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Di waktu2 lalu kan kadang2 ada berita2 umum tentang Sony Ericsson, misalnya tentang hasil penjualan, penunjukkan brand ambassador, dan lain-lain, yang masing2 dibikin thread tersendiri.

Gw usulin bikin thread khusus aja ya... biar semua berita/informasi umum tersebut dikumpulin jadi satu.

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J.D. Power and Associates Ranks Sony Ericsson Highest Mobile Handset Provider for Second Consecutive Time

For the second consecutive time, Sony Ericsson ranked highest in U.S. overall customer satisfaction performance among wireless mobile phone brands in the 2008 J.D. Power and Associates U.S. Wireless Mobile Phone Evaluation Study(SM). Sony Ericsson was previously ranked highest in the same study during periods of 2006 and 2007.

"Achieving the top ranking for performance and quality of our mobile handsets from consumers is an honor and demonstrates our commitment to bring a broad range of world class handsets that both simplify and enrich the wireless communication experience of our U.S. consumers," said Najmi Jarwala, president of Sony Ericsson North America. "Just as this study measures the 'satisfaction experience of handsets,' Sony Ericsson's long-standing goal is to set the standard for product and application innovation, and to create mobile handsets that lead in design, quality and ease of use. Already, 2008 is proving to be a milestone year for Sony Ericsson in the U.S. with the largest portfolio of handsets fitting a wide range of consumer lifestyles."

In this 2008 Vol. 1 Mobile Phone Study, Sony Ericsson ranked highest among mobile phone brands with a score of 740, significantly higher than industry average. Sony Ericsson received significantly higher than industry average scores in all factors, which included physical design, operation, features and battery function.

The study measured customers' satisfaction with wireless handsets based on five key product performance factors, including physical design, operation, features, handset durability and battery function.

Sony Ericsson entered the wireless handset market in 2001 as a joint venture between Sony and Ericsson. Since its inception, the company has released a number of Sony sub-branded handsets, including the Walkman(TM) and Cyber-shot(TM) brands in 2005 and 2006, respectively. In February 2008, Sony Ericsson launched XPERIA(TM), the first sub-brand born within Sony Ericsson.

For more information about Sony Ericsson or its products, visit [tautan dihapus]

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit [tautan dihapus]. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

With Highest In Overall Customer Satisfaction Performance, Sony Ericsson Continues Leadership with Superior Design and Product Innovation.

Sumber : JUSTAMP

Apa yg seperti ini boleh masuk bro?

Berita lawas juni tahun lalu
Sumber: Studio HP
Krusell menempatkan Sony Ericsson K790i, K800i dan K810i pada posisi pertama urutan ponsel best seller

Dari Sony Ericsson Press Release :

Sony Ericsson’s New Technology, Project Capuchin, Bridges Java™ ME and Adobe® Flash Lite™

30 April 2008

Enables fast and clean user interface development for both graphical designers and code developers

Stockholm, Sweden – April 30, 2008 – Sony Ericsson Mobile Communication today announced plans to release a new technology that, for the first time, bridges the Abobe® Flash Lite™ and Java ME™ development platforms. The new technology and tools, referred to as Project Capuchin, make it possible to combine the richness of Flash Lite and Java ME technologies allowing developers to utilize the best attributes of both software stacks to create content-rich mobile applications. Sony Ericsson has plans to make the technology available during the second half of 2008 and will demonstrate Project Capuchin enabled applications at the JavaOne Developer Event in San Francisco, May 6 – 9, booth 718 in the Pavilion.

“Sony Ericsson is excited to introduce our new bridging technology to the global developer community as it further strengthens our relationship with this community and underscores our ongoing commitment to support an open, healthy and thriving mobile ecosystem,” said Rikko Sakaguchi, SVP and Head of Portfolio and Proposition at Sony Ericsson. “We are dedicated to exploring opportunities that enable us to provide innovative and energized user experiences. To achieve this, we work with world class partners and technologies, on both platform and product development.”

Project Capuchin will provide developers with an intuitive tool to create applications with a cleaner user interface (UI) without sacrificing the strong, feature rich and widely deployed Java ME infrastructure, including secure, well-developed content distribution. Project Capuchin’s bridging software will empower two distinct developer communities to leverage their respective expertises to create the next generation of highly engaging and immersive mobile content.

“Adobe is pleased to support Sony Ericsson’s Project Capuchin. Using Adobe Flash technology as one part of this new bridging technology will ensure further innovation for mobile users when Flash developers gain access to the Java applications’ functionality and intelligence allowing them to create applications with the ultimate user experience,” said Gary Kovacs, general manager and vice president for Mobile and Devices at Adobe. “It is encouraging to see Sony Ericsson’s intention in making the technology available to the wider community.”

Project Capuchin will allow pure Flash Lite content to be encapsulated in Java ME applications with the help of Sony Ericsson Developer World tools, making content created by Adobe Flash technology appear as Java ME applications.

More advanced capabilities will allow Flash Lite technology to handle an entire presentation layer and make it possible to create Java ME applications where some or all UI components are defined in Flash.

Dari Sony Ericsson Press Release :
Sony Ericsson serves up game, set and match with Maria Sharapova Design Collection

19 June 2008

London , UK – 19 June 2008 – Days before ‘The Championships’ at Wimbledon, Maria Sharapova served up an ace on the catwalk with the unveiling of the Sony Ericsson Maria Sharapova Design Collection.

Starting the tennis season with a dash of glamour and style, the collection was unveiled by Sony Ericsson and one of the world’s most famous tennis players, Maria Sharapova, to a select audience of international lifestyle journalists flown into London for the special occasion.

Maria Sharapova is Sony Ericsson’s first global brand ambassador. The four year agreement was sealed in January 2008 and the Maria Sharapova Design Collection is the first design collaboration campaign to be announced.

“Working on this collection was an opportunity that I could not turn down,” said Maria Sharapova at the unveiling. “Sony Ericsson helped me create a collection of mobile phone accessories that I know people will use. And I wanted to add my touch to each item. People want style, fashion and glamour, and with this collection I know that they’ll have it.

I am looking forward to using the collection with my Sony Ericsson T303 which is equally as stylish and great to listen to music on when I exercise and when I like to relax after a match.”

Some of London’s up and coming faces on the catwalk modelled the season’s fashion look by young urban designers to compliment the Maria Sharapova Design Collection. Louise Roe, stylist and fashion expert, hosted the show and presented the Sony Ericsson mobile phone accessories to leading lifestyle media writers from around the world. The Maria Sharapova Design Collection consists of the IDC-31 Courtside Case, the compact IDC-32 Exercise Case, the IDC-33 Party Bag and the IDC-34 Travel Wallet. The Design Collection is inspired by Maria Sharapova’s own global lifestyle, and the latest fashion trends.

Speaking at the fashion show, Sony Ericsson Designer Lykke Tarsbol said: “It was a pleasure working with Maria on the design of this collection. We wanted to create a collection that represented her life on and off the court. We worked closely to ensure that every item was designed with her and for her.”

As a leading personality not just on the tennis court, but also in the world of style and fashion, Maria Sharapova brought to the project a wealth of fashion knowledge and glamour, by working closely with Sony Ericsson’s design team to create an aspirational collection of accessories.

The Maria Sharapova Design Collection will be available in all markets in Q3.

Notes to editor:

B-roll and photography will be available from 11pm GMT on 19th June from the following sites:

FTP address – [tautan dihapus]
User - sony
Password – Ericsson

The Newsmarket – [tautan dihapus]

Sony Ericsson’s World View is picture perfect

17 June 2008

17th June 2008, London – UK: Sony Ericsson’s World View – one of the biggest mobile camera phone competitions in the world launches today.

Following the amazing success of World View 2007, which received more than 70,000 entries from every corner of the world, World View is back for its third and biggest year yet. This unique online competition gives everyone the opportunity to share their camera phone photography with a global audience. With an exciting, interactive website and unbelievable new prizes, Sony Ericsson World View - the ultimate camera phone photography competition, is set to be more popular than ever.

2007’s World View winner, Wang Feng from China comments on the image that won him the prestigious title: “I took the image after my car fell into a ditch and got covered in mud. As I was trying to get the car out, the fly landed on the windscreen and I thought it was the perfect picture. I would not have captured it if I had not had my camera phone with me.”

Wang Feng, China. World View 2007 winning image

World View 2008 harnesses the global power of the internet, and has launched a stunning new website [tautan dihapus] The online portal offers more than just the option to enter the competition, it gives people the opportunity to join a truly global community, expand their online social network, share images with people around the world, pick up hints and tips from top photography professionals and even discover the latest Sony Ericsson must-have mobile camera phones.

Visitors to the site can look through the lens of mobile phone photographers all over the world thanks to a new flash photo gallery, which offers participants the option to include a mini biography and photo description of themselves. Get an insight into photographers’ lives, the story behind their image and see their own ‘world view’.

World View 2008 also introduces a phenomenal new prize open to everyone who enters. The People’s Choice prize puts the power in the hands of the public. Awarded to the person who receives the most votes from the public around the world, it is a trip of a lifetime worth £5,000/€6,250. The Experts’ Choice winner, chosen by Sony Ericsson’s panel of elite photography judges, will receive a once-in-a-lifetime trip worth £10,000/€12,500.

World View would not be complete without expert judges boasting a huge amount of experience and awards. This year sees the introduction of world renowned Liu Heung Shing to the respected panel of World View judges: Sony Ericsson Senior Designer from the Creative Design Centre, Martin Wezowski; Reuters UK & Ireland Chief of Photography, David Viggers; and leading global photographer Tony Briggs, a former London Photographer of the Year.

Reuters UK & Ireland Chief of Photography, David Viggers comments: “I am honored to have been asked to judge the Sony Ericsson World View competition for the third year running. This is a truly global competition that welcomes some of the world’s best photography from both amateur and skilled photographers.

Judging by the quality of images submitted in previous year’s World View competitions, I have no doubt that this year’s competition will again introduce some of the world’s most exciting camera phone images.”

With new prizes and a new website for the competition, only one addition remains for Sony Ericsson World View – new contestants. Uploading photos and competing for the prizes couldn’t be easier, visit the website to find out how and join one of the world’s biggest mobile phone photography competitions.

Little Dreams by Karen Grace Maranon, Philippines

To visit World View log onto [tautan dihapus]

Notes to Editor:

For further information, such as details on the entry mechanic, full list of terms and conditions, judges’ biographies, please contact:

Communique PR (BM) – Chloe Backner
Tel: + 44 (0) 20 7300 6210
Email: [email disembunyikan]

Sony Ericsson - Lisa Canning
Tel: +44 208 762 6064
Email: lisa.canning@[tautan dihapus]

Summary of rules:

Photo entries
• Participants can enter from any country in the world
• Each registered participant cannot be entered twice
• The same photo can not be entered into more than one category
• Terms and Conditions state that photos must be taken with a mobile camera phone
• Photos taken with any mobile camera phone can be entered into the competition

Full terms and conditions are available on request.

Mobile leaders to unify the Symbian software platform and set the future of mobile free

June 24, 2008

Foundation to be established to provide royalty-free open platform and accelerate innovation

London, UK - Nokia, Sony Ericsson, Motorola and NTT DOCOMO announced today their intent to unite Symbian OS(TM), S60, UIQ and MOAP(S) to create one open mobile software platform. Together with AT&T, LG Electronics, Samsung Electronics, STMicroelectronics, Texas Instruments and Vodafone they plan to establish the Symbian Foundation to extend the appeal of this unified software platform. Membership of this non-profit Foundation will be open to all organizations. This initiative is supported by current shareholders and management of Symbian Limited, who have been actively involved in its development. Plans for the Foundation have already received wide support from other industry leaders.

To enable the Foundation, Nokia today announced plans to acquire the remaining shares of Symbian Limited that Nokia does not already own and then contribute the Symbian and S60 software to the Foundation. Sony Ericsson and Motorola today announced their intention to contribute technology from UIQ and DOCOMO has also indicated its willingness to contribute its MOAP(S) assets. From these contributions, the Foundation will provide a unified platform with common UI framework. A full platform will be available for all Foundation members under a royalty-free license, from the Foundation's first day of operations.

Contributions from Foundation members through open collaboration will be integrated to further enhance the platform. The Foundation will make selected components available as open source at launch. It will then work to establish the most complete mobile software offering available in open source. This will be made available over the next two years and is intended to be released under Eclipse Public License (EPL) 1.0.

The Foundation's platform will build on the leading open mobile software platform, with more than 200 million phones, across 235 models, already shipped by multiple vendors and tens of thousands of third-party applications already available for Symbian OS-based devices.

"Ten years ago, Symbian was established by far sighted players to offer an advanced open operating system and software skills to the whole mobile industry", said Nigel Clifford, CEO of Symbian. "Our vision is to become the most widely used software platform on the planet and indeed today Symbian OS leads its market by any measure. Today's announcement is a bold new step to achieve that vision by embracing a complete and proven platform, offered in an open way, designed to stimulate innovation which is at the heart of everything we do."

"Establishing the Foundation is one of the biggest contributions to an open community ever made," said Olli-Pekka Kallasvuo, CEO of Nokia. "Nokia is a strong supporter of open platforms and technologies as they give the freedom to build, maintain and evolve applications and services across device segments and offer by far the largest ecosystem, enabling rapid innovation. Today's announcement is a major milestone in our devices software strategy."

"The complete, consistent platform that the Foundation plans to provide will allow manufacturers to focus on their unique differentiation at a device level" said Dick Komiyama, President of Sony Ericsson. "Sony Ericsson believes that the unified Symbian Foundation platform will greatly simplify the world for handset manufacturers, operators and developers, enabling greater innovation in services and applications to the benefit of consumers everywhere."

"Motorola has long been a leader and advocate of open software for mobile platforms. We're excited to be joining Nokia, Sony Ericsson, NTT DOCOMO and others in leading this open source effort to form the new Symbian Foundation and unite the Symbian ecosystem," said Alain Mutricy, Senior Vice President, Platforms & Technology Office, Motorola Mobile Devices. "Also, Motorola, together with Sony Ericsson, will be contributing UIQ technology to the Foundation and will work with UIQ as they are refocusing as an important supplier in the new Symbian ecosystem. This will be a great addition, as the Foundation will be able to leverage UIQ's unique experience, which includes expertise in touch technology."

"DOCOMO welcomes this development and we look forward to moving our Symbian based devices and service onto the Foundation platform. We are also willing to contribute our MOAP(S) assets to the Foundation. This is a very positive step in further increasing the adoption of the Symbian software and creating an even more open, consistent and complete platform. The Foundation software will enable us to enjoy the benefits of a global platform in bringing new, leading-edge services to the Japanese market. It will increase efficiency and help us provide our wide customer base with the most advanced mobile experiences." said Toshio Miki, Associate Senior Vice President, Managing Director of Communication Device Development Department of NTT DOCOMO.

"Mobile phones have turned into sophisticated multimedia computers and smart phones continue to grow in popularity," said Kris Rinne, Senior Vice President of Architecture and Planning at AT&T. "The Symbian Foundation will reduce fragmentation in the industry and holds the promise of incorporating leading technology and the most mature software into a unified platform for the entire industry. This will create an environment that will encourage and enable developers to build compelling applications that will positively affect our customers' lives and support AT&T in offering its differentiated services to consumers."

"Joining the Symbian Foundation is an ideal opportunity for LG to broaden our commitment to providing our customers with the best possible mobile experience" said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. "We believe that open mobile platforms will contribute to advance the mobile industry. At LG we will play a leading role in creating a better mobile environment, working with the Symbian Foundation to provide our customers with smart new features based on this open platform."

"Samsung Electronics is committed to Symbian as one of the future platforms for our mobile devices and believes that establishing the Foundation is a visionary move in positioning the platform as a proven open platform for future development. We are delighted to be playing a significant role in that future by joining the Foundation board. We have already used Symbian and S60 software successfully to deliver appealing devices and see these steps making the platform even more attractive for bringing the latest technologies and services to the market" said Dr. Do Hun Kwon, VP & Managing Director, Samsung Electronics Research Institute.

"ST sees strong consumer demand, across all segments, for a richer multimedia experience," said Monica de Virgiliis, General Manager of the Wireless Multimedia Division, STMicroelectronics. "This new foundation synchronizes and harmonizes the mainstream software approach to address this need and makes the software widely available. We anticipate this will fuel the growth of multimedia-capable devices and we are excited about being able to leverage our long-standing leadership in consumer digital multimedia to satisfy more and more consumers."

"TI has long supported open platforms, and we are excited about the formation of the Symbian Foundation. We believe the new structure will remove barriers to innovation in the mobile industry by providing a common platform on which exciting next-generation applications and services can be built," said Greg Delagi, senior vice president of TI's Wireless Business Unit. "Manufacturers can get a head-start on development with TI's proven OMAP-based Symbian S60 software development platform. Combined with the Foundation's open collaboration model, this will allow more developers to harness the performance and multimedia capabilities of the OMAP family to accelerate improvements in the mobile user experience."

"Vodafone believes this is a significant step in driving mobile innovation for the Internet as well as creating a richer mobile experience for our customers" said Jens Schulte-Bockum, Vodafone's Global Director of Terminals. "We have been challenging the industry to reduce complexity and focus on fewer operating systems. This step will help to drive even faster innovation, as well as enable operators to accelerate time-to-market for compelling and varied new services."

Foundation members share the vision that the Foundation will unify the software platform, supercharge innovation and accelerate the availability of new services and compelling experiences for consumers and business users around the world. The combined platform is already one of the most advanced and widely used mobile platforms, making it highly attractive for all ecosystem partners, including developers, mobile operators, content and service providers and device manufacturers.

The Foundation is expected to start operating during the first half of 2009, subject to the closing of the acquisition of Symbian Ltd by Nokia.

Note to Editors:

A press conference will be webcast live from London today at 11:00 UK time and will be available for replay later. Please visit [tautan dihapus] to see the webcast.

Further information about Symbian Foundation is available at [tautan dihapus]

Media Enquiries:

AT&T Inc
Mark Siegel
Tel. +1 404 236 6312
Email: mark.siegel@[tautan dihapus]

LG Electronics, Inc.
Soodong Kim
Tel. +82 2 3777 6695
Email: sudongk@[tautan dihapus]

Motorola, Inc.
Jennifer Erickson
Tel. +1 847 435 5320
Email: jennifer.erickson@[tautan dihapus]

Nokia
Communications
Tel. +358 7180 34900
Email: press.services@[tautan dihapus]

NTT DOCOMO
Shuichiro Ichikoshi or Masaki Okamura
International PR
Public Relations Department
Tel. +81 3 5156 1366

Samsung Electronics Co,, Ltd.
Sophia Kim
Tel. +82 31 301 2026
Email: sophia.kim@[tautan dihapus]

Sony Ericsson
Merran Wrigley
Global Communications & PR
Tel. +44 20 8762 5862
Email: press.global@[tautan dihapus]

STMicroelectronics
Maria Grazia Prestini
Senior Director, Corporate Media and Public Relations
Tel. + 41 22 929 6945
Email: mariagrazia.prestini@[tautan dihapus]

Symbian
Karen Hamblen or Katie Buckett
Media Relations
Tel. +44 20 7154 1707
Email: press@[tautan dihapus]

Texas Instruments
Tracy Wright
Wireless Media Relations
Tel. +1 214-567-4595
Email: t-wright@[tautan dihapus]

Vodafone
Group Media Relations
Tel. +44 (0) 1635 664444
Email: groupmediarelations@[tautan dihapus]

About AT&T
AT&T Inc (NYSE:T( is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and [tautan dihapus] organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding TV offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list. Additional information about AT&T Inc and the products and services provided by AT&T subsidiaries and affiliates is available at [tautan dihapus]

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communication Company (LG) is a leading producer of mobile handsets. LG creates handsets that provide optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. With advanced wireless solutions, LG is rapidly expanding its presence and market share globally. For more information, please visit [tautan dihapus]

About Motorola
Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit [tautan dihapus]

About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.

About NTT DOCOMO
NTT DOCOMO is the world's leading mobile communications company. DOCOMO serves over 53 million customers, including 44 million people subscribing to FOMATM, launched as the world's first 3G mobile service based on W-CDMA in 2001. DOCOMO also offers a wide variety of leading-edge mobile multimedia services, including i-mode(TM), the world's most popular mobile e-mail/Internet service, used by 48 million people. With the addition of credit-card and other e-wallet functions, DOCOMO mobile phones have become highly versatile tools for daily life. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit [tautan dihapus]
i-mode and FOMA are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and other countries. NTT DOCOMO's FOMA service is only available to subscribers in Japan.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit [tautan dihapus]

About Sony Ericsson
Having sold over 100 million phones in 2007, Sony Ericsson is currently one of the five largest mobile phone manufacturers in the world. An important industry player operating in over 80 countries, our phones, accessories and PC cards are synonymous with innovation and style. With R&D sites in Europe, Japan, China, India and North America, diversity is one of the core strengths of the company. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit [tautan dihapus]

About STMicroelectronics
STMicroelectronics is a global leader in developing and delivering semiconductor solutions across the spectrum of microelectronics applications. An unrivalled combination of silicon and system expertise, manufacturing strength, Intellectual Property (IP) portfolio and strategic partners positions the Company at the forefront of System-on-Chip (SoC) technology and its products play a key role in enabling today's convergence markets. The Company's shares are traded on the New York Stock Exchange, on Euronext Paris and on the Milan Stock Exchange. In 2007, the Company's net revenues were $10 billion. Further information on ST can be found at [tautan dihapus]

About Symbian
Symbian is a software licensing company that develops and licenses Symbian OS, the market-leading open operating system for mobile phones. Symbian licenses Symbian OS to the world's leading handset manufacturers and has built close co-operative business relationships with leading companies across the mobile industry. During Q1 2008, 18.5 million Symbian mobile phones were sold worldwide to over 250 major network operators, bringing the total number of units shipped up to 31 March 2008 to 206 million. Symbian has its headquarters in London, United Kingdom, with offices in the United States, United Kingdom, Asia (India, P.R. China, and Korea) and Japan. For more information, please visit [tautan dihapus]

About Texas Instruments
Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 25 countries. For more information, go to [tautan dihapus]

About Vodafone
Vodafone is the world's leading international mobile communications group with over 260 million proportionate customers as of 31st March 2008. Vodafone currently has equity interests in 25 countries across five continents and a further 42 partner networks worldwide. For more information, please visit [tautan dihapus]

Symbian and all Symbian based trademarks and logos are trademarks of Symbian Software Limited. The operation of the proposed Symbian Foundation remains subject to regulatory approvals. Until such approvals are obtained, and the Symbian Foundation has become fully operational, Symbian Software Limited retains exclusive responsibility for all licensing and marketing activities related to Symbian OS.

Further statements of support for the Symbian Foundation

"This new initiative brings together the rare combination of a proven software operating system and an open source model, creating a unique platform to drive innovation in the mobile handset," said Scott Bibaud, Senior Vice President & General Manager, Mobile Platforms Group, Broadcom. "Broadcom's participation in the Symbian Foundation is consistent with our goals of enabling differentiated software solutions while providing a time-to-market advantage with our advanced mobile platform products."

"Digia is excited about this initative, as we have been part of the ecosystem for many years investing in skills and expertise in these technologies", said Mr. Juha Varelius, President and CEO of Digia. "We believe that the Foundation will mean increased business opportunities for us, as more OEMs are attracted to develop products for the platform and can benefit from our world class services in the creation of smartphones."

"This unified platform will streamline our game development process and allow us to focus more on content creation than on deployment," said Barry Cottle, EA Mobile senior vice president and general manager. "This announcement encourages the proliferation of smartphones, which in turn will allow us to concentrate on what we do best, creating richer, more engaging and dynamic g…

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Dari Sony Ericsson Press Room :

Sony Ericsson reports second quarter results

18 July 2008

Q2 Highlights:

* Break even results amid challenging market conditions and increased competition
* Announcement of Open Mobile Software platform and Symbian Foundation
* R&D investment continues
* Alignment of operations to help restore profitable growth

London, UK - The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the second quarter ended June 30, 2008 is as follows:

Units shipped in the quarter were 24.4 million, in line with our June 27, 2008 interim announcement of 24 million units. Sales for the quarter were Euro 2,820 million, a decrease of 9% compared to the second quarter of 2007 due to unfavourable exchange rate fluctuation, continued slowing market growth in mid- to high-end phones and increased competition. Gross margin also decreased compared with a year ago reflecting a less favourable product mix, with particular impact in Europe, and increased price competition in general. Income before taxes for the quarter decreased compared to the second quarter of 2007 for the same reasons, as well as due to higher R&D investments as a percentage of sales.

Average selling price (ASP) for Sony Ericsson decreased both sequentially and year-on-year due to the impact of a greater proportion of lower priced phones in the product portfolio, as well as increased price competition in the market for mid- to high-end phones. Market share for the second quarter is estimated to be around 8%.

During the second quarter Sony Ericsson announced seven new phones, including its first 8 Megapixel Cyber-shot™ model, the C905. In addition the company started shipping 12 new phones, including a number of mid- to high-end Cyber-shot™ and Walkman™ models toward the end of the quarter.

“We are aligning our operations and resources worldwide to meet an increasingly competitive business environment and to help restore our capability for profitable growth. The measures we are taking are aimed at becoming a faster, more agile and more cost efficient organisation that can continue to create innovative products that excite consumers,” said Dick Komiyama, President, Sony Ericsson. “Our target is to achieve a reduction in operating expenses of Euro 300 million annually, with the full effect expected to appear within a year. We estimate that our restructuring charges will be of the same magnitude as our reduction in operating expenses, and we will incur such charges as our measures are implemented.”

Sony Ericsson joined leading phone manufacturers, operators and vendors in announcing its support for the establishment of the Symbian Foundation, an initiative that will enable all members of the foundation to use the Symbian operating software platform, royalty-free. The Symbian Foundation is planned to be operational by the end of 2008.

Sony Ericsson forecasts that the global handset market for 2008 will grow at a rate of around 10% from more than 1.1 billion units in 2007, with continued decline in industry ASP. The majority of this growth is expected to be in emerging markets where lower priced phones dominate.

Challenging market conditions are expected to prevail for Sony Ericsson for at least the rest of 2008, and in particular for the third quarter.

Cyber-shot™ and WALKMAN™ are trademarks of Sony Corporation.

EDITOR’S NOTES:

Financial statements and additional information:

Financial statements:

Consolidated income statement (2)
Consolidated income statement – isolated quarters
Consolidated balance sheet
Consolidated statement of cash flows (2)
Consolidated statement of cash flows – isolated quarters

Additional information:

Net sales by market area by quarter

Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

CONTACTS:

Investors / Analysts
Ericsson Investor Relations
Gary Pinkham (Stockholm) +46 8 719 0858
Susanne Andersson (Stockholm) + 46 8 719 4631

Sony Investor Relations
Shinji Tomita (London) +44 20 7444 9713
Tatsuyuki Sonoda (Tokyo) +81 3 6748 2180

Press / Media
Sony Ericsson Global Communications and PR
Aldo Liguori (London) +44 20 8762 5860
Merran Wrigley (London) +44 20 8762 5862

This press release contains forward-looking statements that involve inherent risks and uncertainties. We have identified certain important factors that may cause actual results to differ materially from those contained in such forward-looking statements. For a detailed description of risk factors see Sony's and Ericsson's filings with the US Securities and Exchange Commission, particularly each company's latest published Annual Report on Form 20-F.

Sony Ericsson to cut 2,000 jobs as sales slump

Cell phone maker Sony Ericsson on Friday outlined plans to cut 2,000 jobs across the globe amid falling profits.

The company, which employs 750 people in Research Triangle Park, didn't immediately say where it plans to cut the jobs. The layoffs at Sony Ericsson are part of a plan to save 300 million euros annually, CEO Dick Komiyama said in a statement.

A company representative wasn't immediately available for comment.

The announcement of the cuts came the same day Sony Ericsson said second quarter profits were essentially wiped out by waning demand for the company's high-end products. Net income was 6 million euros ($9.5 million) in the quarter, down from 220 million euros a year earlier.

Sales also slipped, to 2.82 billion euros ($4.46 billion), from 3.11 billion euros a year earlier.

The company blamed its woes on waning demand for high-end phones. Sony Ericsson is a market leader at that end of the market, with its brands including Cyber-shot picture phones and Walkman music phones.

But the company has been slow to move into the low end of the market. That's caused it to cede market share even as the average selling price for one of its phones has dropped. The average selling price of a Sony Ericsson phone was 116 euros in the second quarter, down from 125 euros a year earlier.

The company warned in June that slowing sales and product delays would cause it to break even in the quarter. On Friday, it said that "challenging market conditions are expected to prevail for Sony Ericsson for at least the rest of 2008, and in particular for the third quarter."

Sony Ericsson is a joint venture of Japan's Sony (NYSE: SNE) and Sweden's Ericsson (Nasdaq: ERIC).

Dari Sony Ericsson Press Release :

Consortium Established to Develop and Promote Close Proximity Wireless Technology “TransferJet”

17 July 2008

Tokyo, July 17, 2008 - Sony Corporation, Canon Inc., Eastman Kodak Company, Hitachi Ltd., Victor Company of Japan, KDDI Corporation, Kenwood Corporation, Matsushita Electric Industrial Co., Ltd. (Panasonic), Nikon Corporation, Olympus Imaging Corporation, Pioneer Corporation, Samsung Electronics Co., Ltd., Seiko Epson Corporation, Sony Ericsson Mobile Communications, Toshiba Corporation today announced an agreement to form a consortium to develop specifications for interconnecting products using “TransferJet” a new interoperable wireless transfer technology that enables rapid transfer of high resolution video, music and images. The “TransferJet Consortium” ([tautan dihapus] plans to promote a wide range of products and services incorporating TransferJet technology with the aim of accelerating its adoption throughout the consumer electronics industry.

TransferJet wireless technology enables a high speed data transmission rate of 560Mbps, while eliminating the need for complex setup and operation. Directly touching two compliant electronic products together allows files to be transferred automatically, without the need for an access point. For example, touching a TV with a digital camera enables photos to be instantaneously displayed on the TV screen. Alternatively, downloaded music content can be easily enjoyed by touching a mobile phone to a portable audio player. TransferJet can be used as a universal interface across all consumer electronics devices.

The “TransferJet Consortium” will develop specifications and guidelines ensuring interoperability between products incorporating the technology, establish licensing schemes and administer the use of the TransferJet logo. The Consortium will also promote the advantages across industries and to consumers. Through these initiatives, the Consortium will aim to create and expand the market for TransferJet products.

”TransferJet Consortium” Members (as of July 17 2008)

Sony Corporation (”TransferJet Consortium” Administration)
Canon Inc.
Eastman Kodak Company
Hitachi Ltd.,
Victor Company of Japan
KDDI Corporation
Kenwood Corporation
Matsushita Electric Industrial Co., Ltd. (Panasonic)
Nikon Corporation
Olympus Imaging Corporation
Pioneer Corporation
Samsung Electronics Co., Ltd.
Seiko Epson Corporation
Sony Ericsson Mobile Communications
Toshiba Corporation

Contacts for “TransferJet Consortium”
URL: [tautan dihapus]

iya.. kasian sony.. gimana, tu... makanya kalo produksi hp yg murah2 aja...hahahhaha

Wah, Sony...
Makanya... Fokus ke meningkatkan penjualan PS3 dong! Haha. Tambah exclusive games-nya...

Bravia Phones Coming to India!

Sony Ericsson to leverage on parent brand
Arijit Banerjee and Neha Jain
Saturday, August 09, 2008 (New Delhi)

Facing tough competition in India, Sony Ericsson, the handset arm of Sony, is now dialing its parent company Sony to leverage the brand recall of its brands like Walkman, Cybershot and Bravia to take on its rivals.

With just about 13 per cent market share in mobile handsets in India the company is way below the 62.5 per cent market share enjoyed by Nokia, the market leader.

So Arun Sethi, President, Sony Ericsson India, is tapping the brands owned by its parent Sony to ring in better brand recall for its handsets.

It has already launched Walkman and Cybershot brands in the mobile segment and now it is the turn of Bravia Sony's popular TV brand.

"In Japan if you see we have already integrated the brand Bravia in the handset business and with the time we will do that in India too," said Sethi.

Sony Ericsson expects India to contribute almost 25 per cent of the global handset business over the next two years.

To do that Sony is ramping up its manufacturing facility in India to churn out almost 10 million handsets a year, most of which will be low cost, in line with the rural thrust of many mobile operators.

"We are aware of people's need to be connected. The people is rural India will be using our AM phones so we know that there are special needs there and we know how to fulfill," added Sethi.

Sony Ericsson is also getting ready to ride the 3G boom using its experience in Japan to pip Nokia to the top post in 3G handset business.

==========================================================

Moga2 nanti giliran untuk Indonesia datang juga...

Dari Mobile Today :

Sony Ericsson is the latest to open new music store

Sony Ericsson is poised to launch its own music store in the coming months, but it won’t take the confrontational approach with operators adopted by Nokia.

Sony Ericsson has spent a large part of this year coveting music labels and operators for the service, which will launch under its PlayNow brand.

The company will soon announce a range of phones that the new PlayNow service will be available on, and has been striking revenue share deals with operators.

Sony Ericsson’s marketing director, David Hilton, told Mobile: ‘We’ve approached and had discussions with all the operators, and a number of those talks are still ongoing. It’s a good commercial opportunity.’

The manufacturer has been keen to point out to operators that there is little money in sales of music tracks, and has been emphasising the bigger margins operators stand to gain from selling data bundles.

The news from Sony Ericsson comes as O2 and Vodafone both announced their own music stores this week. O2 announced a tie-up with Sony BMG for its new service, while Vodafone has launched ‘Vodafone Music’, which will be available alongside the Omnifone MusicStation platform.

O2’s offer, MyPlay, is unlikely to be as compelling because it only offers tracks from one record label. The store is already live and full music tracks cost 99p, videos are £1.50 and tones cost £3.50.

Meanwhile, the Vodafone Music service allows customers to buy and download songs per track or album. It differs from Vodafone’s other service, MusicStation, which is effectively a rental service. Singles and albums from Vodafone Music cost an average of 99p and £7.99 respectively and customers can browse the store free of charge. The service is live now.

In addition, Sony Ericsson’s rival, LG, was expected to launch the MusicStation Max service on its handsets this summer, but the launch has suffered a setback. Nokia is also expected to unveil its unlimited free music store, Comes With Music, before Christmas this year.

Sony Ericsson Expands U.S. Carrier Channels with T-Mobile Partnership, Unveils New Handset

21 August 2008

TM506 is First Sony Ericsson Handset to Support T-Mobile's AWS Spectrum

Research Triangle Park, N.C. – August 21, 2008 – Sony Ericsson today announced the expansion of its carrier channels in the U.S. to include wireless leader T-Mobile USA, starting with the launch of the TM506 in early September. Sony Ericsson will now reach more than 31 million wireless subscribers through this partnership. The TM506, Sony Ericsson’s first handset supporting T-Mobile’s AWS spectrum (1700/2100), is a compact and stylish clamshell phone that delivers an exceptional Web experience in an eye-catching design.

"The TM506 not only signifies Sony Ericsson's expanding U.S. portfolio of handsets, but more importantly, that we have forged a strong and promising relationship with T-Mobile,” said Najmi Jarwala, president of Sony Ericsson North America. "With the launch of the TM506 with T-Mobile, Sony Ericsson is positioned to offer more choice of mobile handsets for a broader range of U.S. consumer segments at a variety of price points."

"T-Mobile continues its 3G network deployment across the country, and we're pleased to leverage Sony Ericsson's 3G handset experience to help deliver the benefits of our next-generation network to our customers," said Cole Brodman, chief technology and innovation officer, T-Mobile USA. "The Sony Ericsson TM506 is a compelling, feature-rich phone with a vibrant display that our customers will enjoy using to connect with the important people in their lives."

TM506 – Stay Connected in Style
* Style and elegance
* Compact power
* Connect without limits

Style and elegance
With an all around eye catching design, the TM506 was created for on-the-go consumers who want to express personal style with a feature-rich handset fully loaded for a multimedia experience. Users can reflect their personal fashion sense, choosing between Chrome with Amber or Emerald highlights with a sleek ebony gloss.

Compact power
The TM506 proves that good things come in small packages. Its compact design fits into any pocket, purse or briefcase for consumers on the move. An outer display allows users to glance at the caller ID without having to open the phone, and the compact handset is packed with 3G download speeds for faster access (in select markets) to media and content viewing anytime, anywhere. Users can store their favorite tracks and share music with their friends using the removable Memory Stick Micro™ (M2™). Plus, it's easy to keep up with the latest news and weather information with customizable Web feeds.

Connect without limits
Users can capture and share special moments as photos or video clips with a 2.0 megapixel camera with My Album, slide show and video blogging capability. Stereo Bluetooth® connectivity allows hands-free wireless calls and with Bluetooth® stereo headphones, users can hear their favorite music the way it was meant to be heard.

A built-in GPS navigation feature in the TM506 along with the Telenav® application from T-Mobile allows users to always know their location. T-Mobile consumers have numerous messaging and communication options such as sending pictures, videos, IM notes and email from their TM506 to their faves from the homescreen with T-Mobile myFaves®.

The TM506 will be available in early September at select T-Mobile retail stores and online at [tautan dihapus]

TM506 Phone At-A-Glance
* Weight: 3.4 ounces, including battery (approx.)
* Size: 3.7 x 1.9 x 0.69 inches (approx.)
* Talk Time: Up to 9.5 hours GSM; up to 3.5 hours UMTS (approx.)
* Standby Time: Up to 250 hours GSM, up to 250 hours UMTS (approx.)
* 2.0 Megapixel Camera
* Media Center
* aGPS Built-in
* TeleNav® Navigator
* RSS Feeds
* MyFaves-enabled
* Audio Postcard
* Quicksend
* Mobile Backup (T-Mobile Address Book)
* Bluetooth® 2.0 / A2DP / Stereo streaming
* Tri-Band GSM (850/1800/1900)
* Dual-Band UMTS (1700/2100 & 2100)
* GSM/GRPS/EDGE/UMTS/HSDPA

Chrome with Amber

Emerald

Dari JUSTAMP :

PlayNow Arena Will Start on August 25, 2008

Starting Online music store PlayNow Arena from Sony Ericsson will be held August 25 in the Nordic countries. Initially, the service will offer 1 million music tracks without DRM-protection from such labels as Sony BMG, Warner Music and EMI. Later the number of songs planned to increase to 5 million. Also in PlayNow Arena will be available games, ringtones, applications and printing of content for mobile phones. By year end, the service will be launched in other European countries, and in 2009 - and all over the world. The cost of one track in PlayNow Arena will be 0.99 euros.

Sony Ericsson Presents...New Music, Games and Graphics Service

Brand new revolutionary service from Sony Ericsson. You can download music, games and mobile graphics all with ease from PlayNow™ Arena.

"The PlayNow™ arena is an open environment that offers something for everyone. We see PlayNow™ Uncut as the edgy version, whilst the PlayNow™ music section is more a case of familiarity, giving consumers something they know and are already comfortable with. Consumer experience is our absolute priority and we will continue to develop PlayNow™ arena as a service that appeals to all consumer segments and lifestyle trends," said Martin Blomkvist, Head of Content Acquisition & Management at Sony Ericsson.

It is currently open in Finland, Denmark, Sweden and Norway and will be going live in further territories during 2008.

Click Here for PlayNow Arena Video from JUSTAMP

Sony Ericsson Exec sees tough market into 2009

* Head of sales sees rough market conditions into next year
* Says firm not discussing additional savings measures
* Says company needs to focus on its strength in high-end and won't aim for low-end entry segment for market share

By Adam Cox

COPENHAGEN, Sept 24 (Reuters) - Mobile phone maker Sony Ericsson expects the challenging market conditions that have savaged its books to extend into next year, its head of sales said.
Global sales chief Anders Runevad told Reuters in an interview late on Tuesday that the firm would need to focus on its core high-end segment and play to its strengths before trying to launch a fresh attempt at regaining market share.
The remarks about tough business conditions -- coming as international financial markets are reeling -- go beyond what Sony Ericsson said in its second-quarter report. At that time, it predicted a challenging market at least through this year.
Owned by Ericsson and Sony Corp, the world's No. 5 handset maker posted a 2 million euro operating loss in the second quarter and announced plans to cut 2,000 jobs and save 300 million euros in costs.
"I think that the market will continue to be challenging going into 2009. I think it's prudent to plan for a continued challenged market," Runevad said.
Asked whether any additional savings measures were being discussed, Runevad said, "No."
Falling demand for high-end phones, the result of protracted economic anxiety, have led to an abrupt downturn for the firm. Sony Ericsson had to issue profit warnings for both the first and second quarters.
Runevad acknowledged that the past couple weeks of havoc in financial markets was not a welcome development, although he was cautious about talking about the specific effect.
"The situation has not improved since Q2, that's for sure," he said. Asked if the backdrop had grown worse, he only repeated that it had not improved.
BACK TO BASICS
The executive said that when Sony Ericsson gave its outlook in the second quarter report, it of course did not expect the banking crisis that has pummelled global markets and is threatening to unhinge the world economy.
"But realistically, for that to ripple through to the consumer behaviour probably takes a little bit of time. I mean it's not instant."
He said Sony Ericsson could not think this was just a short-term dip and that next year "everything will be rosy again."
In the first quarter, Sony Ericsson dropped to fifth place in volumes shipped, ceding the fourth spot to South Korea's LG Electronics. Finland's Nokia is the clear market leader.
Asked how long it might be before Sony Ericsson made a bid to rise back up the market share rankings, Runevad said now was a time to be prudent, see what was happening in the market and focus on Sony Ericsson's core strengths.
"We have to take a little bit of a step back, to go back to those basics again, and that means, for example, we will not ... go drastically into lower-end entry just to get the volume."
That marks a change from Sony Ericsson's past ambitions. Buoyed by a string of strong quarters, the company as recently as last year wanted to go deeper into emerging markets.
Runevad said Sony Ericsson still saw opportunities in markets such as China and India, but it would focus on its traditional strengths.
Sony Ericsson, under President Dick Komiyama, who took the job in late 2007, has also signalled it wanted to improve in North America.
"We're making good progress in North America," Runevad said.

(Editing by Richard Chang)

Source: Guardian

Sony Ericsson becomes Official Mobile Handset of 2010 FIFA World Cup™

24 September 2008

Lund, Sweden – September 24, 2008 – Sony Ericsson, a 50:50 joint venture by Sony, a FIFA Partner, and Ericsson, announces today that it has been appointed the Official Mobile Phone Handset of the 2010 FIFA World Cup™. This appointment is effective immediately and forms part of the Digital Life category, which FIFA Partner Sony Corporation, one of Sony Ericsson’s parent companies, acquired in 2005.

Speaking in Lund, Sweden, to an assembled audience of journalists, Lennard Hoornik, Corporate Vice President and Head of Global Marketing said, “We are very excited about this announcement. At Sony Ericsson we feel we are uniquely placed to be a champion of football fans worldwide, using the marketing and promotional rights this agreement grants us to make Sony Ericsson handsets and accessories an integral part of the fan experience. Our role in football will be to use our sponsorship to innovate the experience of fans and give them greater access to football."

The Sony Ericsson sponsorship runs to the end of 2010 and includes the 2010 FIFA World Cup™ in South Africa. As the official mobile handset of the 2010 FIFA World Cup™, Sony Ericsson will enjoy various category exclusive rights globally and will be designated a FIFA World Cup™ Sponsor. Sony Ericsson will also have access to other FIFA properties.

The agreement with FIFA enables Sony Ericsson to partner with one of the world’s most popular sports and adds to the existing Sony Ericsson sponsorship portfolio. Sony Ericsson will apply the knowledge gathered from its continuing successful sponsorship of the Sony Ericsson WTA Tour, the largest sponsorship of professional women’s sport, to engage with consumers through new and exciting experiences.

Hoornik added, "The 2010 FIFA World Cup is one of the world's leading sporting events and is watched across the world by millions of fans. It will be these fans that we focus our engagement in football on; using our relationship with FIFA and our handsets to enable them to get closer to the game in new ways and enjoy the 2010 FIFA World Cup. We are looking forward to using our handsets to capture and share their football experiences."

Sony Ericsson will announce further details of its FIFA World Cup™ sponsorship plans in due course.

Notes to Editors:

About Sony Ericsson:
Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

About FIFA:
For more than 100 years, the Fédération Internationale de Football Association, founded on 21 May 1904 in Paris and better known as FIFA, has continued to provide the essential leadership role to the international football family. Headquartered in Zurich, Switzerland, the eighth FIFA President, Joseph S. Blatter guides the organisation today with a commitment to the evolution of FIFA as a modern and dynamic association. The basis of the world’s football family is formed by FIFA’s members. From the founding seven, the family has today grown to 208 affiliated football associations, also organised into six confederations spanning the globe.

FIFA’s worldwide activities go well beyond touching the world through its various competitions, such as the world’s biggest single-sport event, the FIFA World Cup™. In football development projects such as the FIFA GOAL Programme as well as in corporate social responsibility activities (including the Football for Hope movement to support through football social and human development) FIFA makes material, financial and promotional contributions to develop the game and to build a better future. For the Game. For the World. To find out more about FIFA and its initiatives please check out [tautan dihapus]

About the FIFA World Cup:
The FIFA World Cup is the world’s governing body of football’s flagship event, occurring every four years with the best 32 nations of the six confederations battling it out for the ultimate prize in football – the FIFA World Cup Trophy. The brainchild of the third President of FIFA, Jules Rimet, the FIFA World Cup was first staged in Uruguay in 1930 and emerged decades later to be the biggest single sports event with a cumulative audience of more than 26 billion TV viewers in more than 200 countries over the 64 matches. In 2010, the 19th edition will be held for the first time on African soil.

The road to South Africa 2010 began in Samoa in August 2007 and from there the road is criss-crossing the globe before its final destination, South Africa in 2010. 203 teams have entered the race for one of the 31 available places in the FIFA World Cup final tournament with host South Africa automatically qualified. Even champion Italy must qualify to defend their title. Follow all the action and experience the triumphs, tensions and tears of qualification on [tautan dihapus], world’s football’s home on the worldwide web.

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Lisa Canning: +44 208 762 6064
General Press: +44 208 762 5858
E-mail: press.global@[tautan dihapus]
Product images: [tautan dihapus]

FIFA
Communications and Public Affairs
FIFA Media Officer: Delia Fischer
Email: delia.fischer@[tautan dihapus]
Mobile: +2783 2010470
[tautan dihapus]

Source: Sony Ericsson Press Release

Dari Sony Ericsson Press Release :

Sony Ericsson expands its sustainability credentials with the launch of its environmental warranty and the GreenHeart™ phone

24 September 2008

Lund, Sweden – September 24, 2008 – Today marked the launch of Sony Ericsson’s environmental warranty, and the concept of Sony Ericsson GreenHeart™ phones, just two initiatives the company is taking to further its commitment to a sustainable future and continually reducing its impact on the environment.

Environmental warranty

The launch of Sony Ericsson’s environmental warranty means that now, when any Sony Ericsson product is taken to a designated collection point, Sony Ericsson will recycle this product in an environmentally sound way. This warranty is valid globally, regardless of where the product was originally purchased, as Sony Ericsson strives to show its support for ‘individual producer responsibility’ (IPR).

Sony Ericsson has long-since participated in and supported the development of common industry systems that relate to the collection and recycling of old mobile phones and accessories. Launching its own collection points and system means that Sony Ericsson will be able to further strengthen its commitment to taking responsibility for the products it sold to consumers.

This new initiative has now been initiated in India, Taiwan, China, Thailand, Singapore USA and Mexico. To date, more than 500 collection points are already in operation. Sony Ericsson intends to complete this rollout by 2009 in all the countries in which it operates. The company’s solely-owned collection points will be primarily made available in those countries where the current industry-standard system of phone recycling have been judged to be too limited.

Sony Ericsson also plans to develop the way in which it spreads information about this new initiative through its customer help desks and over the internet. The aim is to give consumers easy access to information on their nearest recycling drop off point.

GreenHeart™ phones

As a company that puts environmental sustainability at the heart of its product development, Sony Ericsson wanted to explore new ideas in this area through a concept design study.

The GreenHeart™ is a full concept with all life cycle in mind it includes features such as bio-plastic housings, recycled plastic keypads, zero charger with 3.5mW standby power, HTML based e-manuals, a game style educational application ‘Ecomate’ and environmentally conscious packaging.

This concept has been shared with a few selected partners in the industry, whose response has been extremely positive. Sony Ericsson will therefore take this concept and initiate a two-way conversation with customers on what features they believe should be implemented in future phones and in what priority.

Environmentally, all of Sony Ericsson products live up to the extremely high standards that are expected by the industry. Pursuing policies such as the global phase out of unwanted substances, and being a leader in charger performance, is included in all our current product offerings. This is also recognised by external organisations worldwide, with Greenpeace, for example, naming Sony Ericsson as the ‘greenest electronics company’ for 2008. With the GreenHeart™ concept however, Sony Ericsson is looking to the future, to ensure the full life cycle of a mobile phone can be made more environmentally friendly. Once the technology reaches maturity, new techniques and materials will then be included in the portfolio and a market wide launch. One ‘eco’ product by itself will not make a difference but by learning through this concept study we are ensuring the entire portfolio in future will be more sustainable.

Sustainability

Sony Ericsson takes its role in creating a sustainable future very seriously. The company continually works to improve people’s lives by following best business practices, conserving resources and protecting the environment.

Mats Pellbäck-Scharp, head of corporate sustainability for Sony Ericsson commented: ‘Building on Sony Ericsson’s existing sustainability efforts, we’re proud to have taken the next step in making our products and process more sustainable. The global take back scheme and the GreenHeart project bring us closer to our vision of being a leader in sustainability in the mobile phone industry’.

For Sony Ericsson, our approach to sustainability is based on the following principles:

* Safeguarding future profitability in an environmentally conscious world
* Improving our influence on the living and working conditions of all those involved in the making of our products
* Making a positive impact on those who use our products
* Improving how our products and activities impact on the environment

Other areas that the company are committed to improve include:

* Supply chain social responsibility
* CO2 emissions from transport and other activities
* Reporting of impact on the environment
* Projects to improve global social conditions in the developing world by improving communications
* Community engagement where we operate
* Employee empowerment and engagement

Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

Greenpeace’s ‘Greener Electronics Guide’ is aimed to get the electronics industry to address the problem of e-waste and removing harmful chemicals in electronic products. [tautan dihapus]

Sony Ericsson Environment

Entertaining a sustainable future

Sony Ericsson considers sustainable development and production to be one of the most important challenges for the future and one that demands immediate action from responsible manufacturers. At Sony Ericsson we have implemented a life cycle approach to product development that takes into account design, supply chain, manufacturing, product use (operation), and end of life treatment of all our products. Our objective is to develop and deliver solutions that help to reduce global resource consumption and emissions to air, land and water. Our customers demand environmentally adapted products and services and we are committed to fulfill that demand.

Sony Ericsson is committed to tackle issues causing climate changes and believes that all parties in our industry need to work together towards a sustainable future. In November 2007, Sony Ericsson signed up in support of the Bali Communiqué, a comprehensive United Nations framework to tackle climate change.

Content

# Industry Leadership
# Phasing out environmentally unwanted substances from the products
# Energy Saving
# Supplier Management
# Product take-back and recycling
# Environmental Product Declarations

Industry leadership
Setting the standard for the industry was something Sony Ericsson set out to do from the very beginning of our business in 2001. Leading in environmental considerations is fundamental in the way we design and manufacture our products. No matter in which market our products are sold, all Sony Ericsson products meet the same stringent environmental requirements.

Phasing out environmentally unwanted substances from the products
Sony Ericsson strives to produce the best products from environmental point of view and to lead the way in phasing out unwanted substances. We are therefore constantly monitoring reports and new evidence on chemical substances that might be harmful for human health and the environment. We endeavour to substitute potentially harmful chemicals with safer alternatives and that is why our starting point is the precautionary principle. The precautionary principle was defined in the UN Rio declaration as “where there are threats of serious or irreversible damage, lack of full scientific certainty shall not be used as a reason for postponing cost-effective measures to prevent environmental degradation.” We believe we all have to act preventatively to reach a sustainable use of natural resources and a sound environment.

This strive towards better products is clearly manifested through our products; for example Sony Ericsson was the first company to remove brominated flame retardants from its devices. In fact, our very first phone, launched in October 2001 was bromine free. Sony Ericsson is the first manufacturer to offer a full range of products, including accessories, which are also bromine free (free from brominated flame retardants in boards, cables and casings).

In addition, Sony Ericsson was also the first company to ensure that every device in its range was fully compliant with the EC directive on the restriction of hazardous substances (RoHS). Every product manufactured by us globally since the beginning of 2006 has been fully compliant and Sony Ericsson has applied this standard globally to all products it manufactures. We do not only follow the RoHS directive, but we have also taken action against a number of substances that are unwanted from an environmental perspective, and go beyond current regulations by banning or restricting them in our products. Currently we are working with phasing out of antimony, beryllium and phthalates from our products.

All Sony Ericsson products are already PVC free - except for cables in a few of our earlier chargers and accessories; these are currently being phased out.

Before any Sony Ericsson product is launched, it goes through a complete design review including material analysis of most assemblies and parts. The environmental design review process checks for the presence of any restricted or banned substances in the device. Further, each Sony Ericsson mobile phone development unit has an environmental coordinator who builds good environmental practice into the design of our products from the start. This ensures that finished products meet the stringent environmental requirements of Sony Ericsson and surpass all relevant environmental regulation.

Our products are governed through the Sony Ericsson lists of banned & restricted substances that ensures we are working with environmentally, the best possible materials.

Energy saving
During the use of a mobile phone the environmental impact of the product comes from energy use. Most of the energy used for many consumer electronic products comes from products in idle mode and not when the product is used. All the small chargers and power converters connected to grid are draining small amounts of power; and the drain from many sources leads to substantial amount of energy wasted. This is the reason why Sony Ericsson focus on the phone and accessory charger to minimise this energy waste and also why we recommend our users to un-plug the charger from the socket after the product is fully charged.

We have also gone through extensive work to minimise the power loss in standby. Sony Ericsson is proud to deliver most efficient chargers from standby power point of view. These chargers are sold together with all products all over the globe as accessories. All new models after 2005 meet EU voluntary Code of Conduct (CoC) for power supplies as well as the requirements on Energy Star. In fact they are 67% better than the EU CoC power requirements. The standby power is not more than 0.1 W for all new charger models after 2005.

Sony Ericsson is also making continuous efforts to reduce energy consumption from all our activities. For our own manufacturing site, the electricity consumption per manufactured unit was significantly reduced by 24% in 2007 compared to 2005 while the number of units produced has increased by 77%. Our goal is to reduce the carbon footprint from our own activities by 15% per produced unit by 2009 and 20% by 2011 based on the 2007 figures.

In 2007, CO2 emissions from our own manufacturing and product transportation processes were 15 200 tonnes and 228 800 tonnes respectively. Based on 103,4 million units we produced globally in 2007, our goal is to reduce these emissions by 0,35 kg per unit by 2009 and further 0,12 kg per unit by 2010.

Electricity consumption at Sony Ericsson in-house production

Supplier management
Sony Ericsson insists we only work with suppliers who meet our stringent requirements. Influencing product improvement and development from environmental point of view in the full supply chain is a key factor in achieving industry leadership as well as compliance to our requirements. All Sony Ericsson suppliers must undergo assessment to ensure compliance with our environmental requirements. The assessments verify that suppliers have procedures within place to control unwanted substances in their own supply chain. Sony Ericsson cooperates with one of our parent company; Sony on their green partner program that includes audits at factory and supplier sites across the world.

Product ‘take-back’ and recycling
Sony Ericsson recognizes the importance of product ‘take-back’ and recycling. The idea of taking responsibility for our own products is a concept we believe in – for ourselves as well as in partnership with our industry. Above all, the collection and recycling systems used must be efficient and effective. Sony Ericsson participates in both voluntary and required collection and recycling schemes in many countries around the world.

We also work together with international organizations, such as the UNEP (United Nations Environmental Program), to set up guidelines for proper management of products for recycling and re-use. In addition, we subscribe to the EU directive on waste electrical and electronic equipment (WEEE). The mobile phone industry had already begun voluntary collection and recycling of its products when the WEEE directive was being formed.

In order to measure our effectiveness – as manufacturers and as members of society in general – in influencing our consumers to return their old products, Sony Ericsson has looked into research on mobile phone users and their attitude towards product ‘take-back’.

In research conducted in parallel to the set-up of first voluntary collection and recycling programmes, it was found that users were willing to give back their old products. However, they also revealed a need to re-use their old products. As many as 50% of the users who buy a new phone keep their old one to use as a spare or for other, similar reasons, around 25% sell it on or give to a friend, family or someone else. These studies were also conducted in US with very similar results. The research shows that people do not need an incentive to return their old phone when they no longer have a need to use it for personal reasons.

Several organizations collect mobile phones for refurbishment and re-selling. Often these products move from one market to another – (from western Europe to Africa or eastern Europe or from north America to south America). While most companies working with this system do not provide numbers on how many are collected and exported out of EU or US, studies and reports from mobile phone operators clearly reveal that there are more phones collected for re-use than by the WEEE systems in those countries. 75%-85% of the phones collected by these companies are re-used and the remaining sent for recycling.

Sony Ericsson is a proud supporter of Plug-In To eCycling with US Environmental Protection Agency (EPA).

Plug-In To eCycling with US Environmental Protection Agency (EPA) is a partnership between US EPA and consumer electronics manufacturers and retailers offering consumers more opportunities to donate or recycle used electronics. For more information, please visit the EPA website. (in English only)

The EU directive on waste electrical and electronic equipment (WEEE) has been in operation since August 2005. Sony Ericsson is fully compliant with the national legislation resulting from this directive. Sony Ericsson is a paying subscriber to the WEEE programme in all countries where we are allowed to register.

We have joint collection and recycling systems for disposed electrical and electronic products. Our preferred partner is the european recycling platform (ERP). Established by Braun GmbH, Electrolux AB, Hewlett Packard and Sony in December 2002; ERP aims to create the most efficient pan-European collection and recycling scheme for consumers, industry and the environment.

The EU WEEE directive places mobile phones in category 3 – together with monitors, IT, and telecom products. For most of the countries where the WEEE directive is included in national law, reporting is conducted for the category as a whole, with mobile phone collection not reported separately. However, for the sake of assessing how many phones are collected through the WEEE systems in the EU, we have analysed numbers from those countries where mobile phones are collected or reported separately – i.e. Spain, Sweden and Switzerland.

Based on these numbers, we have estimated that 5 - 6 million phones were collected during 2006 via the WEEE programmes in western Europe. When the figure is added to the higher number of collections for re-use; the total amount of phones collected can be estimated to exceed 10 million in 2006.

For Sony Ericsson, over 1 million phones were collected in 2006 in western Europe; with collection rates differing between 2% - 13% based on sales volume and between 1% - 5% based on the number of subscribers.
Sony Ericsson will continue to work with collection numbers and studies to understand and increase the number of collected products, informing the users where and how they can give proper end of life treatment to their products. While we are not satisfied with collection results so far, we see no reason why the users should not keep the product if they have a use for it.

Environmental Product Declarations
Through our environmental declarations we invite any interested parties to obtain factual information from us. This is a service that Sony Ericsson launched several years ago and gives information on the most relevant environmental aspects of each product such as material content, energy consumption, batteries, packaging and recycling.

To read the declaration for a specific product, go to the Environmental declarations page on one of our local sites and select your product.

Dari SEMC Blog :

James Bond 007: Quantum of Solace

Do you remember, that in some films, developed by Columbia Pictures, we can see some Sony Ericsson phones? For example, Da Vinci code and Casino Royal. In Da Vinci code we have seen W850i before announcement. At the 7th of November in theatres will be premiere of next film about James Bond - Quantum of Solace. In this film we’ll also see phones from Sony Ericsson. Today, one month before release of film Quantum of Solace, SEMC Blog post info, about which character has which phone. So, lets go!

James Bond phone:
C902 in limited Titanium Silver color

Bond Girl phone:
W350 in Graphite White color

M phone:
in Mineral Grey color

Matthus phone:
G700

CIA phone:
W910

Villiers phone:
G700

Green (new character):
G900

Elvis (new character):
W707 (Alicia)

C902 and W350 are main phones, while others are additional phones. I don’t know what Sony Ericsson will be do with a cancelled W707 (Alicia). Sony Ericsson canceled it in July.

Sony Ericsson also prepared for us special version of C902. It is C902 Titanium Silver. New limited edition of C902 has stylish titanium colour and it comes in special promo-box. C902 Titanium Silver has exclusive embedded content inside the phone:

- Quantum of Solace videos (trailer, behind the scenes video)
- Special themes
- Five wallpapers (including a James Bond & his girl image)
- Two animated wallpapers
- Quantum of Solace java-game
- Music and voice tones

Perhaps, in the box also will be available special accessory. Other phones from Quantum of Solace collection also comes with embedded content.

Win a Xperia X1- Sony -Ericsson Official Contest

in case your don't know or forgot:

Sony Ericsson will give away 7 unlocked Xperias (valueD each about USD $1,000) to the top 7 winners of the contest.
Deadline to participate October 24
.
1-Watch all nine episodes of WHO'S JOHNNY-X mini movie.
2- In every episode find all the references to 9

3- Sign in for the contest and answer the questions for each episode.

Synopsys: - Sam, a coach or journalist, is thrown from a car and loses his memory even his name.
He uses the XPERIA X1 to find who he is and what happened...

Click on this link to watch the videos
[tautan dihapus]

Read the rules and enter contest here:
[tautan dihapus]

Dari Sony Ericsson Press Release :

Sony Ericsson Reports Third Quarter Results

17 October 2008

Q3 Highlights:

• Break even results, excluding restructuring charges, as challenging business conditions continued

• C902 Cyber-shot™ camera phone is hit model of the quarter

• First Xperia™ branded multimedia phone X1 began shipping

• Expansion of music service offering with announcement of PlayNow™ plus

London, UK - The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the third quarter ended September 30, 2008 is as follows:

Units shipped in the quarter were 25.7 million, a sequential increase but flat year-on-year, while sales for the quarter were Euro 2,808 million, a decrease of 10% compared to the third quarter of 2007. Most of this decrease reflects the impact of exchange rate fluctuations, as well as a shift of the product mix to more lower priced phones. Gross margin also decreased year-on-year and sequentially due to continued price pressure at a time of adverse cost trends in the supplier base. This was partially mitigated by the introduction of new products at the end of the second quarter, such as the C902 Cyber-shot™ camera phone, which is selling well; however, strong competition continues, particularly in Europe. Income before taxes for the quarter was Euro 12 million, excluding restructuring charges of Euro 35 million, a decrease compared to the third quarter of 2007.

Average selling price (ASP) for Sony Ericsson decreased both sequentially and year-on-year in line with levels seen in previous quarters. This is due to selling more lower priced phones and increased price competition in the market for mid- to high-end phones. Sequentially, market share for the third quarter remained flat and is estimated to be around 8%.

“As expected the third quarter has continued to be challenging for Sony Ericsson. We have moved forward with our plans to align operations and resources with the consolidation of R&D facilities into a more agile and cost efficient organisational structure. As previously announced, our target remains to reduce operating expenses by Euro 300 million annually by the end of the second quarter 2009, with the full effects expected to appear in the second half of 2009.These plans are progressing in line with expectations,” said Dick Komiyama, President, Sony Ericsson. “We are committed to executing our alignment plan as speedily as possible to ensure we have the right size and organisational structure to return the business to healthy profitability.”

During the third quarter Sony Ericsson announced PlayNow™ plus,the next step in its music service offering. PlayNow™ plus is a high speed and high quality music download service for both the phone and PC that will launch in the fourth quarter with Telenor in Sweden with a special edition Sony Ericsson W902 Walkman® phone integrated with the PlayNow™ plus service. Further roll-outs of the service are planned with other network partners around the world in early 2009.

Sony Ericsson also announced a number of new phones in the quarter, including three new Walkman® phones, its first UMA handset (G705u) and the first models with integrated You Tube™ connectivity (W595, W902, G705). In addition, Sony Ericsson started a major marketing initiative to launch its first multimedia convergence phone under the new sub-brand; Xperia™, and started shipping the phone, the Xperia™ X1, at the end of the quarter.

As communicated previously, Sony Ericsson paid a second dividend to the parent companies totalling Euro 300 million (Euro 150 million each) in the quarter based on 2007 earnings, and at the end of September 2008 Sony Ericsson had net cash of Euro 1.4 billion.

Sony Ericsson forecasts that the global handset market for 2008 will grow at a rate of around 10% from more than 1.1 billion units in 2007, while the industry ASP will continue to decline. The majority of this growth is expected to be in emerging markets where lower priced phones dominate.

Cyber-shot™ and WALKMAN® are trademarks of Sony Corporation.
The Liquid Identity logo, Xperia™ and the Xperia™ logo and PlayNow™ are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB.
Sony is a trademark or registered trademark of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

EDITOR’S NOTES:

Financial statements and additional information:

Financial statements:

Consolidated income statement (2)
Consolidated income statement – isolated quarters
Consolidated balance sheet
Consolidated statement of cash flows (2)
Consolidated statement of cash flows – isolated quarters

Additional information:

Net sales by market area by quarter

Sony Ericsson is a top, global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

CONTACTS:

Investors/Analysts
Ericsson Investor Relations
Gary Pinkham (Stockholm) +46 8 719 0858
Susanne Andersson (Stockholm) + 46 8 719 4631

Sony Investor Relations
Shinji Tomita (London) +44 20 7426 8696
Gen Tsuchikawa (Tokyo) +81 3 6748 2180

Press/Media
Sony Ericsson Global Communications and PR
Aldo Liguori (London) +44 20 8762 5860
Merran Wrigley (London) +44 20 8762 5862
Simone Bresi-Ando (London) +44 20 8762 5863

This press release contains forward-looking statements that involve inherent risks and uncertainties. We have identified certain important factors that may cause actual results to differ materially from those contained in such forward-looking statements. For a detailed description of risk factors see Sony's and Ericsson's filings with the US Securities and Exchange Commission, particularly each company's latest published Annual Report on Form 20-F.

>>> Read more

Beberapa info berkaitan dengan C902 dan James Bond 007: Quantum of Solace.

Iris creates Bond application for Sony Ericsson
by Staff, Campaign 20-Oct-08, 12:20

LONDON - Sony Ericsson is turning its phones into high-tech spy gadgets to promote its association with the upcoming James Bond film, Quantum of Solace.

A website, created by iris Digital, will host an interactive movie which test a player's secret agent skills across four special spy missions.

Upon successful completion of each level, the site will deliver a code, which players can use to unlock exclusive mobile phone applications.Each application available to download is Bond-themed, among them a function which turns a player's camera phone into a wireless spy cam, as well as a fingerprint scanner, x-ray viewer and universal detector that makes a user's phone seem more like something from Q's lab.

Credits

Project name
"Directive C902"
Client
Cathy Davies, Director of Global Marketing Communications for Sony Ericsson
Brief
To create a digital campaign that leverages Sony Ericsson's association with the upcoming James Bond film Quantum of Solace
Creative agency
iris Digital
Copywriter
Matt Hallett
Art director
Bill Adcock
Planner (creative agency)
Michelle Byrne
Media agency
MEC
Media planner
Stefan Burford
Media spend
Undisclosed
Designer
Rob Adderley
Exposure
Digital across 42 countries globally

Sony Ericsson unveils Quantum of Solace campaign

Sony Ericsson is set to unveil a global digital campaign to promote its brand partnership with the latest Bond instalment Quantum of Solace.

The campaign, created by Iris Digital, is part of Sony Ericsson’s integrated marketing push, which seeks to highlight the features of the C902 Titanium Silver Cyber-shot phone used by James Bond in the film.

The rich content microsite [tautan dihapus] hosts “Directive C902”, an interactive movie that puts a player’s secret agent skills to the test across four missions, while showcasing the phone’s features and functions.

Filmed in the style of a spy thriller, each successfully completed mission delivers a code that unlocks an exclusive mobile phone application and grants access to the next level of the game.

Among the Bond-themed mobile applications available to download is a Wireless spy cam, which turns a player’s camera phone into a fully working gadget. Users can set up their phone to take photos at regular intervals for a set period of time and automatically email the captured shots to their inbox.

Sony Ericsson director of global marketing communications Cathy Davies, said, “As well as enabling our customers to actually own the James Bond phone we’re able to offer them unique experiences online, in store and through partner marketing as well as through the phones themselves.”

Other mobile downloads include a Fingerprint scanner, an X-ray viewer and a universal detector, all designed to trick unwary friends and colleagues into believing the phone has come straight from Q’s R&D lab.

After completing the four tiers of the game, players are invited to enter a competition to win a VIP trip to Monte Carlo and experience the Bond lifestyle firsthand.

The soft launch will begin this week through an email marketing campaign and online media will start to drive people to the site from the 20th October.

TV, cinema, outdoor, press and in-store POS materials have also been created as part of the ‘I Bond. James Bond’ campaign.

The close up of Daniel Craig’s eye was specially commissioned by iris for the Sony Ericsson campaign. The integrated campaign will run in over 42 countries.

Iris Digital creative director Tori Winn, said, “We've leveraged one of the most iconic film properties in the world through a global digital campaign that features Sony Ericsson's new C902 handset throughout. Visitors get entangled in a web of espionage where they can test their secret agent skills in cool and engaging ways. They're rewarded for their efforts with access to exclusive cutting-edge mobile applications and entry to a global competition”.

SE - James Bond Microsite

I (SE) Bond. James Bond.

Penghasilan SE turun ya? pantesan harga SE lsg pada turun drastis utk HP yg tipe baru.. beli G700 di 3,15jt, seminggu kemudian lsg 2,75jt.. lsg jual ganti ke c702 dah..

UIQ is going nowhere, Sony Ericsson are done with it

Sony Ericsson doomed the Symbian UIQ platform by publicly stating at the Symbian Smartphone Show in London that "UIQ didn't attract the operator, manufacturer or consumer interest needed to stop it from failing".
The other shareholder, Motorola, didn't have anything to comment.
Sony Ericsson's Patrick Olson admitted the failure of the UIQ platform to gain a steady fan base among users and a steady business case among network carriers.

That statement obviously explains the reason why Sony Ericsson cancelled their two latest UIQ smartphones even before they are officially announced. SE are obviously going full steam ahead with the Symbian Foundation, which will stake at providing a unified UI on diverse platforms.
Motorola on the other hand have their own UIQ plans and word is they are going to release more UIQ phones before the new Symbian Foundation's own S60-based platform becomes available. Still, they don't have any strategy for the support of the already existing and future handsets (much like SE).
We've always known that UIQ phones don't really have a competitive edge to them, but now it's official. UIQ is already a dead fish. You are welcome to share your condolences in the comments.

kontes nya seru, jadi bisa liat suasana negri orang..,
aku juga ikutan =)..
yang dari indonesia cuma dikit..,
tp knp ya link foto nya ga bisa di load.., ?
klo kya gtu mana bisa suru temen2 bwt vote.. hmm

vote ya hehehehhee

Quote:
TheRealOne said:
Units shipped in the quarter were 25.7 million
...

Kali ini SE mengungguli Motorola dan LG dalam hal market share.
Motorola hanya mengapalkan 25.4 juta unit dan LG mengapalkan 23.0 juta unit handset di Quarter 3 2008.
Jadi, per Q3 2008 SE resmi menduduki peringkat ketiga di bawah Nokia dan Samsung dalam hal market share.
Semoga Q4 dan seterusnya menjadi lebih baik lagi....

Dari USEB :
Sony Ericsson joins the Top 3 with 8.2 percent Q3 market share

Despite Sony Ericsson’s rather obvious market difficulties, it has managed to keep its market share for the third quarter of 2008 at a consistent 8.2 percent, making Sony Ericsson the third largest mobile phone manufacturer by a margin.

The reason why Sony Ericsson has now joined the Top 3 doesn’t really have that much to do with Sony Ericsson itself but rather bad financial results from LG and Motorola that were both previously ahead of Sony Ericsson in terms of market share. Motorola’s Q3 market share is at 8.1 percent, while LG’s is at 7.4 percent.

Dari ABI Research :

3Q-2008 Mobile Handset Shipments Manage to Maintain Forward Momentum Despite Credit Crunch Tsunami

NEW YORK - October 30, 2008

“Given the traumatic news ricocheting around the financial markets, one would almost expect mobile handset markets to have nosedived”, says ABI Research Asia-Pacific vice-president Jake Saunders. “However 3Q-2008 still delivered 8.2% year-on-year growth.”

While mobile phones can be viewed in part as fashion accessories, they also impart other value propositions that are highly valued by end-users. Substantial improvements in key functional areas (e.g. memory, battery life, data speed, processor speed) are being noticed by end-users. Still, many are opting to remain on open contracts rather than upgrade their handsets and lock themselves into down payments for new phones and potentially expensive monthly commitments.

The positive news is that handset vendors are reporting input costs for handsets are on a downward curve. Vendors have also refreshed their handset portfolios and have strengthened their mid-tier and low-tier handset line-ups to appeal to end-users on tighter budgets.

4Q-2008 will be a vital quarter for handset vendors and mobile operators. Expect to see aggressive marketing and promotional activities from operators and vendors alike as they strive to lure end-users to upgrade their handsets before the year’s end.

ABI Research has revised its expectations for 4Q-2008 down to 7.5% growth from 10.4%. Year-on-year annual growth is therefore likely to be between 10.5% and 11%, to close out the year at around 1.27 billion.

“There are winners and losers in 3Q-2008”, notes research director Kevin Burden. “Nokia stumbled slightly to see its market-share shrink to 37.7%. Motorola and LG were also net losers (total market-share: 8.1% and 7.4%) respectively. Winners include Samsung (16.6%), Apple (2.2%), and RIM (2.0%). Smartphones are truly capturing the imagination of the buying public which is benefitting vendors with highly desirable smartphones.”

Nokia may well claw back some of its lost market-share as it now has stronger products in the smartphone category. Nokia would have fared worse were it not for its strong line up in the mid-tier and low-tier handset segments, which is where LG and Motorola felt the impact. Despite some barraging in the media, SonyEricsson managed to keep market-share constant at 8.2%.

itu kok cewenya si bond hapenya rada murahan gtu yah...wekekek apa ntar disulap jadi canggih pas di filmnya...??

btw, kenapa film bond ga nampilin xperia..??sayangbgt..padahal bisa jd media promosi..apa pas filnya dibuat xperia lom ada yah...

SE peringkat 3..??well, gw ga bangga2 amat secara itu lebih krn merk2 laen yg anjlok, bukan SE yg ningkat...mending SE lebih kreatif lg dalam mengemas produk..(kyknya ada peningkatan sih..cybershot makin bervariasi taun depan) n mulai deh lebih serius nyasar kelas low end..

Sony Ericsson to Produce 20 Megapixel Cellphones With full HD in 2012

Sony Ericsson is taking their cellphones to the next level, with the goal of producing 12-20-megapixel equipped camera phones in 2012.

Sony Ericsson is taking their cellphones to the next level, with the goal of producing 12-20-megapixel equipped camera phones in 2012.

Looking towards the somewhat near future, SE is envisioning a new line of phones that boast an XGA (1024 x 768) display, a fast CPU of 1GHz, and an Internet connection of at least 100 Mbps.

In addition to the more robust hardware, they're hoping to throw in a digital camera that can snap huge 12-20 megapixel digital images. This camera will also be able to record footage in full high definition, rivaling modern camcorders.

"We have an image of a mobile terminal equipped with digital camera and camcorder capabilities of the future," said Jonas Lundstedt, Ericsson's Director Portfolio Management.

While the camera feature would certainly be nice, it's yet to be known if the sensors are going to hold up their part of the deal. While a 12 megapixel cellphone camera may sound intriguing, it won't be very useful to snap huge resolution, noise-laden junk pics.

source

Tambah koleksi nih bro TRO.

Gilaaaaaaaa.....!!klo beneran...mangtap bgt...
eh, tunggu2...2012 kan masih 4 taun lagi...pd saat itu ni teknologi dah terhitung maju pa belom yah...?
dan satu lagi, dipasarin buat dipasar jepang aja apa seluruh dunia...??
hehehehe

aduh mak nurutin HP bisa bangkrut

diambil dari okezone nih..

++++++++++++++++++++++++++++++++++++++++++++++++++++

Sony Ericsson Tetap Pede di Tengah Krisis
22 November 2008 Topic : Other News || Category : Lain-lain

Vendor ponsel Sony Ericsson (SE) merasa tetap percaya diri dengan peningkatan penjualan yang akan diraihnya di tahun-tahun ke depan, meski krisis ekonomi melanda secara global. Ketika sebagian vendor merasa perlu untuk menahan stock produk mereka hingga kondisi ekonomi dan kurs dolar yang stabil, SE justru berani meluncurkan ponsel-ponsel mereka sesuai janji. Bahkan mereka mengaku tetap mendapatkan antusiasme pembeli yang sama, seperti tahun-tahun sebelumnya.

"Ini merupakan bentuk keyakinan yang tinggi bahwa pasar akan menghadirkan respon yang sama saja meski krisis berlangsung. Bahkan bagi kami (SE), beberapa negara ada yang terpengaruh dengan krisis dan ada juga yang tidak. Menurut kami, Indonesia merupakan salah satu negara yang tidak terkena dampak krisis," ujar Head of Marketing Sony Ericsson Indonesia Djunadi Satrio.

Hal ini terbukti dengan cukup antusiasnya respon pasar terhadap ponsel baru SE. Misalnya saja ponsel multimedia internet SE dengan tajuk XPeria X1. Menurut Djunadi, ponsel tersebut mampu menghadirkan 300 orang yang melakukan prebooking di hari pertama kemunculannya.

"Perilaku tersebut sangat bertolak belakang dengan apa yang diprediksi orang-orang mengenai dampak krisis global. Minat beli masyarakat di Indonesia terhadap ponsel sama sekali tidak mengalami penurunan yang signifikan," papar Djunadi yang juga menjelaskan bahwa selama kuartal terakhir tahun 2008 ini, SE total meluncurkan 8 model ponsel yang akan ditutup dengan satu model lagi pada akhir tahun nanti.

Lalu, mengenai erosi harga ponsel, Djunadi menganggap hal tersebut merupakan sesuatu yang wajar mengingat komponen ponsel yang semakin lama akan semakin bertambah murah. Untuk mengatur hal itu, SE selalu melakukan proses maintaining harga dalam kurun waktu setiap 3 hingga 6 bulan.

Kepercayaan diri SE tidak hanya menyangkut peningkatan penjualan di tengah krisis global. Dalam ponsel game pertamanya pun, SE tidak lagi melibatkan subbrand Sony yang ternama.

Jika sebelumnya SE menyematkan brand fenomenal Walkman dalam setiap ponsel musiknya, atau brand cybershot dalam setiap ponsel kameranya, kali ini SE tidak menyematkan brand PlayStation dalam ponsel game-nya.

"Penamaan brand-brand dari Sony tersebut bukan sebuah keharusan bagi ponsel-ponsel Sony Ericsson. Oleh karena itu, kami memberikan nama seri saja dalam ponsel game ini," papar Djunadi.

Bahkan, lanjut Djunadi, huruf F dalam seri ponsel game ini tidak akan dilekatkan dalam ponsel-ponsel game milik Sony. Huruf F tersebut akan didedikasikan untuk ponsel dengan tema fun and entertainment.

Tema tersebut merupakan salah satu dari empat kategori yang telah menjadi fokus Sony Ericsson. Tiga yang lainnya masuk ke dalam kategori masing-masing Musik (Walkman), Kamera (Cybershot), Mobile Internet dan Lifestyle (fun entertainment).

Di antara ke empat kategori tersebut, menurut Djunadi, ponsel musik Walkman telah memberikan kontribusi yang cukup besar, atau sekira 46 persen, dibanding dengan kategori lainnya. Bahkan penjualan ponsel Walkman sendiri telah mencapai total 100 juta di seluruh dunia. Angka yang cukup jauh meninggalkan kategori ponsel SE lainnya dan cukup memberikan kontribusi pada pangsa pasar SE di dunia yang kini mencapai sembilan persen. (Sumber: [tautan dihapus])

lagi...

++++++++++++++++++++++++++++++++++

Ponsel C902 Model Terpopuler SE di Masa Q3 2008
20 November 2008 Topic : Info HP || Category : Top Level, Smartphone

Sony Ericsson berhasil mengapalkan sekira 25,7 juta unit ponsel pada kuartal ketiga tahun ini. Bahkan ponsel cybershot seri C902 menjadi model terpopuler pada kuartal ini. "Secara global, unit yang dikirimkan pada kuartal ini berjumlah 25,7 juta, suatu kenaikan yang bertahap namun melambat dari tahun ke tahun (year-on-year), sementara penjualan pada kuartal ini adalah sebesar Euro 2,808 juta, turun 10 persen dibandingkan dengan kuartal ke-3 tahun lalu," ujar Head of Marketing Sony Ericsson Indonesia Djunadi Satrio.

Menurutnya, mayoritas penurunan ini merefleksikan dampak dari fluktuasi nilai tukar, serta pergeseran rangkaian produk ke arah ponsel dengan harga lebih rendah. Margin laba kotor juga menurun secara year-on-year dan bertahap, disebabkan oleh tekanan harga yang terus berlanjut di saat tren biaya yang kurang mendukung pada sisi pemasok.

Namun, lanjutnya, hal ini telah diperbaiki secara parsial dengan peluncuran produk-produk baru di akhir kuartal ke-2, seperti ponsel kamera C902 Cyber-Shot yang terjual dengan baik di pasaran. Akan tetapi, bagaimanapun, kompetisi yang kuat terus berlanjut, terutama di Eropa. Laba sebelum pajak pada kuartal ini adalah Euro 12 juta, tidak termasuk biaya restrukturisasi Euro 35 juta, ini merupakan suatu penurunan dibandingkan kuartal ke-3 tahun 2007.

Harga jual rata-rata untuk Sony Ericsson menurun, baik secara bertahap maupun year-on-year, sejalan dengan tingkat harga di kuartal-kuartal sebelumnya. Hal ini disebabkan oleh penjualan ponsel berharga rendah yang lebih banyak, dan peningkatan kompetisi harga di pasar ponsel tingkat menengah ke atas. Secara sekuensial, pangsa pasar untuk kuartal ke-3 ini stabil, dan diperkirakan sekirA 8 persen.

"Sesuai perkiraan, kuartal ke-3 ini tetap menjadi sebuah tantangan bagi Sony Ericsson. Kami telah mulai bergerak dengan rencana kami untuk menyesuaikan kegiatan operasional dan sumber daya, melalui konsolidasi fasilitas Penelitian dan Pengembangan ke dalam struktur organisasi yang lebih ringan dan efisien. Seperti telah diumumkan sebelumnya, kami tetap memiliki target memotong biaya operasional sebesar Euro 300 juta per tahun hingga akhir kuartal ke-2 tahun 2009, dimana dampak penuhnya akan terlihat pada semester ke-2 tahun 2009. Rencana ini terus berkembang sejalan dengan ekspektasi kami," papar Djunadi.

Pada kuartal ke-3 ini Sony Ericsson mengumumkan PlayNow plus, langkah baru dalam penawaran pelayanan musiknya. PlayNow plus adalah jasa download musik kualitas prima dan berkecepatan tinggi untuk ponsel dan komputer atau PC, yang akan diluncurkan pada kuartal ke-4 di Telenor, Swedia dengan Sony Ericsson W902 Walkman edisi khusus yang terintegrasi dengan PlayNow plus. Pelayanan ini akan dibawa ke seluruh dunia mulai awal 2009, bekerja sama dengan mitra jaringan lainnya.

Sony Ericsson juga mengumumkan sejumlah ponsel baru pada kuartal ini, yang termasuk tiga ponsel Walkman, ponsel UMA pertamanya (G705u), dan beberapa model awal dengan konektivitas YouTube terintegrasi (W595, W902, G705). Selain itu, Sony Ericsson memulai program pemasaran besar untuk meluncurkan ponsel multimedia pertamanya di bawah bendera terbaru XPERIA, dan telah mulai mengirimkan ponsel XPERIA X1 tersebut pada akhir kuartal.

Seperti telah dikomunikasikan sebelumnya, Sony Ericsson membayar dividen ke-2 kepada induk perusahaan sebesar Euro 300 juta (masing-masing Euro 150 juta) pada kuartal ini berdasarkan laba tahun 2007, dan pada akhir September 2008 Sony Ericsson memiliki kas bersih sebesar Euro 1.4 miliar.

Sony Ericsson memperkirakan pasar ponsel dunia untuk tahun 2008 akan tumbuh sebesar 10 persen, dari 1,1 miliar unit lebih pada tahun 2007, sementara harga jual rata-rata industri ponsel akan terus menurun. Mayoritas pertumbuhan ini diperkirakan akan terjadi di pasar-pasar berkembang, di mana ponsel berharga rendah mendominasi. (Sumber: [tautan dihapus])

Sony Ericsson have recently added 2 new mini-sites to their ever-growing portfolio of… well, mini-sites, or campaign sites, as they like to call them.

So, the first one is about this app they developed, called ‘Find It’. As the site says, it “can help you locate a whole range of items: your tent at a festival; your car in a crowded car park; your hotel in a busy tourist area; your favourite spot on the beach .” Basically, it’s an app that allows you to tag locations, so that you can find them more easily later on (note, locations, not the TV remote). It requires the HGE-100 GPS enabler accessory in order to work and no, you can’t use your phone’s inbuilt GPS if you have one.
Sony Ericsson - Find it ( [tautan dihapus] )

The second campaign site is about some new and hopefully many upcoming motion-controlled… stuff. Wallpapers, games… other things you might want to be motion-controlled, you name it. They’ve even put up a video to hype you up. You know, one of those artistic type of videos that glue your eyes to the screen, despite the fact that they tell you little or nothing about what it’s actually about. After watching the video you are presented with two links. One of them takes you to the main page of PlayNow arena - nothing special. The second brings you to SE’s Fun & Downloads site to browse the (surprisingly many) motion-controlled games. Thankfully, there are a few free wallpapers as well, which are quite nifty.
Sony Ericsson - Moving the world ( [tautan dihapus] )

agak berhubungan sih, walo dikit.

Mobinnova ICE announced

Mobinnova, who are set to develop Sony Ericsson's next XPERIA-branded handset - the first of which, the X1 was created by HTC, have shown off their flagship handset, called the Mobinnova ICE, which, like the X1, runs on the Windows Mobile 6.1. OS.

As is to be expect, the ICE bears no resemblance to any of Sony Ericsson's currently available handsets. Pricing, and availability of the ICE are not yet known. Technical specifications of the ICE are as follows:

* Connectivity: Quad band GSM, Tri band WCDMA, HSDPA 7.2 Mbps, HSUPA 2 Mbps
* Display: 3", WQVGA resolution, touch-sensitive
* Memory: 256MB ROM / 128MB RAM, MicroSDHC expansion slot
* User Interface: mobiToday, mobiFeel and mobiShift controls
* Processor: 528MHz
* Extras: Wi-Fi 802.11 B/G, Bluetooth 2.0 with A2DP, Mini USB 2.0, TV-Output, FM Radio with RDS/RBDS, A-GPS
* Battery: 1080 mAh
* Dimensions: 114 x 53.5 x 13mm
* Weight: 120 grams

The next Sony Ericsson XPERIA won’t be made by HTC

The next generation of Windows Mobile powered devices by Sony Ericsson presumably won't be HTC-made. Instead, Sony Ericsson will entrust their new smartphone production to a Taiwan-based company called Mobinnova.

The Taiwanese Mobinnova already have experience with mobile phones production under their Foxconn Electronics brand but we can only guess the reason behind that decision of Sony Ericsson (if true at all). Perhaps they are after a better differentiation of their products or are reluctant of using their main WinMo competitor as OEM.

Of course, nobody is really sure whether there would be a new XPERIA, and if there is one, whether it will be based on Windows Mobile at all.

Nevertheless let's hope that future gadgets will exceed the fascinating XPERIA.

Source : [tautan dihapus]

Sony and Sandisk announces 2 Terrabyte Memory Stick Cards

13 January 2009 by Olav Hellesø-Knutsen

Sony and Sandisk has announced a giant leap in storage capacity for the Memory Stick memory card. The new card format is named Memory Stick format for Extended High Capacity

SanDisk Corporation and Sony Corporation today announced the joint development of two expanded formats that will shape the flash memory landscape for years to come. "Memory Stick format for Extended High Capacity (Tentative name)" expands the "Memory Stick PRO" format series to achieve a maximum storage capacity of 2-terabytes (TB), while the "Memory Stick HG Micro" format enables a maximum data-transfer speed of 60 megabytes per second (MB/s), making it one of the fastest-smallest memory card formats to date. Format licensing corresponding to the "Memory Stick format for Extended High Capacity" and the "Memory Stick HG Micro" is scheduled to start in 2009.

Memory Stick Format Series for Extended High Capacity
The demand for high-capacity memory cards capable of storing high-resolution pictures and videos is increasing as the image quality of high-definition digital still cameras, DSLR cameras, and camcorders continues to evolve. The new "Memory Stick Format for Extended High Capacity" format hopes to meet this demand by enabling the recording of up to 2TB of data, which is 60 times more storage capacity than the "Memory Stick PRO" format's 32-gigabyte (GB) capacity limit.

SanDisk Memory Stick Expanded formatBy this format expansion, "Memory Stick PRO Format for Extended High Capacity" shatters the terabyte mark for data storage, opening the door for wider applications. This new format is scheduled to continue to support the "MagicGate" copyright protection technology as well as the "Access Control Function".

Memory Stick HG Micro
In addition, SanDisk and Sony today announced the joint development of "Memory Stick HG Micro", a format expanded from "Memory Stick Micro" (M2). This new format adopts an enhanced 8-bit parallel interface and features an increased interface clock frequency of 60 mega hertz (MHz), enabling 60MB/s (480 Mbps in theoretical value) maximum data transfer speed. This is three times faster than the conventional serial 4-bit parallel interface and 40MHz interface clock frequency adopted in the "Memory Stick Micro", offering data-transfer speeds of the "Memory Stick PRO-HG" on a micro-size memory card.

Since the September 1998 market introduction of the "Memory Stick," cumulative shipments of media is estimated to surpass 500 million units in 2009. SanDisk and Sony will continue to work toward enhanced usability of the "Memory Stick" to respond to the market needs for larger and faster memory cards.

"SanDisk and Sony share a long collaborative history of developing products and technologies that enhance user experience and provide direct benefit to consumers," said Yoram Cedar, executive vice president, OEM and corporate engineering, SanDisk. "Both companies have enjoyed great successes with the Memory Stick PRO format in the past, and we are sure that the expansion of these formats to improve capacity and performance will be quite compelling. This technology provides a framework for us to develop products that will significantly impact mobile and consumer electronics markets."

Hidenosuke Kanai, President of Electronic Devices Business Group of Sony Corporation, said, "Sony has successfully collaborated with SanDisk Corporation in developing and promoting the "Memory Stick" formats such as the "Memory Stick PRO" format in 2003, the "Memory Stick Micro" format for mobile products in 2005 and "Memory Stick PRO-HG" format in 2006. Today, we are happy to announce the latest result of the joint development on the "Memory Stick" format to offer a memory card with unprecedented high capacity. Through the introduction of these new formats, Sony hopes that the "Memory Stick" will open up new possibilities and greatly expand its applications of flash memory cards."

The new Memroy Stick lineup (new card in italic)
Memory Stick PRO format series Memory Stick format series for extended high capacity
Memory Stick PRO Expanded format for Memory Stick PRO
Memory Stick PRO HG Expanded format for Memory Stick PRO-HG
Memory Stick Micro (M2) Expanded format for Memory Stick Micro
Memory Stick HG Micro Expanded format for Memory Stick HG Micro

Dari Mobile Today :

Sony refuses to allow Sony Ericsson the use of its PlayStation brand

15/01/2009 19:07:54

Sony Ericsson was planning a PSP phone but has been refused the brand

Sony is understood to have refused to allow Sony Ericsson the use of its PlayStation brand, after the handset manufacturer presented a pitch to the board late last year.

Sony Ericsson was planning to develop a PSP phone to capitalise on the growing success of the gaming sector, and after the success of Cyber-shot and Walkman handsets.

Sources said the refusal to sanction the brand on the handsets in December has prompted a fallout between Sony and the mobile phone joint venture.

Several sources close to the matter claimed Sony executives told colleagues at Sony Ericsson that it would only license the PlayStation brand if and when Sony makes handsets independently – effectively pushing for an exit from the joint venture with Ericsson.

It has been claimed by Sony Ericsson that Sony will only allow the use of its brand if the experience on a proposed handset is sufficiently high enough and matches the experience of Sony’s standalone devices.

A Sony Ericsson spokeswoman said the handset manufacturer ‘could not comment on what Sony has or hasn’t said’. She added: ‘In the past, we have been keen that our product proposition lives up to brand promise, and we feel at the moment the technical specs are not high enough to put such a prestigious brand on a phone.’

The handset manufacturer currently uses Sony’s Walkman and Cyber-shot brands on its phones and the Bravia TV brand is available on mobile phones
in Japan only.

The Sony Ericsson spokeswoman said the manufacturer is ‘continually reviewing’ launch plans and would look at Bravia and PlayStation ‘in the future’.

The move comes at troubled times for Sony Ericsson, which is cutting costs as the economic slowdown bites.

It will reveal realignment plans today (16 January), that will include a review of all of its operations.

In the last quarter of 2008, Sony Ericsson put a push on reclaiming its customer debts, in a bid to claw back costs before the end of the year. It is understood that the manufacturer was offering incentives to operators for paying the outstanding debts.

Tanggal 16 Januari 2008 kemarin, Sony Ericsson mengumumkan laporan finansial untuk kuartal ke-4 tahun 2008 [Q4 2008] dan laporan total selama tahun 2008 [full year 2008].

Terlihat bahwa selama Q4 2008 terjadi penurunan jumlah unit yang terjual dibanding kuartal sebelumnya [Q3 2008] dan juga dari Q4 2007. Kerugian yang dialami sejak Q3 2008 masih berlanjut sampai sekarang. Meskipun demikian, harga rata-rata satuan unit mengalami sedikit kenaikan dibanding Q3 2008, tetapi masih di bawah Q4 2007.

Jumlah unit yang terjual selama Q4 2008 adalah 24.2 juta, turun 1.5 juta dibanding Q3 2008 atau turun 6.6 juta dari Q3 2007. Selama tahun 2008 jumlah unit yang terjual adalah 96.6 juta, turun 6.8 juta dari tahun 2007 (103.4 juta).

Pada Q3 2008, Sony Ericsson berhasil menduduki peringkat ke-3 produsen ponsel terbesar dunia secara global setelah Nokia dan Samsung. Hal ini bisa terjadi bukan karena peningkatan yang besar dari Sony Ericsson sendiri, tetapi dikarenakan penurunan penjualan yang berhasil dibukukan oleh Motorola dan LG, masing-masing menduduki peringkat ke-4 dan ke-5 pada Q3 2008. Belum diketahui bagaimana posisi Sony Ericsson pada akhir tahun 2008 ini, karena produsen lainnya belum mengumumkan hasil penjualan mereka secara resmi. Namun demikian Motorola telah memprediksikan bahwa penjualan selama Q4 2008 akan berkisar di angka 19 juta, yang berarti masih di bawah hasil yang diperoleh Sony Ericsson. Laporan resmi dari Motorola baru akan dirilis pada bulan Februari 2009. Sedangkan Nokia akan mengumukan laporannya pada tanggal 22 bulan ini.

Laporan penjualan dan keuangan Sony Ericsson selengkapnya bisa dilihat pada Press Release dan tabel di bawah ini.

Sony Ericsson reports results for fourth quarter and full year 2008

16 January 2009

Highlights:

• Global economic slowdown leads to contracting consumer demand

• Previously announced annual Euro 300 million cost savings on track intiated additional Euro 180 million annual cost savings

• Joined the Open Handset Alliance and developing new phone using Android Open Source software

• Successful rollout of Xperia™ X1, Cyber-shot™ C905 phones and PlayNow™ plus music service

London, UK - The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the fourth quarter and full year ended December 31, 2008 is as follows:

Units shipped in the quarter were 24.2 million, a sequential decrease of 6% and a year-on-year decrease of 21%. Sales for the quarter were Euro 2,914 million, an increase of 4% sequentially due to a positive impact of currency fluctuations, and a decrease of 23% compared to Q4 2007. The decline in sales year-on-year was driven by lower volumes, due to the global economic slowdown that resulted in contracting consumer demand and decreased availability of credit.

Gross margin became 15% due to negative impact from exchange rate fluctuations, restructuring charges and material write-offs.

Foreign exchange fluctuations had a positive impact on sales in total, but a large negative impact on costs of goods sold (ie. costs increased) sequentially, as well as year-on-year.

Income before taxes for the quarter was Euro -133 million, excluding restructuring charges of Euro 129 million, compared to the profit of Euro 501 million in Q4 2007. Despite a negative result in the quarter, Sony Ericsson maintained a healthy balance sheet with a strong, net cash position of Euro 1,072 million.

The average selling price (ASP) for Sony Ericsson in Q4 2008 was Euro 121, an increase sequentially but a decrease year-on-year. The sequential increase of ASP was due to a positive impact of foreign exchange rate fluctuations and to the sale of a higher proportion of high-end models. Estimated market share for Q4 2008 is maintained at around 8%.

“In economic terms, 2008 has been a tumultuous year with world markets experiencing a serious downturn. The mobile phone market has been greatly affected by this and as expected, the fourth quarter continued to be very challenging for Sony Ericsson. Our business alignment is progressing as planned, with the full effect of annual savings of around Euro 300 million expected by the second half of 2009. We foresee a continued deterioration in the market place in 2009, particularly in the first half,” said Dick Komiyama, President, Sony Ericsson.

The additional cost saving measures initiated by Sony Ericsson are aimed at reducing operating expenses by a further Euro 180 million annually, with the full effect expected at the end of 2009. Sony Ericsson currently estimates that the cost for the additional restructuring activities will be covered by the previously announced Euro 300 million restructuring charges.

In Q4 2008, the successful roll out of the Xperia™ X1 and Cyber-shot™C905; Sony Ericsson’s first eight mega pixel phone as well as the PlayNow™ plus music service positively impacted the business. In the same quarter, Sony Ericsson announced that it joined the Open Handset Alliance and is currently developing a new phone that uses the Android Open Source software.

Earlier in 2008, Sony Ericsson announced that it became a founding member of the Symbian Foundation; an initiative will create an open mobile software platform based on Symbian OS.

Sony Ericsson estimates the 2008 global handset market as being around 1,190 million units or around 6% growth from 2007, compared to the company’s previous forecast of around 10%. Sony Ericsson forecasts that the global handset market will contract in 2009 and that the industry ASP will continue to decline.

SE CyberShot, Walkman, Bravia atau pun Playstation fone rasanya lebih tepat kalo dsebut dgn Sony Egoisme nich! Semua kan product Sony aja bukan Ericsson, lalu mana hasil karya Ericsson yg sblmnya udah exist dgn P series? Yg merupakan karya UIQ Technology AB yg dbangun oleh Ericsson. Bye Bye UIQ, apakah itu yg dilakukan SE terhadap sbagian ecosystemnya? Xperia, atau Android hanyalah senjata dlm menghadapi persaingan yg intinya hanya u/ mengejar keuntungan saja, takut kalah bersaing di medan pasar!
SE hampir sama dgn Motorola, tidak memiliki konsistensi bisnis layaknya Nokia dgn Symbian S60 dan Apple, I-phone dgn OS-Xnya.

THANK YOU UIQ
YOU'RE STILL IN MY HEART
ALWAY n' FOREVER

berhubung ini berita umum ttg SE

gue berasa 6 bulan belakangan...complainan terhadap SE semakin sering di surat pembaca KOMPAS...seinget gue dulu2 jaraaaaaang bgt nongol..makanya kalo gak salah sempet menang best service yah taon 2007 apa 2006...

dan dari sekian banyak complain..kayanya dikiiiiit bgt yg dilurusin masalahnya ama SE...krn gue pembaca KOMPAS tiap hari gak pernah absen...jadi tau..gue tunggu2..kok gak ada jawaban dari SE nya..

moga2 aje service SE gak makin ancur....mbak2 customer service nya juga kadang ada yg tanpa greetings...tanpa senyum..kampret (kalo ini pengalaman pribadi)..

oke deh info aja sih..boleh kan masuk tret sini..?

Memang gw pribadi sudah mulai narik diri dari Ericsson, SE.
Dari sisi produk2 barunya jg terasa tidak ada yg waaah lagi ..
Terkesan biasa-biasa saja.

Dulu dari jaman masih Ericsson dan awal2 muncul SE.
Orang pasti berfikir HP canggih dengan fitur yg selalu terdepan.

Tapi sekarang spt mati kutu. Terakhir gw jujur yg paling puas
adalah seri2 W awal dan K juga awal.
Dari sisi desain dan fitur waktu itu benar2 membuat orang berdecak kagum.

Tapi sekarang tidak ada inovasi baru dari SE, semua standar
yang hampir semua produsen jg ada fitur tersebut.

Bahkan mungkin sudah mulai tertinggal.

Gw selamanya cinta sama W900 dan K750.
The best forever ...

Ayo dong SE tunjukin tajimu .. taringmu..
kok jadi mlempem ...

WTA
Ada yang bisa kasih info nama-nama samaran produk SE ga di thread ini?
Banyak tuh yang nulis Elena, Nina, dsb..
Masih Newbie nih, dan bingung sbenernya itu tipe apa..
Info tsb juga masih masuk tentang Seputar Sony Ericsson kok..

Thx

Quote:
Mbrekekele said:
WTA
Ada yang bisa kasih info nama-nama samaran produk SE ga di thread ini?
Banyak tuh yang nulis Elena, Nina, dsb..
Masih Newbie nih, dan bingung sbenernya itu tipe apa..
Info tsb juga masih masuk tentang Seputar Sony Ericsson kok..

Thx

Sony Ericsson Phone Code Names

Mantab..!!
Thx bro TRO..

Sony Ericsson’s Premier3 Walkman

On January 29, AU by KDDI, the second largest operator in Japan, announced its’ new spring collection of phones. Two of the nine phones are from Sony Ericsson, namely the Premier3 Walkman and S001 Cybershot.

Premier3 Walkman

Leading the entertainment lineup of AU’s Spring Collection is Sony Ericsson’s Premier3 Walkman. This phone is the second phone to feature Premium Player, an exclusive Walkman Music Player for Sony Ericsson Japan. Premium Player works with the Digital Sound Enhancement Engine (DSEE), delivering ClearStereo and ClearBass through the headphoens and speakers. Although it is not exactly clear what the “3″ stands for, one can assume that the phone has 3 different styles, “Music Style” “Keitai Style”, and “Theater Style.”

Music Style is the phone in closed position. As shown in the above picture, the Premier3 features an external hidden OLED screen that is capable of displaying times and notifications as well as Now Playing information, with the track and artist name. A Walkman logo is located on the left of the external screen, which glows and changes colour depending on the music playing. To the bottom of the hidden OLED screen is a hidden LED light, serving as a notfication light.

Keitai Style is the phone opened vertically. Keitai, meaning Japanese handset, are usually flip phones. A 3.0″ FWVGA TFT BRAVIA display dominates the first half while a standard Japanese alphanumeric keypad and navigation cluster is found in the second half. Volume controls as well as many shortcut keys are located to the right side of the phone, while a data port (not a FastPort) is found on the left. The data port is used for charging, transferring data, and for the optional docking accessory. A 3.5mm jack is not on the device, but one inserts their headphoens using the included bluetooth accessory. Using Premium Player and this bluetooth accessory, one can rip songs directly via the 3.5mm jack.

Theater Style is the phone flipped in landscape position, which is done all thanks to the unique side hinge design. By flipping the phone this way, it activates Media Launcher, which is similar to the Media Gallery found in most Sony Ericsson phones today. The Media Launcher allows one to watch movies on the MicroSD Card, 1-Seg Mobile Television, the Premium Player, LISMO Media, Picture Gallery, and Camera.

On the back, there is a large speaker grill, a 3.2 megapixel CMOS camera with autofocus LED flash, a 770 mHa battery, a Felcia sensor, and a infrared port.

Relating back to the “3″, this phone is offerend in 3 colours: Sparkling Gold, Passionate Pink, and Noble Black. The Premier3 does have Global Passport CDMA/GSM passport capabilities which means it could be used around the world. But for everyone outside of Japan, it is currently not possible to use AU phones properly (only for calls and media).

DUAL MODE CDMA/GSM ???

Source

muantaaaaaaabbbbbssssssssss.....kaya digital camera sony ya...pengaruh sony emank kuat bgt di SE...

ada berita2 tentang akan kluarnya hp baru pengganti c905 ga gitu?? wkwkwkwk

ato yang lebih mantep dari c905 ada ga ya?

sony masi ada peluang untuk bangkrut ga se?
runyam neh

Sony Ericsson ignores solar panel gimmick in future handsets

Sony Ericsson are not following the flock when it comes to making a green phone, according to an interview with Head of Sustainability Mats Pellbäck-Scharp up on Omio.Greenheart Tree

Rather than going down the solar panel route on a single handset like Samsung with the Blue Earth or LG’s newest planet-saving device, Sony Ericsson are pushing the GreenHeart initiative which showcases innovative methods such as e-manuals and energy saving phone chargers.

He in fact says that the effort and energy consumed adding solar panels to a handset in production is not actually offset by it’s usage, actually doing more harm than good!

Instead Sony Ericsson has been making great steps over the last ten years including using not using hazardous materials such as bromine and PVC in all their phones, making a much bigger difference to the world than a single eco-conscious device.

GreenHeart will be launched by a single handset in the first half of 2009, with a view to rolling out these environmentally aware changes across the entire portfolio in the future.

Source

Sering denger kata "Sagem"?
Akhir2 ini kata Sagem cukup populer di thread F305 atau S302.
Yup, keduanya memang diproduksi oleh Sagem.
Selain F305 dan S302, masih ada handphone Sony Ericsson lain yang bukan diproduksi oleh SE sendiri tapi diorderkan ke pihak lain.

Untuk sementara, daftarnya baru ada segini nih :

F305 - Sagem
J132 - Flextronics
K330 - Arima
R306 - FoxConn
S302 - Sagem
T250 - Arima
T280 - Arima
T303 - Arima
W302 - Sagem
X1 - HTC
Z320 - FoxConn
Z250 - FoxConn

WOW......flagship n'diri aja ngga bkinin sendiri.ckckckck.yg laen kyknya asing tuh.(yg jls asing dikuping saia).kyk Arima/Foxconn,perusahaan itu jg ngebikin handset mobile jua kah?

-- Posted from my SonyEricsson

Arima kyk perusahaan optik gitu.. Aneh..

Btw sepertinya untuk nomenklatur x1xxx s/d x3xxx bakal ada pengaruh dr merk diluar SE ya.. Utk x5xxx ke atas baru asli SE.. Pengecualian utk Xperia..
Apa Idou jg nebeng merk lain ya? He2..

-- Posted from my SonyEricsson

apa ini bukti klo SE ngga begitu serius ngegarap segmen low end/mid low?apa ngga sempet?apa smua waktu udah habis bwt mikirin WALKMAN/CYBERSHOT?
apa.......
apa........
apa.......
apa.......
ah terlalu banyak APA yg ironisnya mesti dijawab oleh org yg berkata itu sendiri.

-- Posted from my SonyEricsson

inget, bapaknya SE itu SONY. and SONY never does cheap!

@WhiteEye
yoii..betul bung..hihihi..SONY enggan maen kelas2 ece2 bgt..alesan dibalik strategynya gak tau deh...entah emank mo bangun image gitu atau apalah....

Biarlah kejadian ini diabadikan di sini...
Diambil dari status live feed friends gw di Facebook.
Abaikan nama2 lainnya, konsentrasi hanya ke nama Djunadi Satrio.
Siapa Djunadi Satrio? Search...!!! Google is easy to use. OK?

@TRO
Maksudnya apa bro?
Gw gak ngerti.
Kalo dalam pengertian gw berarti dia pake BlackBerry donk?
Tanda2 SE sudah tak dipercaya lagi.

@samehada
punya fesbuk teu? klo ga, join, trus search djunadi satrio, add as friend.

@TRO
blom tau Facebook Panel kali.

Quote:
samehada95 said:
@TRO
Maksudnya apa bro?
Gw gak ngerti.
Kalo dalam pengertian gw berarti dia pake BlackBerry donk?
Tanda2 SE sudah tak dipercaya lagi.

Yah.... kalo cuma sekedar elu, gw, atau WhiteEye, atau Hananta, chen, jakontil, whoever, tiba-tiba pake BB sih gak masalah...
The problem is: Djunadi Satrio???

Djunadi Satrio is head of SE (marketing kali yah ???)

ambil sisi + bro TRO
mungkin SE mo buat yg serupa spt bb (anggap aja the best one is bold)
hehe.........

jadi bos nya SE make dulu
trus ntar kekurangannya, ditambal di SE
hehe.........

@WE
Gw gak punya fesbuk, tapi gw tau kalo Djunadi Satrio itu salah satuorang yg jabatannya tinggi di SE Indonesia.

Ponsel berbahasa Sunda dan Jawa

JAKARTA, SELASA — Tak tanggung-tanggung, Sony Ericsson langsung mengisi dua seri ponselnya dengan fitur Bahasa Jawa dan Sunda untuk memanjakan penggunanya. Dua seri ponsel tersebut adalah seri W302 dan S302 yang sudah diluncurkan sejak akhir tahun 2008 lalu, tetapi kini di-upgrade dengan fitur bahasa ini.

Menurut Djunadi Satrio, Head of Marketing Sony Ericsson Indonesia, tim Sony Ericsson memerlukan waktu satu tahun untuk mempersiapkan fitur bahasa Jawa dan Sunda sebelum akhirnya diluncurkan melalui kedua ponsel ini. Tak semua istilah diterjemahkan ke dalam bahasa daerah ini, selain tak ada padanannya, beberapa istilah yang sudah familiar, seperti bluetooth dan download dipertahankan dengan bahasa aslinya.

Untuk mempersiapkan bahasa yang benar dalam ponsel ini, seperti dikutip Warta Kota, Sony Ericsson menggandeng ahli bahasa dari UGM dan UI. Pihak Sony Ericsson mengklaim sebagai produsen ponsel pertama yang memperlengkapi ponsel-ponselnya dengan bahasa Sunda dan Jawa. Untuk ke depannya, setelah kuartal kedua 2009 ponsel-ponsel keluaran Sony Ericsson akan dilengkapi pula dengan kedua bahasa ini.

Ponsel W302 Walkman® memiliki spesifikasi kamera 2 MP, radio FM, TrackID™, dan Memory Stick Micro (M2) 512 MB dibanderol dengan harga Rp 1.500.000. Sementara untuk ponsel S302 Snapshot mengunggulkan kamera 2 MP yang dilengkapi dengan memori internal 20 MB dan dukungan memori eksternal Memory Stick Micro™ (M2™), Photo Light dan Photo Fix dipasarkan dengan harga Rp 1.400.000.

Sumber: Kompas

Quote:
TheRealOne said:
Yah.... kalo cuma sekedar elu, gw, atau WhiteEye, atau Hananta, chen, jakontil, whoever, tiba-tiba pake BB sih gak masalah...
The problem is: Djunadi Satrio???

masalahnya, beliau belom ngeh sama Facebook Panel for XPERIA.

Mungkin ga ada yang mau nagajarin cara makenya di kantor..
Atau dia sendiri udah bosen sama produknya sendiri yah..

SE sekarang udah "berani" masuk ke pasar Korea... gak tanggung-tanggung, produk yang dipasarkan di sana langsung yang paling tinggi speknya saat ini : Xperia X1.

Sony Ericsson launches its business in Korea with the unveiling of the Xperia™ X1

13 March 2009

Global mobile handset maker, Sony Ericsson launches its premium touch phone Xperia™ X1 in partnership with leading national operator, SK Telecom. The mobile Web communication and multimedia entertainment phone comes with customisable panel interface catering to the Korean market, and aims to provide local consumers with a premium smart-phone experience.

March 10, 2009 (Seoul) – Global mobile handset maker, Sony Ericsson today announced the launch of its business in Korea. It will cooperate with SK Telecom, its partner to launch the premium touch, arch-slider phone Xperia™ X1 which lets users choose from a dynamic range of activities at anytime and anywhere.

The innovative and unique, premium touch phone Xperia™ X1 is the world’s first arc-slider multimedia phone, and meets the demand for personalised mobile web communication and multimedia entertainment with style.

The Xperia™ X1 brings you the all-in-one solution in a single user-friendly yet stylish device that fits nicely in your pocket; whether you want to reply your work emails while watching the latest action movie on the train or check in with your friends on their plans for the weekend while reading through a PowerPoint document for a presentation.

The stylish multimedia Xperia™ X1 which runs on Windows Mobile® 6.1 brings personalisation to a new level. By allowing you to access information and applications the way you like through a customisable easy-to-use graphical panel interface, you will be able to tailor-make how you want information to be presented or even choose which items you want easy access to!

“Our vision for the Xperia™ X1 is to deliver a seamless blend of mobile web communication and multimedia entertainment in a distinctive stylish design,” said Hirokazu Ishizuka, Corporate Vice President and Head of Asia Pacific Region of Sony Ericsson Mobile Communications. “Customised panel interface on the Xperia™ X1 means that our customers will be able to live their lives to the fullest by enjoying the premium experience of energised communications in their own way.”

Encased in a full stainless steel body, the stylish handset sports a roomy 3-inch clear WVGA display to bring your content to life from enjoying your favourite movie in cinematic-like DVD quality on the 3 inch WVGA screen to working efficiently with Microsoft® Windows Mobile® platform on-the-move. For quick typing, the Xperia™ X1 slides open to present the world’s first arc-slider design, revealing a wide pitch full QWERTY keypad.

Entering the Korean market

To launch the Xperia™ X1 with Windows Mobile® and a WIPI Platform, Sony Ericsson Korea cooperated with SK Telecom, the distributor of the product, to customize the X1 in consideration of the local Korean customers. The result was the development of three new panels - “My smart panel,” “DAUM panel” and “My PC panel” and the localization of the “SPB panel” in Korean for the local user’s convenience. The sales of the Xperia™ X1 will start within March.

“My smart panel” is a wireless Internet service for smart phones developed by SKT, which provides users easy access to online services including mail, messenger and internet browsing. “DAUM panel” is a customized service by Sony Ericsson which gives users instant access to services found on the DAUM portal, such as mail, web search and T-story whilst “My PC panel” allows users to experience ubiquitous and individualized media services by connecting the mobile to the content and software of a PC through WiBro. In addition, the “SPB panel” is a great panel which gives quick finger-friendly access to everything you need in a second.

Specific to the Korean market, additional components and accessories including a battery with charger, a 4G micro SD card installed with the movie Spiderman 3 will accompany every purchase of the Xperia™ X1. The first 1,000 customers will get their names engraved on their X1 and a luxurious leather phone case for free, making it truly personalized.

“We are very excited to establish Sony Ericsson’s presence in Korea and firmly believe that we have the right product to offer to Korean consumers,” said Hirokazu Ishizuka, Corporate Vice President and Head of the Asia Pacific region. “Working closely with our strategic partner, SK Telecom, we will build the Sony Ericsson brand awareness and increase our mindshare within the marketplace.”

“Xperia™ X1 is truly a personalized phone which offers smart-phone users an innovative yet premium mobile multimedia experience,” said Youn-hee Han, Head of Sony Ericsson Korea. “Worldwide, it is the first time that the Xperia™ X1 has been customized with four panels to suit a local market needs, and it is a clear indication of Sony Ericsson’s commitment to the market.”

"As the strategic partner for Xperia™ X1, we are honoured to support the launch of Sony Ericsson in Korea, and to mark this milestone in the local telecommunications industry. With its full touch, unique customizable panel interface, we believe Xperia™ X1 will prove to be popular with sophisticated Korean mobile phone users,” said Joon Dong Bae, Executive Vice President of SK Telecom.

Additionally, over 60 SK Network and Sony Korea service centres and contact centre(Call Center:1588-4170) have been set up to support the after-sales service for Xperia™ X1.

Users can download the X1 Korean video manual and various panels for free on the X1 website: wwww.xperia.co.kr.

Sony Ericsson XperiaTM X1 – At a Glance

Design

* Sliding qwerty keypad
* Xperia™ panels
* Optical joystick navigation
* Navigation key

Connectivity

* Quad-Band EDGE 850/900/1800/1900 MHz
* Tri-Band HSPA 900/1700/1900/2100 MHz
* Data Transfer (HSDPA 7.2 Mbps & HSUPA 2Mbps)
* S-GPS & A-GPS
* Bluetooth™ technology
* Modem
* USB support
* WLAN

Windows Mobile® Operating System 6.1

* Microsoft® Outlook Mobile: email, contacts, calendar, tasks
* Microsoft® Office Mobile: Word, Excel, PowerPoint
* Synchronization
* Internet Explorer® Mobile
* Windows Media™ Player Mobile
* Windows Live™
* Exchange ActiveSync®
* Utility Applications: file explorer, calculator, pictures & video, notes

Camera

* Auto focus
* 3.2 megapixel camera
* Photo light
* Video recording (MPEG-4 real time over 30 frames compression format)

Multimedia

* Video streaming (3GPP Play)
* Video viewing (H.264/AAC Codec)
* USB 2.0 mass storage device support
* Bluetooth™ stereo (A2DP)
* Standard 3.5mm Stereo Audio Output
* Windows Media Player Mobile
* Java VM(MIDP 2.0/CLDC 1.1)
* 3D games
* MP3 Music tones
* FM radio

Internet

* Internet Explorer® Mobile
* Opera 9.5 browser
* Web Surfing Browser
* RSS feeds

Communication and Messaging

* Audio calling
* Video calling (H.263)
* SMS / MMS (GSM 7it/KSC5601)
* Email (POP/IMAP/Push-mail)
* Predictive text input
* Speakerphone
* Vibrating alert
* Flight mode

Organiser

* Editing and reading Office document
* Reading Adobe Acrobat Reader®
* Alarm clock
* Calculator
* Calendar
* Handwriting recognition
* Notes
* Phone book
* Tasks

Facts and Figures

* Size: 110 x 53 x 16.7 mm
* Weight: 158 grams

* Available colours
* Solid Black
* Steel Silver

* Main screen: 65,536 colour TFT
* Resolution: 800 X 480 pixels (WVGA)
* Size: 3 inches

Memory

* Internal Memory
* Phone memory: up to 256 MB / Flash rom: 256MB / Rom 256 MB
* External Memory
* microSD™ memory card support (4GB microSD card bundled)

@TRO
Bro, ada bedanya ga sm X1 yg di Indo?

Quote:
Blu3m4n said:
@TRO
Bro, ada bedanya ga sm X1 yg di Indo?

Beberapa item yang ditebelin di bawah ini kayanya yang membedakan antara versi Korea dan non-Korea.

To launch the Xperia™ X1 with Windows Mobile® and a WIPI Platform, Sony Ericsson Korea cooperated with SK Telecom, the distributor of the product, to customize the X1 in consideration of the local Korean customers. The result was the development of three new panels - “My smart panel,” “DAUM panel” and “My PC panel” and the localization of the “SPB panel” in Korean for the local user’s convenience. The sales of the Xperia™ X1 will start within March.

“My smart panel” is a wireless Internet service for smart phones developed by SKT, which provides users easy access to online services including mail, messenger and internet browsing. “DAUM panel” is a customized service by Sony Ericsson which gives users instant access to services found on the DAUM portal, such as mail, web search and T-story whilst “My PC panel” allows users to experience ubiquitous and individualized media services by connecting the mobile to the content and software of a PC through WiBro. In addition, the “SPB panel” is a great panel which gives quick finger-friendly access to everything you need in a second.

Specific to the Korean market, additional components and accessories including a battery with charger, a 4G micro SD card installed with the movie Spiderman 3 will accompany every purchase of the Xperia™ X1. The first 1,000 customers will get their names engraved on their X1 and a luxurious leather phone case for free, making it truly personalized.

* S-GPS & A-GPS

Beberapa berita baru dan agak baru dari Press Release.

Spam and Phishing

13 March 2009

Sony Ericsson Mobile Communications is aware that a series of unsolicited emails have been sent to members of the general public from an email address that appears to bear the name 'Sony Ericsson' and which tells that the recipient has won a sum of money in a competition and requests that certain personal data be confirmed. These unsolicited communications are not from Sony Ericsson Mobile Communications and are believed to be attempts to obtain personal data for fraudulent purposes. Sony Ericsson Mobile Communications wishes to take this opportunity to apologise to members of the general public for any inconvenience or confusion caused by these fraudulent emails. If you receive a similar unsolicited email please do not reply to it, but forward it to questions.gb@[tautan dihapus]

Sony Ericsson Announces New Appointment

11 March 2009

London, UK - Sony Ericsson today announces that Mats Lindoff, Sony Ericsson Chief Technology Officer (CTO), has decided to leave the company effective 31st March to pursue new career opportunities.

Commented on today's announcement Mats Lindoff said, "After six inspiring years I have decided to pursue other opportunities outside Sony Ericsson. To be a member of the team who has built up Sony Ericsson has been a great privilege. The course of evolution and change in our industry has been extraordinary, thanks to the very creative, innovative and passionate people I have met at Sony Ericsson. I leave the company with many fond memories and wish the company well in the future."

Effective 1st April Ronald 'Ron' Louks, currently Head of Technology, Americas, and Deputy CTO, Sony Ericsson, will assume the role of CTO.

Sony Ericsson is a top, global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

dari [tautan dihapus].. gw harap cuma rumor... kayaknya berita ini udah pernah berhembus juga yaa

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Kamis, 19/03/2009 16:15 WIB

Sony Ericsson Siap Cerai?

Fino Yurio Kristo - detikinet

Sony Ericson (ist)

Jakarta - Nama Sony Ericsson cukup ternama di kancah bisnis ponsel dunia. Namun bisa jadi, nama tersebut bakal tinggal kenangan bila kabar yang menyebutkan Ericsson ingin cerai dari Sony ini benar.

Dikutip detikINET dari InformationWeek, Kamis (19/3/2009), Ericsson dilaporkan ingin berpisah dari Sony menurut berita yang dipblikasikan oleh media Jerman, Manager-Magazin.

Alasan yang dikemukakan adalah, Ericsson mungkin ingin berfokus pada bisnis infrastruktur telekomunikasi saja seiring terpaan krisis ekonomi yang berimbas cukup besar pada industri ponsel.

Sony Ericsson memang masih masuk lima besar pabrikan ponsel terbesar dunia. Namun persaingan kian hari kian ketat. Di pasar ponsel high end misalnya, keberadaan Apple, Research in Motion dan Nokia melemahkan posisi Sony Ericsson.

Jika benar Ericsson meninggalkan Sony Ericsson, pihak Sony dilaporkan tertarik memiliki seluruh saham yang ada. Saat ini, Ericsson dan Sony berbagi kepemilikan atas Sony Ericsson.

Juru bicara Ericsson menolak dimintai tanggapan mengenai rumor ini. Namun CEO Ericsson Carl-Henric Scanberg sebelumnya pernah menyatakan mereka masih berkomitmen untuk melanjutkan kerja sama dengan Sony. ( fyk / faw )

xixiix... sorry ternyata berita seputar diatas dah diposted sama boss tro di thread SE portfolio...

repost ngga papa yakk

Sony Ericsson Mobile Communications menyatakan penjualan kuartal pertama

dan laba sebelum pajak akan melanjutkan pelemahanya terkait permintaan konsumen yang melemah

seiring dengan mengosongkan persediaan di jalur distribusi dan ritel sebanyak 14 juta telepon

dengan harga rata-rata 120 euros. (MarketWatch/fz)

[tautan dihapus]

W995 ada kabarnya ngak ..???? kira2 launchingnya di indonesia kpn ..??

thx

Ada berita buruk dan berita kurang baik. Mau yang mana dulu?
Berita kurang baiknya adalah adanya artikel di bawah ini yang merupakan berita buruk.

Sony Ericsson warned over high return levels of its handsets

Manufacturer faced with disgruntled operators and retailers

Sony Ericsson phones are continuing to boomerang, with as many as four out of 10 handsets being returned by customers.

The C905 and C902 are the current handsets affected, and follow similar returns levels of the W910 and K850 in 2008.

Mobile previously reported returns at 30%, but retailers and operators have said the number is higher.

Most alarmingly for Sony Ericsson, retailers and operators have said they are taking a more rigorous stance on product ranges this year, and will not be afraid to turn down flagship handsets if there are doubts on quality.

A company spokesman said the C905 is the best selling contract handset, adding: ‘Some of the early stock that came in had problems, and it is this that has been in the market. With the new stock, the number [of returns] will drop fairly dramatically.

berita baiknya apa bro TRO?????????/

g da berita baik nya klo itu mah

kn bro TRO bilang ada nya cuma berita kurang baik n berita buruk doank :lol:

berita kurang baik nya itu y ada nya berita buruk td :nyahaha: bro TRO bisa aja ny :lol:

Quote:
arai31 said:
berita baiknya apa bro TRO?????????/

Gak ada berita baik kan?
Seperti gw bilang di atas :

Quote:
TheRealOne said:
Ada berita buruk dan berita kurang baik. Mau yang mana dulu?
Berita kurang baiknya adalah adanya artikel di bawah ini yang merupakan berita buruk.

Quote:
Dave_Gazebo said:
g da berita baik nya klo itu mah

kn bro TRO bilang ada nya cuma berita kurang baik n berita buruk doank :lol:

berita kurang baik nya itu y ada nya berita buruk td :nyahaha: bro TRO bisa aja ny :lol:

Tul bro.... hehehe...

Oya, 17 April besok adalah jadwal pengumuman laporan hasil penjualan kuartal pertama tahun 2009.
Berita baik atau berita buruk?
Diprediksi bahwa SE akan melanjutkan masa2 suram seperti periode2 sebelumnya, yaitu masih rugi....

Rugi yang terus berlanjut...

Sony Ericsson reports first quarter results

17 April 2009

Q1 highlights:

* Income before taxes was a loss of Euro 358 million (excl. restructuring charges)
* Cost saving program progressing as planned and additional savings of Euro 400 million announced
* Launch of ‘Entertainment Unlimited’ consumer proposition and new generation of products well received by operator partners

The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the first quarter ended March 31, 2009 is as follows:

Number of units shipped (million)
Q1 2008 22.3
Q4 2008 24.2
Q1 2009 14.5

Sales (Euro m.)
Q1 2008 2,702
Q4 2008 2,914
Q1 2009 1,736

Gross margin (%)
Q1 2008 29%
Q4 2008 15%
Q1 2009 8%

Operating income (Euro m.)
Q1 2008 184
Q4 2008 -262
Q1 2009 -369

Operating margin (%)
Q1 2008 7%
Q4 2008 -9%
Q1 2009 -21%

Restructuring charges (Euro m.)
Q1 2008 -
Q4 2008 129
Q1 2009 12

Operating income excl. restructuring
charges (Euro m.)
Q1 2008 -
Q4 2008 -133
Q1 2009 -357

Operating margin excl. restructuring charges (%)
Q1 2008 -
Q4 2008 -5%
Q1 2009 -21%

Income before taxes (IBT) (Euro m.)
Q1 2008 193
Q4 2008 -261
Q1 2009 -370

IBT excl. restructuring charges (Euro m.)
Q1 2008 -
Q4 2008 -133
Q1 2009 -358

Net income (Euro m.)
Q1 2008 133
Q4 2008 -187
Q1 2009 -293

Average selling price (Euro)
Q1 2008 121
Q4 2008 121
Q1 2009 120

Units shipped in the quarter were 14.5 million, a decrease of 35% compared to the same period of last year and in line with our March 20, 2009 interim announcement of approximately 14 million units. Sales for the quarter were Euro 1,736 million, a decrease of 36% from a year ago. Sales decreased primarily as a result of continued weak consumer confidence and de-stocking in the retail and distribution channels.

Gross margin declined both year-on-year and sequentially, reflecting a change in the product mix, material write-offs, and exchange rate volatility.

Income before taxes for the quarter excluding restructuring charges was a loss of Euro 358 million, within the range announced on March 20, 2009 (loss of Euro 340 - 390 million).

“As expected, the first quarter of this year has been extremely challenging for Sony Ericsson due to continued weak global demand. We are aligning our business to the new market reality with the aim of bringing the company back to profitability as quickly as possible,” said Dick Komiyama, President, Sony Ericsson. “The management intends to pursue an additional cost saving program targeting a further annual operating expense reduction of Euro 400 million, to be completed by mid-2010.”

The company’s initial cost saving program targeting annual operating expense reductions of Euro 300 million by the end of the first half of 2009, including a workforce reduction of 2,000 headcount, has now been completed. A total of Euro 187 million restructuring charges have been recorded compared to the initial estimated costs of Euro 300 million.

In January 2009 an additional cost saving program was initiated to target annual operating expense reductions of Euro 180 million by the end of 2009. The cost of this program will be covered by the initial Euro 300 million restructuring costs announced in July 2008.

The additional cost saving program announced today will include a further reduction in the global workforce of approximately 2,000 people. It is estimated that new restructuring charges of Euro 200 million will be needed to complete this program.

As of March 31, 2009, Sony Ericsson retained a strong net cash position of Euro 1.1 billion.

Market share in the first quarter decreased and is now estimated to be around 6%, down two percentage points sequentially.

Sony Ericsson forecasts that the global handset market for 2009 will contract at least 10% from around 1,190 million units in 2008.

At Mobile World Congress in February 2009, Sony Ericsson announced a new consumer proposition, called ‘Entertainment Unlimited’ (EU), to build on Sony Ericsson’s leadership in music, imaging, gaming, content services, and applications to deliver unlimited opportunities for consumers. The company also announced the first Entertainment Unlimited phone with the concept name ‘Idou’ to be launched in the second half of 2009. The next EU announcement will take place on 28 May.

jadi gak sabar nunggu 28 mei...

omong2...sampe masuk Kompas hari ini nih sonyericsson mengenai penurunan keuntungan ini..hihihi

Sony Ericsson to seek $135.5 million or more

TOKYO (Reuters) - Japanese electronics maker Sony Corp said on Tuesday its loss-making mobile phone joint venture with Sweden's Ericsson (ERICb.ST) will likely seek at least 100 million euros ($135.5 million) in funds by March.

The comment by a Sony spokeswoman comes after Sony Chief Financial Officer Nobuyuki Oneda said last week that the venture would need to raise funds in some way, whether it be through bank loans or via an injection from the parent companies.

Sony Ericsson said last month it planned to cut one in five jobs this year to help it return to profit after sluggish demand resulted in a hefty first-quarter loss.

Details of the fund raising will be jointly decided by the two parent companies, Sony spokeswoman Mami Imada said.

Shares in Sony were up 3.5 percent at 2,505 yen, outperforming the Tokyo stock market's electrical machinery index .IELEC.T, which gained 2.3 percent.

[tautan dihapus]

siap - siap nyoret Ericsson di belakang Sony............

jah.. kalo ampe pisah beneran... gimana gw mo nyerpis hape SE donk....a aaaaaaaaaaaaa

Sony Ericsson Sindir Pengguna Blackberry

Senin, 1 Juni 2009 - 07:30 wib
Susetyo Dwi Prihadi - Okezone

JAKARTA - Kepopuleran Blackberry yang semakin meluas, dituding merusak peta persaingan industri ponsel cerdas. Tapi itu tidak berlaku bagi Sony Ericsson, bahkan vendor ini menyindir pengguna Blackberry.

Menurut Sony Ericsson, banyak pengguna Blackberry adalah orang-orang latah yang hanya ikut-ikutan membeli handset besutan Research in Motion (RIM) tersebut.

"Selain pebisnis, Blackberry juga dibeli oleh anak muda, yang mereka beli karena ikut-ikutan orangtuanya. Padahal, mereka hanya menggunakannya untuk Facebook, dan cheting saja," sindir Hanny Sanjaya, Manager Product Group Marketing Sony Ericsson Indonesia kepada okezone, usai media launch SE W395, di EX Plaza, beberapa waktu lalu.

Untuk itulah, Hanny menambahkan, kehadiran Blackberry tidak berpengaruh banyak terhadap penjualan SE. Bahkan dia mengungkapkan, pengguna SE jarang yang berpindah ke lain merek lain.

Kendati demikian, SE tetap akan menjaring penguna baru. Salah satu strateginya adalah, dengan menambah jajaran ponsel yang mensasar pelanggan yang membutuhkan unlimited multimedia.

"Setidaknya ada lebih dari 10 seri lagi yang akan kami gelontorkan pada kuartal keempat. Empat dari seri musik, enam dari lifestyle," tegas Hanny. (srn)

Sumber : [tautan dihapus]

Akhir 2009, Xperia X2 Mendarat di Indonesia

Minggu, 31 Mei 2009 - 12:18 wib
Susetyo Dwi Prihadi - Okezone

JAKARTA - Kabar terbaru datang ponsel cerdas milik Sony Ericsson, Xperia. Sukses dengan Xperia X1, vendor terbesar kedua itu bakal merilis generasi kedua atau Xperia X2 di Indonesia.

"Rencananya Xperia X2 bakal kami rilis di pasar Tanah Air, pada akhir tahun ini," ungkap Hanny Sanjaya, Manager Product Group Marketing Sony Ericsson Indonesia, usai media launch SE W395, di EX Plaza, Sabtu (30/5/2009).

Kehadiran Xperia X2 nanti, oleh Hanny, diharapkan dapat mengikuti jejak keberhasilan dari generasi sebelumnya. Ini sekaligus untuk melengkapi jajaran ponsel cerdas SE, yang menurutnya, di tahun 2009 adalah tahun ponsel multimedia unlimited.

Hanny mengungkapkan, bahwa tahun ini bukanlah tahun untuk pasar musik dan kamera, yang selama ini banyak dikeluarkan oleh Sony Ericsson. Oleh karena itulah, Xperia 2 dapat menambal kehadiran segmen multimedia unlimited Sony Ericsson, untuk bersaing dengan ponsel cerdas vendor lain.

"Xperia X2 kita harapkan bisa sesukses Xperia 1," tandas Hanny.

Xperia X2 akan menggunakan sistem operasi berbasis Windows Mobile dan dikabarkan memiliki fitur data geolokasi dari Google. Ponsel cerdas ini takkan jauh berbeda dengan generasi sebelumnya Xperia X1.

Kabarnya Untuk pembuatan Xperia X2 ini, pihak Sony Ericsson menggaet perusahaan sebuah pabrik manufaktur handset yang merupakan cabang dari Asustek, yakni Pegatron Technology. Xperia X2 juga mengusung desain yang diklaim memiliki kelebihan dibandingkan Xperia X1 dari sisi keypad dan bobot.
(srn)

Sumber : [tautan dihapus]

Sony Ericsson Bantah Fokus Pada Pasar Low End

Minggu, 31 Mei 2009 - 11:05 wib
Susetyo Dwi Prihadi - Okezone

JAKARTA - Selama ini Sony Ericsson lebih sering mengeluarkan ponsel dengan harga terjangkau. Apakah ini menunjukan kalau vendor ini lebih memilih fokus pada pasar low end?

"Tidak juga, kita tidak melulu fokus pada ponsel untuk menengah saja. Banyak juga ponsel sony ericcson yang dirilis untuk segmen lain juga," bantah Hanny Sanjaya, Manager Product Group Marketing Sony Ericsson Indonesia, usai media launch SE W395, di EX Plaza, Sabtu (30/5/2009).

Menurut Hanny anggapan itu wajar saja mengemuka, pasalnya hingga pertengahan 2009 ini, Sony Ericsson lebih banyak mengeluarkan ponsel dengan seri Walkman dan Cybershoot. Termasuk SE W395, yang baru saja diluncurkan.

Selain itu, saat ini, Sony Ericsson juga tengah meningkatkan pelanggan dengan meluncurkan ponsel yang kompatibel dengan aplikasi Facebook. Bahkan ada beberapa ponsel yang menggunakan Facebook genarasi kedua.

"Aplikasi Facebook generasi kedua nanti, pengguna ponsel bisa langsung mengunggah foto tanpa perlu online. Jadi tidak hanya update status saja," tandas Hanny.
(srn)

Sumber : [tautan dihapus]

hmmm....penasaran sama X2,koq announcement nya ngga pernah terdengar,padahal katanya mau dirilis akhir tahun ini,menarik ditunggu...

-- Posted from my SonyEricsson

Sony Ericsson Pocket TV; exclusive weekly entertainment show

June 2nd 2009

Posted by: Jonathan Morris
Kicking off on June 4th 2009, Sony Ericsson's new Pocket TV weekly music and entertainment show will start a 13-week series. The made for mobile sow can be watched on any mobile handset or online via a dedicated YouTube channel.

Sony Ericsson's Pocket TV will be hosted by hot new talent Matt Edmondson, with help from a number of roving reporters. Shows will feature irreverent, humorous and enlightening interviews with artists and bands, live sessions as well as behind the scenes features.

The line-up for episode one includes Brit Award winner Florence and the Machine back at art college, MOBO award winning number one hip hop group N-Dubz being grilled up close, and much hyped American vegans Hockey will be performing an acoustic set in a greasy spoon café in front of the locals.

Subsequent shows are set to feature appearances from the likes of Mika, The Gossip, Maximo Park, Jordin Sparks and Marilyn Manson, to name but a few.

As well as music, Sony Ericsson’s Pocket TV will cover entertainment and youth culture, whether it’s comedy, fashion or film - but with its own unique point of view.

The show will also feature contributions from Citizen Journalists, handpicked from video entries posted by viewers on the YouTube channel. Sony Ericsson’s Pocket TV will be free to download each week in five 90-second segments, to any handset through a dedicated WAP site ([tautan dihapus]). It will also be available to watch in extended three minute clips or a 15min show via a dedicated YouTube channel at [tautan dihapus]

Viewers can follow PocketTVshow on twitter or become fans of the PocketTVshow group on facebook for behind the scenes news, tips on forthcoming guests and photos from the set.

Sumber: What Mobile

Sony Ericsson announces new GreenHeart™ portfolio strategy and bold CO² emissions reduction targets

04 June 2009

* Company commits to 20% CO² emissions reduction across internal operations by 2015
* Additional commitment to reduce full life cycle CO² emissions by 15% for all products by 2015
* New GreenHeart™ pioneer products commits company to reduce overall environmental impact of its entire portfolio

London – June 4, 2009 – Sony Ericsson today unveiled goals for reducing CO² emissions across the whole company by 20% by 2015 in absolute terms. At the same time the company committed to reducing the total greenhouse gas emissions by 15% from the full life cycle of its products i.e. from the mining, production, through the use by consumers to the end of life management by 2015.

A key pillar of these commitments is the introduction of Sony Ericsson’s new GreenHeart™ pioneer products which launched with two flagship phones – the C901 GreenHeart™ and Naite- and the MH300 headset, one of the greenest on the market. Green innovations showcased in the new GreenHeart™ pioneer phones will migrate into the wider portfolio enabling the company to continually reduce the environmental impact of its entire portfolio, to become a benchmark for the industry.

Both the C901 GreenHeart™ and Naite build on Sony Ericsson’s industry leading ‘green core’, the result of a long standing commitment to eliminate the use of hazardous chemicals from its phones. Additional ‘green’ features include an e-manual that reduces paper usage by over 90%, smaller packaging that decreases transport related CO² emissions by over 80%, recycled plastics and a low-power charger. Thanks to these innovations, the overall CO² footprint of the GreenHeart™ products is reduced by 15%.

“Since the start of the joint venture in 2001, Sony Ericsson has strived to exceed industry standards in the removal of harmful substances and energy efficient chargers. We have implemented a full life cycle approach to sustainability in order to build phones with a green core as well as reducing CO² emissions from the product in use and ensuring sustainable end-of-life treatment.” said Dick Komiyama, President, Sony Ericsson. ”Today’s announcement on emission reduction targets and the new GreenHeart™ pioneer products is the next step in building a more sustainable business and a key pillar in our invigorated product portfolio strategy.”

For more information on Sony Ericsson’s sustainability commitments and for further detail on the GreenHeart™ programme, please join us for a global web cast and Q&A at 13:00 (UK time) on Thursday 4th June. [tautan dihapus]

The company is also committing to a significant increase in the volume of phones collected as part of its global TakeBack initiative. Sony Ericsson aims to collect one million phones yearly from its own system from 2011 onwards making it easy for consumers to recycle by providing more locations and information about the process.

Anne-Sofie Andersson, Director, International Chemical Secretariat (ChemSec) said, “Sony Ericsson proactively engages with our organisation on a number of chemicals related sustainability issues. In the ChemSec Business Group Sony Ericsson is a constructive and ambitious counterpart, actively contributing to the debate on initiatives such as the revision of RoHS, aimed at reducing the use of toxic chemicals and heavy metals in consumer goods.”

“Information and communications technologies can have a major role to play in delivering a low carbon world,” states Peter Madden, Chief Executive, Forum for the Future. “ We’re really pleased to be working with one of the leading manufacturers – Sony Ericsson – as they commit to making the carbon reductions necessary to avoid climate change and ensure their business can prosper in the low carbon economy of the future.”

To learn more about Sony Ericsson’s long term strategy towards sustainability please visit
[tautan dihapus] and [tautan dihapus]

gaaaan...gw nemu brita ni...
Walkman Xseries di kaskus ato di republika
coba buka deh,bener ga tuh? ada yg bisa kasih penjelasan???

sori gan...ternyata bukan SE,tp walkman sony...mmm...my mistake

Ada berita menarik nih:
Paris Hilton Drops BlackBerry for Sony Ericsson in Dubai (Update2)

By Ayesha Daya
[tautan dihapus]

June 18 (Bloomberg) -- Paris Hilton, heiress and socialite, said she replaced her BlackBerry phone with a Sony Ericsson handset after Sony Ericsson Mobile Communications Ltd. sponsored her reality TV show that will be filmed in Dubai.

Wearing a floor-length green dress, Hilton told reporters in Dubai yesterday that the 22 female contestants in the Middle Eastern version of “My New BFF” won’t be requested to pole-dance because Dubai is “much classier than Las Vegas,” where a previous series was filmed.

“That was Las Vegas and that will stay in Las Vegas. I will not make the girls do anything like that because I respect the culture here,” Hilton, 28, said at a news conference at the Intercontinental Hotel in Dubai.

Hilton is on her first visit to the Middle East as she targets the region as a new market for her brand. Dubai, one of seven sheikhdoms in the United Arab Emirates, has become the region’s most cosmopolitan city as it built offices and hotels to attract global companies such as Goldman Sachs and Halliburton Co.

She was given five Sony Ericsson handsets, Hilton said.

“One is even like a watch with a phone on it and it’s so cool,” she said. “So I’m switching my BlackBerry to Sony Ericcson today. Sorry BlackBerry, I’m now a Sony Ericcson user and very excited.”

Following an infamous appearance in a sex tape posted on the Internet, Hilton’s career as a celebrity has included acting, singing, clothing lines and a perfume.

Hilton may also spend some time looking at property while in Dubai, she said.

Hotel Hopes

“I’m here to find my best friend but I’m also here to expand my brand,” she said. “And I would love to open a hotel in Dubai, it would be incredible to have a Paris Hotel and nightclub. So maybe I’ll be checking out some properties while I’m here too.”

Greeting the audience with “as-salaam alaykum,” the Arabic salutation, she was keen to learn how to translate some of her favorite English phrases.

“How do you say ‘hot’ in Arabic?” she asked. “How do you say ‘huge’?”

The celebrity refused to comment on questions unrelated to the show, including reports of a romance with Manchester United footballer Christiano Ronaldo.

Hilton starts filming today until July 8 in Dubai, a spokeswoman at Viola Communications said. The second season of her BFF series, in which Hilton seeks her “best friend forever,” is currently being shown on MTV, according to the show’s Web site.

To contact the reporter on this story: Ayesha Daya in Dubai adaya1@[tautan dihapus]
Last Updated: June 18, 2009 05:44 EDT

Yang ditulis dengan warna MERAH bikin penasaran...

Maria Sharapova and Sony Ericsson partnership serves a style ace at Liberty
17 June 2009

Maria Sharapova today unveils cutting edge student works as part of Sony Ericsson’s latest design and style initiative, with London College of Fashion, which explores the link between technology and style trends.

London, UK – June 17, 2009 – Tennis superstar, fashion icon and Sony Ericsson global brand ambassador Maria Sharapova today unveiled exclusive London College of Fashion (LCF) student designs in the window of internationally renowned design store Liberty.

Over a term-long project, Sony Ericsson worked with the School of Fashion Design and Technology at London College of Fashion to explore the relationship between technology and fashion. Students were briefed by the Sony Ericsson design team and Maria, who sent a personal message of support to the students, to help inspire future designs and ideas.

Sony Ericsson and LCF
The Sony Ericsson LCF collaboration has involved more than 80 students from four degree courses, three year groups and countries across the world – all competing for a chance for their designs to be displayed in the window of Liberty, the opportunity to meet Maria and receive a prize from Sony Ericsson.

The winner was picked from a shortlist of 25 entries by a panel of judges including Maria, Sony Ericsson designer Tina Lekeberg, London College of Fashion Designers in Residence Boudicca and senior academics from the School of Fashion Design and Technology. The winner and two runners-up were revealed by Maria to international media today.

Known for her style on and off the court, fashion is one of Maria’s passions, and she played an integral part in the development of the course module and the student design judging panel.

LCF Winning Design
The winning design came from British student Georgie Davies, 20, a second year student studying for a BA in Fashion Design and Development.

Georgie wanted to find a way to alert a person when their mobile phone rings in a noisy bar, club or venue. She created a cocktail dress made up of interactive scales, inspired by butterfly wings. When the phone rings, the dress subtly lights up, alerting you to the call.

“I’m thrilled to be involved in such an innovative project that encourages creativity and pushes the boundaries of fashion,” said Maria Sharapova. “Georgie’s winning design presented a completely different look at how fashion interacts with technology. Everyone has shown such creative flair and I am really impressed with all the designs. My partnership with Sony Ericsson has given me the opportunity to be involved in so many fantastic projects and has enabled me to explore one of my passions – style.”

Sony Ericsson and Design
Over the past year Sony Ericsson has worked closely with Maria on various projects. The successful Maria Sharapova Design Collection was launched in 2008 – a range of mobile phone accessories, to compliment any woman’s outfit. The Sony Ericsson and London College of Fashion collaboration was created to encourage students to look in-depth at how technology and fashion can compliment and influence each other to create on-trend and forward-thinking designs.

“We have a fantastic international design team at Sony Ericsson who develop cutting edge technology designs by keeping ahead of style trends and working closely with leading institutions like the London College of Fashion,” said Aldo Liguori, Corporate VP and head of global communications and PR from Sony Ericsson. “By investing in fashion, it enables us to gain insight from future fashion stars as well as providing the students with a chance to get noticed on the world stage with our global brand ambassador Maria Sharapova, whose fashion knowledge has been integral to this project.”

London College of Fashion
Colin Renfrew, Dean of the School of Fashion Design and Technology, said: “The Sony Ericsson collaboration is a fantastic example of how London College of Fashion strives to form meaningful and innovative industry partnerships. The open and creative brief allowed our students free reign to develop design ideas that are forward thinking.

Having Maria involved in this project has really helped the students identify with Sony Ericsson and has enabled the winning design to be showcased worldwide – really highlighting the breadth of talent at London College of Fashion.”

Winner, Georgie said: “Winning the Sony Ericsson competition has been wonderful; it’s given me real confidence in my work. It was fascinating to work conceptuality with the idea of technology and how to incorporate it into fashion.”

Georgie received two tickets to London Fashion Week, two tickets to the Wimbledon Championships at the All England Club and entry to the Sony Ericsson WTA Pre-Wimbledon Party, in association with Ralph Lauren. The two runners-up, Lova Moller from Sweden and Cecilia Ku from Hong Kong, also had their designs showcased with Maria and received a Sony Ericsson T707 mobile phone, two tickets to London Fashion Weekend and Liberty of London accessories.

Lova’s design took the concept of online ‘status’ updates and took it one step further by concealing cameras in a garment that continuously record the wearer’s surroundings and wirelessly transmit video updates to the mobile phone, which can be uploaded from a handset to the internet. Cecilia designed a metal bag that is a power source to charge items, such as a mobile phone, when on the move. Sony Ericsson phone designs and Cecilia’s love of clean lines interact well to create a stylish accessory.

Liberty
Liberty, situated on world-renowned Carnaby Street and in the heart of shopping paradise Oxford Circus, has always been synonymous with distinctive chic and eclectic but cool style statements – a perfect venue for Maria Sharapova and Sony Ericsson.

“We were delighted to host Maria and the London College of Fashion designers,” said Maxine Groucutt, Head of Visual Identity at Liberty. “Sony Ericsson approached us with a concept that supports the burgeoning British fashion industry – we were very excited to be involved!”

Note to Editors:

About Maria Sharapova and Sony Ericsson
Maria Sharapova has been Sony Ericsson’s Global Brand Ambassador since October 2007. As a leading personality not just on the tennis court, but also in the world of style and fashion, Maria Sharapova brings a wealth of fashion knowledge and glamour, by working closely with Sony Ericsson to create and work on exciting and aspirational fashion projects.

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit [tautan dihapus]

© Sony Ericsson Mobile Communications AB, 2009.

About London College of Fashion
London College of Fashion has an international reputation as a leading provider of fashion education research and consultancy. The unique portfolio of specialist courses range in level from Foundation to Postgraduate. The subject range corresponds to the process of the creation, production and promotion of fashion and the management and marketing of those activities. Many of the College’s courses are unique to the UK and offer students an experience unmatched by even a handful of specialist colleges worldwide.

Alumni include Jimmy Choo (shoe designer), Harold Tillman (Chairman of British Fashion Council), Joseph Azagury (shoe designer), Jacques Azagury (fashion designer), Linda Bennett (LK Bennett), Angela Buttolph (journalist and TV presenter), Linda Cierach (fashion designer), Patrick Cox (shoe designer), Sarah Harris (journalist), Emma Hope (shoe designer), Ashley Isham (fashion designer) and Andrew Ramroop (tailor).

London College of Fashion was established in 1906 and currently has more than 4,000 students, one third of whom come from overseas.

About Liberty
Liberty, one of London’s best loved and completely unique retail emporiums, embarked on a dramatic ‘Retail Renaissance’ with a sharp new look and a global initiative debuting in spring 2009. The original luxury concept store had its own fashion makeover with a dynamic, more expansive offering along with an innovative and curated new layout at the centre of the store’s transformation. From February 2009, Liberty staked its claim as the preferred destination for avant garde fashion and design in London.

At the heart of these transformations are the best designer products in the world, brought together within the new space to create an irresistible retail destination. Nowhere else in the world is such a sharply edited range of designer pieces on offer.

Telecom firms back standard phone charger in Europe

Posted on - Mon Jun 29, 2009 10:11AM EDT

BRUSSELS (Reuters) -

Top mobile telephone suppliers have agreed to back an EU-wide harmonization of phone chargers, the European Commission said on Monday, hailing the pact as good news for consumers and the environment.

The agreement by Nokia, Sony Ericsson and other industry majors will mean phones compatible with standard charging devices are available in Europe from next year, said the EU executive, which has pushed for such a deal.

"People will not have to throw away their charger whenever they buy a new phone," said EU Industry Commissioner Guenter Verheugen, estimating that unwanted phone accessories accounted for thousands of tons of waste in Europe each year.

The Commission said the agreement would involve the creation of an EU norm, and that the new generation of mobile phones would use a standard micro-USB socket to ensure compatibility.

There are an estimated 400 million mobile phones in Europe, with 185 million bought each year.

The chargers will be usable only for data-enabled phones, which have more capability than just standard calls and SMS texts. Data-enabled phones are expected to account for almost half of all new mobile handset purchases in 2010.

The Commission hopes that as people discard their old handsets, within three to four years all data-enabled phones in Europe will be using standardized chargers.

New data-enabled phones will come with a standardized charger but after an unspecified time the two items will be sold separately, industry group DigitalEurope said.

The director of DigitalEurope, Bridget Cosgrave, said the price of such chargers had not yet been determined.

Motorola, Apple, LG, NEC, Qualcomm, Research in Motion, Samsung and Texas Instruments have also signed the agreement, the Commission said.

The 10 companies involved control 90 percent of the European market.

The standardized chargers will be compatible only with European phones, but Verheugen said he hoped other countries would follow Europe's lead.

"We're assuming this new European initiative will have a knock-on effect globally and manufacturers won't just be doing this on the European market," Verheugen said.

(Reporting by Mark John and Caroline Linton; Editing by Dale Hudson)

goodbye fastport!

Hore!!!!
3.5mm jack juga donk

Sony Ericsson announces new organisational set-up for Austria, Benelux, France, Germany and Switzerland market units

02 July 2009

London, UK – July 2, 2009 – Sony Ericsson Mobile Communications AB {“Sony Ericsson”) announced today a new and more effective organisational set-up for market units Austria, Benelux, France, Germany and Switzerland that aims at further strengthening its relationships with operator customers and creating greater efficiencies across all areas of the business. These changes are effective July 1 and will be completed by the end of September 2009.

The new organisational set-up will group the Austrian, Dutch, German and Swiss markets as one cluster, under the overall responsibility of Luc van Huystee who will be based at Sony Ericsson’s offices in Dusseldorf. The markets of Belgium, Luxembourg and France will form a new grouping under the overall responsibility of Pierre Perron, who is based at the company’s offices in Paris.

“By grouping these important Western European markets, in this way, we are able to drive greater operational synergies, especially in how we can support our operator customers and consumers going forward. The changes announced today are part of our overall global plan to align our resources and become a leaner, stronger and more nimble organisation,” said Kristian Tear, head of region Western Europe and global customer operations at Sony Ericsson. “Our existing sales and marketing offices in these countries will continue to function as before and focus on further strengthening their relationships with operator customers and distributors,” he added.

Van Huystee and Perron will assume responsibility for their respective new areas in addition to their current roles.

Andrea Gaal, currently head of Sony Ericsson’s market unit Austria & Switzerland, and Max van den Berg, currently head of Sony Ericsson’s market unit Benelux, will remain in their roles until the end of September 2009. Gaal and Van den Berg are expected to assume new positions at Sony Ericsson after September, and details will be announced in due course.

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson global communications and PR
Aldo Liguori: +44 20 8762 5860
General Press: +44 20 8762 5858
Email: press.global@[tautan dihapus]
Web: [tautan dihapus]

>> Read More

Sony Ericsson's second quarter, 2009 financial results announcement will be made on 16 July, at 07:30 UK time / 08:30 CET, followed by a conference call with analysts and media at 09:00 UK time / 10:00 CET

01 July 2009

Please find below a more detailed breakdown of the corresponding times in other regions and numbers to call:

PRESS RELEASE ISSUED:
July 16, 2009
07:30 am UK time

CONFERENCE CALL:
Hosted by Dick Komiyama, President of Sony Ericsson Mobile Communications
July 16, 2009
09:00 am UK time
10:00 am Central European time (CET)
04:00 am US Eastern time (EST)
17:00 pm Japan time (JST)

WEBCAST:
A live webcast of the conference call will be available at: [tautan dihapus]
Or please click here to join the webcast directly: [tautan dihapus]
The archived webcast will be available approximately one hour after the completion of the conference call.

CALL-IN NUMBERS:
UK and Europe: +44 20 7806 1955
Sweden: +46 8 5352 6407
US: +1 718 354 1389
Japan: +81 3 3570 8228

REPLAY:
A replay of the conference call will be available approximately two hours after the completion of the conference call until 11:00 pm UK time on July 22, 2009.
UK and Europe: +44 20 7806 1970
Sweden: +46 8 5876 9441
US: +1 718 354 1112
Japan: +81 3 3570 8212

Replay passcode: 6976647#

Sony Ericsson reports second quarter results

16 July 2009

Q2 highlights:
* Continued challenging market conditions
* Transformation program on track
* New Communication Entertainment portfolio announced - shipping Q4 2009

The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the second quarter ended June 30, 2009 is as follows:

Number of units shipped (million)
Q2 2008 : 24.4
Q1 2009 : 14.5
Q2 2009 : 13.8

Sales (Euro m.)
Q2 2008 : 2,820
Q1 2009 : 1,736
Q2 2009 : 1,684

Gross margin (%)
Q2 2008 : 23%
Q1 2009 : 8%
Q2 2009 : 12%

Operating income (Euro m.)
Q2 2008 : -2
Q1 2009 : -369
Q2 2009 : -274

Operating margin (%)
Q2 2008 : -0%
Q1 2009 : -21%
Q2 2009 : -16%

Restructuring charges (Euro m.)
Q2 2008 : 11
Q1 2009 : 12
Q2 2009 : 1

Operating income excl. restructuring charges (Euro m.)
Q2 2008 : 8
Q1 2009 : -357
Q2 2009 : -274

Operating margin excl. restructuring charges (%)
Q2 2008 : 0%
Q1 2009 : -21%
Q2 2009 : -16%

Income before taxes (IBT) (Euro m.)
Q2 2008 : 8
Q1 2009 : -370
Q2 2009 : -283

IBT excl. restructuring charges (Euro m.)
Q2 2008 : 19
Q1 2009 : -358
Q2 2009 : -283

Net income (Euro m.)
Q2 2008 : 6
Q1 2009 : -293
Q2 2009 : -213

Average selling price (Euro)
Q2 2008 : 116
Q1 2009 : 120
Q2 2009 : 122

Units shipped in the quarter were 13.8 million, a decrease of 43% year-on-year and a sequential decrease of 5%. Sales for the quarter were Euro 1,684 million, a year-on-year decrease of 40%. This was due to continued challenging market conditions in all regions, particularly in Latin American markets.

Gross margin improved sequentially, despite lower volumes and sales, driven by a more favourable product mix and less material write-off costs than the previous quarter.

Income before taxes for the quarter, excluding restructuring charges, was a loss of Euro 283 million compared to a loss of Euro 370 million from the previous quarter. This was due to the better gross margin, as well as reduced operating expenses that are a result of the ongoing cost savings program.

“As expected, the second quarter was challenging and we still believe the remainder of the year will be difficult for Sony Ericsson. Our focus remains on bringing the company back to profitability and growth as quickly as possible, and our performance is starting to improve due to our cost reduction activities. The new product portfolio that integrates communications, entertainment and social media applications should contribute to healthier topline development when shipments start later this year,” said Dick Komiyama, President, Sony Ericsson. “We remain confident that the actions we are taking will further improve our financial situation and strengthen Sony Ericsson’s competitiveness.”

As of June 30, 2009, Sony Ericsson retained a good net cash position of Euro 965 million.

Programs started mid 2008 to reduce operating expenses by Euro 880 million are on track, with the full benefit expected during the second half of 2010. The total restructuring charges for these programs are estimated to be well within the previously announced Euro 500 million. Since the beginning of the cost reduction programs, the total global workforce has been reduced by 2,350 people.

During the quarter Sony Ericsson expanded on its strategy of transforming into the Communication Entertainment brand with the announcement of three new mobile phones; Aino, Satio and Yari. These phones integrate communications features with entertainment content and social media applications. In addition, Sony Ericsson announced the expansion of its content delivery platform, PlayNow™ arena, to include an application store and downloadable movies via PC.

Sony Ericsson maintains its forecast that the global handset market for 2009 will continue to contract by at least 10% from around 1,190 million units in 2008. Sony Ericsson estimates that its market share was over 5% in the second quarter.

The liquid identity and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications.
Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. Subject to change without prior notice.

A live webcast of the conference call will be available on July 16, 2009 at:
10:00 Central European Time (CET)
17:00 Japan Time (JST)
09:00 UK Time (BST)
04:00 US Eastern Time (EDT)

See:
[tautan dihapus]
or join the webcast directly at:
[tautan dihapus]
The archived webcast will be available approximately one hour after the completion of the conference call.

CALL-IN NUMBERS:
Japan: +81 3 3570 8228
Sweden: +46 8 5352 6407
UK and Europe: +44 20 7806 1955
US: +1 718 354 1389

REPLAY:
A replay of the conference call will be available approximately two hours after the completion of the conference call until 11:00 pm UK time on July 22, 2009.
Japan: +81 3 3570 8212
Sweden: +46 8 5876 9441
UK and Europe: +44 20 7806 1970
US: +1 718 354 1112

Replay passcode: 6976647#

KESIMPULAN : Net income Q2 2009 : -213 (Euro m.). RUGI.

Quote:
WhiteEye said:
KESIMPULAN : Net income Q2 2009 : -213 (Euro m.). RUGI.

Pinter.

Bacanya pusing

Quote:
samehada95 said:
Bacanya pusing

Hahaha... tapi kan udah dirangkum dengan sangat ringkas sama WE: RUGI.

wah gw demen banget sama kata2 paris yang

“One is even like a watch with a phone on it and it’s so cool,” she said. “So I’m switching my BlackBerry to Sony Ericcson today. Sorry BlackBerry, I’m now a Sony Ericcson user and very excited.”

ahahahaha...

Goodbye Dicky....

Sony Ericsson announces changes to company leadership

17 August 2009

London, UK – 17 August, 2009 – Sony Ericsson Mobile Communications today announces that Bert Nordberg, currently Executive Vice President of the Ericsson Group and Head of Ericsson Silicon Valley, will join Sony Ericsson as Co-President effective 1st September. Mr. Nordberg will work closely with Sony Ericsson President Hideki (Dick) Komiyama and the entire senior management team to effect a smooth management transition. Mr. Nordberg, who will be based at Sony Ericsson’s global headquarters in London, will assume the role of President, Sony Ericsson Mobile Communications, on 15 October, and Mr. Komiyama will retire from the company at the end of the year.

In addition, Sir Howard Stringer, Chairman, CEO and President, Sony Corporation, and a member of the Board of Sony Ericsson, will become Chairman of the Board of Sony Ericsson on 15 October. In his role as Chairman of the Board of Sony Ericsson, Mr. Stringer will succeed Carl-Henric Svanberg, President & CEO of Ericsson.

Commenting on today’s announcement, Dick Komiyama said, “The Sony Ericsson transformation programme I began over a year ago is more than half way completed, and I am pleased with what we have achieved so far. I believe it is the right time for me to begin transferring the leadership of the company to a person who is able to complete the transformation programme and lead Sony Ericsson through its next phase of development. I will continue to be involved with Sony Ericsson’s business until the end of the year and look forward to working closely with Bert to ensure a smooth handover.”

Carl-Henric Svanberg, President & CEO of Ericsson, and Chairman of the Board of Sony Ericsson, said, “In the two years he has been at Sony Ericsson Dick Komiyama has made some very important changes to their organisation and laid the foundation for the company’s turn-around. Although we are sorry to see him leave Sony Ericsson, we fully respect his decision.” He added, “Bert Nordberg has a strong track-record in the area of business realignment and was instrumental in the transformation of Ericsson in the years 2002 – 2003. I am confident he will be able to build upon the foundation Dick has created and lead the final stages of Sony Ericsson’s transformation. Bert also brings a wealth of experience in telecommunications network infrastructure and in sales, where he has been a key driver of Ericsson’s overall growth from 117 billion to more than 200 billion SEK today.”

Sir Howard Stringer, Chairman, CEO and President, Sony Corporation, said, “We want to thank Dick Komiyama for his leadership in spearheading critical changes at Sony Ericsson over the past two years. The company is now well-positioned to capitalise on growth opportunities and return to profitability. Dick has made an enormous contribution to Sony Ericsson in a short time, as well as to Sony Corporation in the years before that. We wish him all the best in his retirement. We are delighted that Bert Nordberg is joining the company as a strong and worthy successor to Dick. Bert brings tremendous experience and enthusiasm to his new role, and with his strong telecommunications background he will lead Sony Ericsson into a very bright future.”

Bert Nordberg said, “I am very pleased to be joining Sony Ericsson. With the growing importance of open source platforms, applications and content in the mobile handset industry, I believe the experiences I have gained in Silicon Valley will be very relevant to Sony Ericsson’s business going forward. I look forward to working with Dick Komiyama in the transition phase and getting to know the rest of the Sony Ericsson management team.”

Bert Nordberg’s photos and bio are available on
[tautan dihapus]

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

FOR MEDIA INFORMATION PLEASE CONTACT:

Sony Ericsson Global Communications and PR
Aldo Liguori: +44 20 8762 5860
General Press: +44 20 8762 5858
Email: press.global@[tautan dihapus]
Web: [tautan dihapus]