknya berita ini udah pernah berhembus juga yaa

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Kamis, 19/03/2009 16:15 WIB

Sony Ericsson Siap Cerai?

Fino Yurio Kristo - detikinet

Sony Ericson (ist)

Jakarta - Nama Sony Ericsson cukup ternama di kancah bisnis ponsel dunia. Namun bisa jadi, nama tersebut bakal tinggal kenangan bila kabar yang menyebutkan Ericsson ingin cerai dari Sony ini benar.

Dikutip detikINET dari InformationWeek, Kamis (19/3/2009), Ericsson dilaporkan ingin berpisah dari Sony menurut berita yang dipblikasikan oleh media Jerman, Manager-Magazin.

Alasan yang dikemukakan adalah, Ericsson mungkin ingin berfokus pada bisnis infrastruktur telekomunikasi saja seiring terpaan krisis ekonomi yang berimbas cukup besar pada industri ponsel.

Sony Ericsson memang masih masuk lima besar pabrikan ponsel terbesar dunia. Namun persaingan kian hari kian ketat. Di pasar ponsel high end misalnya, keberadaan Apple, Research in Motion dan Nokia melemahkan posisi Sony Ericsson.

Jika benar Ericsson meninggalkan Sony Ericsson, pihak Sony dilaporkan tertarik memiliki seluruh saham yang ada. Saat ini, Ericsson dan Sony berbagi kepemilikan atas Sony Ericsson.

Juru bicara Ericsson menolak dimintai tanggapan mengenai rumor ini. Namun CEO Ericsson Carl-Henric Scanberg sebelumnya pernah menyatakan mereka masih berkomitmen untuk melanjutkan kerja sama dengan Sony. ( fyk / faw )

xixiix... sorry ternyata berita seputar diatas dah diposted sama boss tro di thread SE portfolio...

repost ngga papa yakk

Sony Ericsson Mobile Communications menyatakan penjualan kuartal pertama

dan laba sebelum pajak akan melanjutkan pelemahanya terkait permintaan konsumen yang melemah

seiring dengan mengosongkan persediaan di jalur distribusi dan ritel sebanyak 14 juta telepon

dengan harga rata-rata 120 euros. (MarketWatch/fz)

[tautan dihapus]

W995 ada kabarnya ngak ..???? kira2 launchingnya di indonesia kpn ..??

thx

Ada berita buruk dan berita kurang baik. Mau yang mana dulu?
Berita kurang baiknya adalah adanya artikel di bawah ini yang merupakan berita buruk.

Sony Ericsson warned over high return levels of its handsets

Manufacturer faced with disgruntled operators and retailers

Sony Ericsson phones are continuing to boomerang, with as many as four out of 10 handsets being returned by customers.

The C905 and C902 are the current handsets affected, and follow similar returns levels of the W910 and K850 in 2008.

Mobile previously reported returns at 30%, but retailers and operators have said the number is higher.

Most alarmingly for Sony Ericsson, retailers and operators have said they are taking a more rigorous stance on product ranges this year, and will not be afraid to turn down flagship handsets if there are doubts on quality.

A company spokesman said the C905 is the best selling contract handset, adding: ‘Some of the early stock that came in had problems, and it is this that has been in the market. With the new stock, the number [of returns] will drop fairly dramatically.

berita baiknya apa bro TRO?????????/

g da berita baik nya klo itu mah

kn bro TRO bilang ada nya cuma berita kurang baik n berita buruk doank :lol:

berita kurang baik nya itu y ada nya berita buruk td :nyahaha: bro TRO bisa aja ny :lol:

Quote:
arai31 said:
berita baiknya apa bro TRO?????????/

Gak ada berita baik kan?
Seperti gw bilang di atas :

Quote:
TheRealOne said:
Ada berita buruk dan berita kurang baik. Mau yang mana dulu?
Berita kurang baiknya adalah adanya artikel di bawah ini yang merupakan berita buruk.

Quote:
Dave_Gazebo said:
g da berita baik nya klo itu mah

kn bro TRO bilang ada nya cuma berita kurang baik n berita buruk doank :lol:

berita kurang baik nya itu y ada nya berita buruk td :nyahaha: bro TRO bisa aja ny :lol:

Tul bro.... hehehe...

Oya, 17 April besok adalah jadwal pengumuman laporan hasil penjualan kuartal pertama tahun 2009.
Berita baik atau berita buruk?
Diprediksi bahwa SE akan melanjutkan masa2 suram seperti periode2 sebelumnya, yaitu masih rugi....

Rugi yang terus berlanjut...

Sony Ericsson reports first quarter results

17 April 2009

Q1 highlights:

* Income before taxes was a loss of Euro 358 million (excl. restructuring charges)
* Cost saving program progressing as planned and additional savings of Euro 400 million announced
* Launch of ‘Entertainment Unlimited’ consumer proposition and new generation of products well received by operator partners

The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the first quarter ended March 31, 2009 is as follows:

Number of units shipped (million)
Q1 2008 22.3
Q4 2008 24.2
Q1 2009 14.5

Sales (Euro m.)
Q1 2008 2,702
Q4 2008 2,914
Q1 2009 1,736

Gross margin (%)
Q1 2008 29%
Q4 2008 15%
Q1 2009 8%

Operating income (Euro m.)
Q1 2008 184
Q4 2008 -262
Q1 2009 -369

Operating margin (%)
Q1 2008 7%
Q4 2008 -9%
Q1 2009 -21%

Restructuring charges (Euro m.)
Q1 2008 -
Q4 2008 129
Q1 2009 12

Operating income excl. restructuring
charges (Euro m.)
Q1 2008 -
Q4 2008 -133
Q1 2009 -357

Operating margin excl. restructuring charges (%)
Q1 2008 -
Q4 2008 -5%
Q1 2009 -21%

Income before taxes (IBT) (Euro m.)
Q1 2008 193
Q4 2008 -261
Q1 2009 -370

IBT excl. restructuring charges (Euro m.)
Q1 2008 -
Q4 2008 -133
Q1 2009 -358

Net income (Euro m.)
Q1 2008 133
Q4 2008 -187
Q1 2009 -293

Average selling price (Euro)
Q1 2008 121
Q4 2008 121
Q1 2009 120

Units shipped in the quarter were 14.5 million, a decrease of 35% compared to the same period of last year and in line with our March 20, 2009 interim announcement of approximately 14 million units. Sales for the quarter were Euro 1,736 million, a decrease of 36% from a year ago. Sales decreased primarily as a result of continued weak consumer confidence and de-stocking in the retail and distribution channels.

Gross margin declined both year-on-year and sequentially, reflecting a change in the product mix, material write-offs, and exchange rate volatility.

Income before taxes for the quarter excluding restructuring charges was a loss of Euro 358 million, within the range announced on March 20, 2009 (loss of Euro 340 - 390 million).

“As expected, the first quarter of this year has been extremely challenging for Sony Ericsson due to continued weak global demand. We are aligning our business to the new market reality with the aim of bringing the company back to profitability as quickly as possible,” said Dick Komiyama, President, Sony Ericsson. “The management intends to pursue an additional cost saving program targeting a further annual operating expense reduction of Euro 400 million, to be completed by mid-2010.”

The company’s initial cost saving program targeting annual operating expense reductions of Euro 300 million by the end of the first half of 2009, including a workforce reduction of 2,000 headcount, has now been completed. A total of Euro 187 million restructuring charges have been recorded compared to the initial estimated costs of Euro 300 million.

In January 2009 an additional cost saving program was initiated to target annual operating expense reductions of Euro 180 million by the end of 2009. The cost of this program will be covered by the initial Euro 300 million restructuring costs announced in July 2008.

The additional cost saving program announced today will include a further reduction in the global workforce of approximately 2,000 people. It is estimated that new restructuring charges of Euro 200 million will be needed to complete this program.

As of March 31, 2009, Sony Ericsson retained a strong net cash position of Euro 1.1 billion.

Market share in the first quarter decreased and is now estimated to be around 6%, down two percentage points sequentially.

Sony Ericsson forecasts that the global handset market for 2009 will contract at least 10% from around 1,190 million units in 2008.

At Mobile World Congress in February 2009, Sony Ericsson announced a new consumer proposition, called ‘Entertainment Unlimited’ (EU), to build on Sony Ericsson’s leadership in music, imaging, gaming, content services, and applications to deliver unlimited opportunities for consumers. The company also announced the first Entertainment Unlimited phone with the concept name ‘Idou’ to be launched in the second half of 2009. The next EU announcement will take place on 28 May.

jadi gak sabar nunggu 28 mei...

omong2...sampe masuk Kompas hari ini nih sonyericsson mengenai penurunan keuntungan ini..hihihi

Sony Ericsson to seek $135.5 million or more

TOKYO (Reuters) - Japanese electronics maker Sony Corp said on Tuesday its loss-making mobile phone joint venture with Sweden's Ericsson (ERICb.ST) will likely seek at least 100 million euros ($135.5 million) in funds by March.

The comment by a Sony spokeswoman comes after Sony Chief Financial Officer Nobuyuki Oneda said last week that the venture would need to raise funds in some way, whether it be through bank loans or via an injection from the parent companies.

Sony Ericsson said last month it planned to cut one in five jobs this year to help it return to profit after sluggish demand resulted in a hefty first-quarter loss.

Details of the fund raising will be jointly decided by the two parent companies, Sony spokeswoman Mami Imada said.

Shares in Sony were up 3.5 percent at 2,505 yen, outperforming the Tokyo stock market's electrical machinery index .IELEC.T, which gained 2.3 percent.

[tautan dihapus]