Permisi lagi bapak-bapak Moderator...
Di waktu2 lalu kan kadang2 ada berita2 umum tentang Sony Ericsson, misalnya tentang hasil penjualan, penunjukkan brand ambassador, dan lain-lain, yang masing2 dibikin thread tersendiri.

Gw usulin bikin thread khusus aja ya... biar semua berita/informasi umum tersebut dikumpulin jadi satu.

Thanks.

Sebagai pembuka...

J.D. Power and Associates Ranks Sony Ericsson Highest Mobile Handset Provider for Second Consecutive Time

For the second consecutive time, Sony Ericsson ranked highest in U.S. overall customer satisfaction performance among wireless mobile phone brands in the 2008 J.D. Power and Associates U.S. Wireless Mobile Phone Evaluation Study(SM). Sony Ericsson was previously ranked highest in the same study during periods of 2006 and 2007.

"Achieving the top ranking for performance and quality of our mobile handsets from consumers is an honor and demonstrates our commitment to bring a broad range of world class handsets that both simplify and enrich the wireless communication experience of our U.S. consumers," said Najmi Jarwala, president of Sony Ericsson North America. "Just as this study measures the 'satisfaction experience of handsets,' Sony Ericsson's long-standing goal is to set the standard for product and application innovation, and to create mobile handsets that lead in design, quality and ease of use. Already, 2008 is proving to be a milestone year for Sony Ericsson in the U.S. with the largest portfolio of handsets fitting a wide range of consumer lifestyles."

In this 2008 Vol. 1 Mobile Phone Study, Sony Ericsson ranked highest among mobile phone brands with a score of 740, significantly higher than industry average. Sony Ericsson received significantly higher than industry average scores in all factors, which included physical design, operation, features and battery function.

The study measured customers' satisfaction with wireless handsets based on five key product performance factors, including physical design, operation, features, handset durability and battery function.

Sony Ericsson entered the wireless handset market in 2001 as a joint venture between Sony and Ericsson. Since its inception, the company has released a number of Sony sub-branded handsets, including the Walkman(TM) and Cyber-shot(TM) brands in 2005 and 2006, respectively. In February 2008, Sony Ericsson launched XPERIA(TM), the first sub-brand born within Sony Ericsson.

For more information about Sony Ericsson or its products, visit [tautan dihapus]

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit [tautan dihapus]. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

With Highest In Overall Customer Satisfaction Performance, Sony Ericsson Continues Leadership with Superior Design and Product Innovation.

Sumber : JUSTAMP

Win a Xperia X1- Sony -Ericsson Official Contest

in case your don't know or forgot:

Sony Ericsson will give away 7 unlocked Xperias (valueD each about USD $1,000) to the top 7 winners of the contest.
Deadline to participate October 24
.
1-Watch all nine episodes of WHO'S JOHNNY-X mini movie.
2- In every episode find all the references to 9

3- Sign in for the contest and answer the questions for each episode.

Synopsys: - Sam, a coach or journalist, is thrown from a car and loses his memory even his name.
He uses the XPERIA X1 to find who he is and what happened...

Click on this link to watch the videos
[tautan dihapus]

Read the rules and enter contest here:
[tautan dihapus]

Dari Sony Ericsson Press Release :

Sony Ericsson Reports Third Quarter Results

17 October 2008

Q3 Highlights:

• Break even results, excluding restructuring charges, as challenging business conditions continued

• C902 Cyber-shot™ camera phone is hit model of the quarter

• First Xperia™ branded multimedia phone X1 began shipping

• Expansion of music service offering with announcement of PlayNow™ plus

London, UK - The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the third quarter ended September 30, 2008 is as follows:

Units shipped in the quarter were 25.7 million, a sequential increase but flat year-on-year, while sales for the quarter were Euro 2,808 million, a decrease of 10% compared to the third quarter of 2007. Most of this decrease reflects the impact of exchange rate fluctuations, as well as a shift of the product mix to more lower priced phones. Gross margin also decreased year-on-year and sequentially due to continued price pressure at a time of adverse cost trends in the supplier base. This was partially mitigated by the introduction of new products at the end of the second quarter, such as the C902 Cyber-shot™ camera phone, which is selling well; however, strong competition continues, particularly in Europe. Income before taxes for the quarter was Euro 12 million, excluding restructuring charges of Euro 35 million, a decrease compared to the third quarter of 2007.

Average selling price (ASP) for Sony Ericsson decreased both sequentially and year-on-year in line with levels seen in previous quarters. This is due to selling more lower priced phones and increased price competition in the market for mid- to high-end phones. Sequentially, market share for the third quarter remained flat and is estimated to be around 8%.

“As expected the third quarter has continued to be challenging for Sony Ericsson. We have moved forward with our plans to align operations and resources with the consolidation of R&D facilities into a more agile and cost efficient organisational structure. As previously announced, our target remains to reduce operating expenses by Euro 300 million annually by the end of the second quarter 2009, with the full effects expected to appear in the second half of 2009.These plans are progressing in line with expectations,” said Dick Komiyama, President, Sony Ericsson. “We are committed to executing our alignment plan as speedily as possible to ensure we have the right size and organisational structure to return the business to healthy profitability.”

During the third quarter Sony Ericsson announced PlayNow™ plus,the next step in its music service offering. PlayNow™ plus is a high speed and high quality music download service for both the phone and PC that will launch in the fourth quarter with Telenor in Sweden with a special edition Sony Ericsson W902 Walkman® phone integrated with the PlayNow™ plus service. Further roll-outs of the service are planned with other network partners around the world in early 2009.

Sony Ericsson also announced a number of new phones in the quarter, including three new Walkman® phones, its first UMA handset (G705u) and the first models with integrated You Tube™ connectivity (W595, W902, G705). In addition, Sony Ericsson started a major marketing initiative to launch its first multimedia convergence phone under the new sub-brand; Xperia™, and started shipping the phone, the Xperia™ X1, at the end of the quarter.

As communicated previously, Sony Ericsson paid a second dividend to the parent companies totalling Euro 300 million (Euro 150 million each) in the quarter based on 2007 earnings, and at the end of September 2008 Sony Ericsson had net cash of Euro 1.4 billion.

Sony Ericsson forecasts that the global handset market for 2008 will grow at a rate of around 10% from more than 1.1 billion units in 2007, while the industry ASP will continue to decline. The majority of this growth is expected to be in emerging markets where lower priced phones dominate.

Cyber-shot™ and WALKMAN® are trademarks of Sony Corporation.
The Liquid Identity logo, Xperia™ and the Xperia™ logo and PlayNow™ are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB.
Sony is a trademark or registered trademark of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

EDITOR’S NOTES:

Financial statements and additional information:

Financial statements:

Consolidated income statement (2)
Consolidated income statement – isolated quarters
Consolidated balance sheet
Consolidated statement of cash flows (2)
Consolidated statement of cash flows – isolated quarters

Additional information:

Net sales by market area by quarter

Sony Ericsson is a top, global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

CONTACTS:

Investors/Analysts
Ericsson Investor Relations
Gary Pinkham (Stockholm) +46 8 719 0858
Susanne Andersson (Stockholm) + 46 8 719 4631

Sony Investor Relations
Shinji Tomita (London) +44 20 7426 8696
Gen Tsuchikawa (Tokyo) +81 3 6748 2180

Press/Media
Sony Ericsson Global Communications and PR
Aldo Liguori (London) +44 20 8762 5860
Merran Wrigley (London) +44 20 8762 5862
Simone Bresi-Ando (London) +44 20 8762 5863

This press release contains forward-looking statements that involve inherent risks and uncertainties. We have identified certain important factors that may cause actual results to differ materially from those contained in such forward-looking statements. For a detailed description of risk factors see Sony's and Ericsson's filings with the US Securities and Exchange Commission, particularly each company's latest published Annual Report on Form 20-F.

>>> Read more

Beberapa info berkaitan dengan C902 dan James Bond 007: Quantum of Solace.

Iris creates Bond application for Sony Ericsson
by Staff, Campaign 20-Oct-08, 12:20

LONDON - Sony Ericsson is turning its phones into high-tech spy gadgets to promote its association with the upcoming James Bond film, Quantum of Solace.

A website, created by iris Digital, will host an interactive movie which test a player's secret agent skills across four special spy missions.

Upon successful completion of each level, the site will deliver a code, which players can use to unlock exclusive mobile phone applications.Each application available to download is Bond-themed, among them a function which turns a player's camera phone into a wireless spy cam, as well as a fingerprint scanner, x-ray viewer and universal detector that makes a user's phone seem more like something from Q's lab.

Credits

Project name
"Directive C902"
Client
Cathy Davies, Director of Global Marketing Communications for Sony Ericsson
Brief
To create a digital campaign that leverages Sony Ericsson's association with the upcoming James Bond film Quantum of Solace
Creative agency
iris Digital
Copywriter
Matt Hallett
Art director
Bill Adcock
Planner (creative agency)
Michelle Byrne
Media agency
MEC
Media planner
Stefan Burford
Media spend
Undisclosed
Designer
Rob Adderley
Exposure
Digital across 42 countries globally

Sony Ericsson unveils Quantum of Solace campaign

Sony Ericsson is set to unveil a global digital campaign to promote its brand partnership with the latest Bond instalment Quantum of Solace.

The campaign, created by Iris Digital, is part of Sony Ericsson’s integrated marketing push, which seeks to highlight the features of the C902 Titanium Silver Cyber-shot phone used by James Bond in the film.

The rich content microsite [tautan dihapus] hosts “Directive C902”, an interactive movie that puts a player’s secret agent skills to the test across four missions, while showcasing the phone’s features and functions.

Filmed in the style of a spy thriller, each successfully completed mission delivers a code that unlocks an exclusive mobile phone application and grants access to the next level of the game.

Among the Bond-themed mobile applications available to download is a Wireless spy cam, which turns a player’s camera phone into a fully working gadget. Users can set up their phone to take photos at regular intervals for a set period of time and automatically email the captured shots to their inbox.

Sony Ericsson director of global marketing communications Cathy Davies, said, “As well as enabling our customers to actually own the James Bond phone we’re able to offer them unique experiences online, in store and through partner marketing as well as through the phones themselves.”

Other mobile downloads include a Fingerprint scanner, an X-ray viewer and a universal detector, all designed to trick unwary friends and colleagues into believing the phone has come straight from Q’s R&D lab.

After completing the four tiers of the game, players are invited to enter a competition to win a VIP trip to Monte Carlo and experience the Bond lifestyle firsthand.

The soft launch will begin this week through an email marketing campaign and online media will start to drive people to the site from the 20th October.

TV, cinema, outdoor, press and in-store POS materials have also been created as part of the ‘I Bond. James Bond’ campaign.

The close up of Daniel Craig’s eye was specially commissioned by iris for the Sony Ericsson campaign. The integrated campaign will run in over 42 countries.

Iris Digital creative director Tori Winn, said, “We've leveraged one of the most iconic film properties in the world through a global digital campaign that features Sony Ericsson's new C902 handset throughout. Visitors get entangled in a web of espionage where they can test their secret agent skills in cool and engaging ways. They're rewarded for their efforts with access to exclusive cutting-edge mobile applications and entry to a global competition”.

SE - James Bond Microsite

I (SE) Bond. James Bond.

Penghasilan SE turun ya? pantesan harga SE lsg pada turun drastis utk HP yg tipe baru.. beli G700 di 3,15jt, seminggu kemudian lsg 2,75jt.. lsg jual ganti ke c702 dah..

UIQ is going nowhere, Sony Ericsson are done with it

Sony Ericsson doomed the Symbian UIQ platform by publicly stating at the Symbian Smartphone Show in London that "UIQ didn't attract the operator, manufacturer or consumer interest needed to stop it from failing".
The other shareholder, Motorola, didn't have anything to comment.
Sony Ericsson's Patrick Olson admitted the failure of the UIQ platform to gain a steady fan base among users and a steady business case among network carriers.

That statement obviously explains the reason why Sony Ericsson cancelled their two latest UIQ smartphones even before they are officially announced. SE are obviously going full steam ahead with the Symbian Foundation, which will stake at providing a unified UI on diverse platforms.
Motorola on the other hand have their own UIQ plans and word is they are going to release more UIQ phones before the new Symbian Foundation's own S60-based platform becomes available. Still, they don't have any strategy for the support of the already existing and future handsets (much like SE).
We've always known that UIQ phones don't really have a competitive edge to them, but now it's official. UIQ is already a dead fish. You are welcome to share your condolences in the comments.

kontes nya seru, jadi bisa liat suasana negri orang..,
aku juga ikutan =)..
yang dari indonesia cuma dikit..,
tp knp ya link foto nya ga bisa di load.., ?
klo kya gtu mana bisa suru temen2 bwt vote.. hmm

vote ya hehehehhee

Quote:
TheRealOne said:
Units shipped in the quarter were 25.7 million
...

Kali ini SE mengungguli Motorola dan LG dalam hal market share.
Motorola hanya mengapalkan 25.4 juta unit dan LG mengapalkan 23.0 juta unit handset di Quarter 3 2008.
Jadi, per Q3 2008 SE resmi menduduki peringkat ketiga di bawah Nokia dan Samsung dalam hal market share.
Semoga Q4 dan seterusnya menjadi lebih baik lagi....

Dari USEB :
Sony Ericsson joins the Top 3 with 8.2 percent Q3 market share

Despite Sony Ericsson’s rather obvious market difficulties, it has managed to keep its market share for the third quarter of 2008 at a consistent 8.2 percent, making Sony Ericsson the third largest mobile phone manufacturer by a margin.

The reason why Sony Ericsson has now joined the Top 3 doesn’t really have that much to do with Sony Ericsson itself but rather bad financial results from LG and Motorola that were both previously ahead of Sony Ericsson in terms of market share. Motorola’s Q3 market share is at 8.1 percent, while LG’s is at 7.4 percent.

Dari ABI Research :

3Q-2008 Mobile Handset Shipments Manage to Maintain Forward Momentum Despite Credit Crunch Tsunami

NEW YORK - October 30, 2008

“Given the traumatic news ricocheting around the financial markets, one would almost expect mobile handset markets to have nosedived”, says ABI Research Asia-Pacific vice-president Jake Saunders. “However 3Q-2008 still delivered 8.2% year-on-year growth.”

While mobile phones can be viewed in part as fashion accessories, they also impart other value propositions that are highly valued by end-users. Substantial improvements in key functional areas (e.g. memory, battery life, data speed, processor speed) are being noticed by end-users. Still, many are opting to remain on open contracts rather than upgrade their handsets and lock themselves into down payments for new phones and potentially expensive monthly commitments.

The positive news is that handset vendors are reporting input costs for handsets are on a downward curve. Vendors have also refreshed their handset portfolios and have strengthened their mid-tier and low-tier handset line-ups to appeal to end-users on tighter budgets.

4Q-2008 will be a vital quarter for handset vendors and mobile operators. Expect to see aggressive marketing and promotional activities from operators and vendors alike as they strive to lure end-users to upgrade their handsets before the year’s end.

ABI Research has revised its expectations for 4Q-2008 down to 7.5% growth from 10.4%. Year-on-year annual growth is therefore likely to be between 10.5% and 11%, to close out the year at around 1.27 billion.

“There are winners and losers in 3Q-2008”, notes research director Kevin Burden. “Nokia stumbled slightly to see its market-share shrink to 37.7%. Motorola and LG were also net losers (total market-share: 8.1% and 7.4%) respectively. Winners include Samsung (16.6%), Apple (2.2%), and RIM (2.0%). Smartphones are truly capturing the imagination of the buying public which is benefitting vendors with highly desirable smartphones.”

Nokia may well claw back some of its lost market-share as it now has stronger products in the smartphone category. Nokia would have fared worse were it not for its strong line up in the mid-tier and low-tier handset segments, which is where LG and Motorola felt the impact. Despite some barraging in the media, SonyEricsson managed to keep market-share constant at 8.2%.

itu kok cewenya si bond hapenya rada murahan gtu yah...wekekek apa ntar disulap jadi canggih pas di filmnya...??

btw, kenapa film bond ga nampilin xperia..??sayangbgt..padahal bisa jd media promosi..apa pas filnya dibuat xperia lom ada yah...

SE peringkat 3..??well, gw ga bangga2 amat secara itu lebih krn merk2 laen yg anjlok, bukan SE yg ningkat...mending SE lebih kreatif lg dalam mengemas produk..(kyknya ada peningkatan sih..cybershot makin bervariasi taun depan) n mulai deh lebih serius nyasar kelas low end..

Sony Ericsson to Produce 20 Megapixel Cellphones With full HD in 2012

Sony Ericsson is taking their cellphones to the next level, with the goal of producing 12-20-megapixel equipped camera phones in 2012.

Sony Ericsson is taking their cellphones to the next level, with the goal of producing 12-20-megapixel equipped camera phones in 2012.

Looking towards the somewhat near future, SE is envisioning a new line of phones that boast an XGA (1024 x 768) display, a fast CPU of 1GHz, and an Internet connection of at least 100 Mbps.

In addition to the more robust hardware, they're hoping to throw in a digital camera that can snap huge 12-20 megapixel digital images. This camera will also be able to record footage in full high definition, rivaling modern camcorders.

"We have an image of a mobile terminal equipped with digital camera and camcorder capabilities of the future," said Jonas Lundstedt, Ericsson's Director Portfolio Management.

While the camera feature would certainly be nice, it's yet to be known if the sensors are going to hold up their part of the deal. While a 12 megapixel cellphone camera may sound intriguing, it won't be very useful to snap huge resolution, noise-laden junk pics.

source

Tambah koleksi nih bro TRO.

Gilaaaaaaaa.....!!klo beneran...mangtap bgt...
eh, tunggu2...2012 kan masih 4 taun lagi...pd saat itu ni teknologi dah terhitung maju pa belom yah...?
dan satu lagi, dipasarin buat dipasar jepang aja apa seluruh dunia...??
hehehehe

aduh mak nurutin HP bisa bangkrut

diambil dari okezone nih..

++++++++++++++++++++++++++++++++++++++++++++++++++++

Sony Ericsson Tetap Pede di Tengah Krisis
22 November 2008 Topic : Other News || Category : Lain-lain

Vendor ponsel Sony Ericsson (SE) merasa tetap percaya diri dengan peningkatan penjualan yang akan diraihnya di tahun-tahun ke depan, meski krisis ekonomi melanda secara global. Ketika sebagian vendor merasa perlu untuk menahan stock produk mereka hingga kondisi ekonomi dan kurs dolar yang stabil, SE justru berani meluncurkan ponsel-ponsel mereka sesuai janji. Bahkan mereka mengaku tetap mendapatkan antusiasme pembeli yang sama, seperti tahun-tahun sebelumnya.

"Ini merupakan bentuk keyakinan yang tinggi bahwa pasar akan menghadirkan respon yang sama saja meski krisis berlangsung. Bahkan bagi kami (SE), beberapa negara ada yang terpengaruh dengan krisis dan ada juga yang tidak. Menurut kami, Indonesia merupakan salah satu negara yang tidak terkena dampak krisis," ujar Head of Marketing Sony Ericsson Indonesia Djunadi Satrio.

Hal ini terbukti dengan cukup antusiasnya respon pasar terhadap ponsel baru SE. Misalnya saja ponsel multimedia internet SE dengan tajuk XPeria X1. Menurut Djunadi, ponsel tersebut mampu menghadirkan 300 orang yang melakukan prebooking di hari pertama kemunculannya.

"Perilaku tersebut sangat bertolak belakang dengan apa yang diprediksi orang-orang mengenai dampak krisis global. Minat beli masyarakat di Indonesia terhadap ponsel sama sekali tidak mengalami penurunan yang signifikan," papar Djunadi yang juga menjelaskan bahwa selama kuartal terakhir tahun 2008 ini, SE total meluncurkan 8 model ponsel yang akan ditutup dengan satu model lagi pada akhir tahun nanti.

Lalu, mengenai erosi harga ponsel, Djunadi menganggap hal tersebut merupakan sesuatu yang wajar mengingat komponen ponsel yang semakin lama akan semakin bertambah murah. Untuk mengatur hal itu, SE selalu melakukan proses maintaining harga dalam kurun waktu setiap 3 hingga 6 bulan.

Kepercayaan diri SE tidak hanya menyangkut peningkatan penjualan di tengah krisis global. Dalam ponsel game pertamanya pun, SE tidak lagi melibatkan subbrand Sony yang ternama.

Jika sebelumnya SE menyematkan brand fenomenal Walkman dalam setiap ponsel musiknya, atau brand cybershot dalam setiap ponsel kameranya, kali ini SE tidak menyematkan brand PlayStation dalam ponsel game-nya.

"Penamaan brand-brand dari Sony tersebut bukan sebuah keharusan bagi ponsel-ponsel Sony Ericsson. Oleh karena itu, kami memberikan nama seri saja dalam ponsel game ini," papar Djunadi.

Bahkan, lanjut Djunadi, huruf F dalam seri ponsel game ini tidak akan dilekatkan dalam ponsel-ponsel game milik Sony. Huruf F tersebut akan didedikasikan untuk ponsel dengan tema fun and entertainment.

Tema tersebut merupakan salah satu dari empat kategori yang telah menjadi fokus Sony Ericsson. Tiga yang lainnya masuk ke dalam kategori masing-masing Musik (Walkman), Kamera (Cybershot), Mobile Internet dan Lifestyle (fun entertainment).

Di antara ke empat kategori tersebut, menurut Djunadi, ponsel musik Walkman telah memberikan kontribusi yang cukup besar, atau sekira 46 persen, dibanding dengan kategori lainnya. Bahkan penjualan ponsel Walkman sendiri telah mencapai total 100 juta di seluruh dunia. Angka yang cukup jauh meninggalkan kategori ponsel SE lainnya dan cukup memberikan kontribusi pada pangsa pasar SE di dunia yang kini mencapai sembilan persen. (Sumber: [tautan dihapus])

lagi...

++++++++++++++++++++++++++++++++++

Ponsel C902 Model Terpopuler SE di Masa Q3 2008
20 November 2008 Topic : Info HP || Category : Top Level, Smartphone

Sony Ericsson berhasil mengapalkan sekira 25,7 juta unit ponsel pada kuartal ketiga tahun ini. Bahkan ponsel cybershot seri C902 menjadi model terpopuler pada kuartal ini. "Secara global, unit yang dikirimkan pada kuartal ini berjumlah 25,7 juta, suatu kenaikan yang bertahap namun melambat dari tahun ke tahun (year-on-year), sementara penjualan pada kuartal ini adalah sebesar Euro 2,808 juta, turun 10 persen dibandingkan dengan kuartal ke-3 tahun lalu," ujar Head of Marketing Sony Ericsson Indonesia Djunadi Satrio.

Menurutnya, mayoritas penurunan ini merefleksikan dampak dari fluktuasi nilai tukar, serta pergeseran rangkaian produk ke arah ponsel dengan harga lebih rendah. Margin laba kotor juga menurun secara year-on-year dan bertahap, disebabkan oleh tekanan harga yang terus berlanjut di saat tren biaya yang kurang mendukung pada sisi pemasok.

Namun, lanjutnya, hal ini telah diperbaiki secara parsial dengan peluncuran produk-produk baru di akhir kuartal ke-2, seperti ponsel kamera C902 Cyber-Shot yang terjual dengan baik di pasaran. Akan tetapi, bagaimanapun, kompetisi yang kuat terus berlanjut, terutama di Eropa. Laba sebelum pajak pada kuartal ini adalah Euro 12 juta, tidak termasuk biaya restrukturisasi Euro 35 juta, ini merupakan suatu penurunan dibandingkan kuartal ke-3 tahun 2007.

Harga jual rata-rata untuk Sony Ericsson menurun, baik secara bertahap maupun year-on-year, sejalan dengan tingkat harga di kuartal-kuartal sebelumnya. Hal ini disebabkan oleh penjualan ponsel berharga rendah yang lebih banyak, dan peningkatan kompetisi harga di pasar ponsel tingkat menengah ke atas. Secara sekuensial, pangsa pasar untuk kuartal ke-3 ini stabil, dan diperkirakan sekirA 8 persen.

"Sesuai perkiraan, kuartal ke-3 ini tetap menjadi sebuah tantangan bagi Sony Ericsson. Kami telah mulai bergerak dengan rencana kami untuk menyesuaikan kegiatan operasional dan sumber daya, melalui konsolidasi fasilitas Penelitian dan Pengembangan ke dalam struktur organisasi yang lebih ringan dan efisien. Seperti telah diumumkan sebelumnya, kami tetap memiliki target memotong biaya operasional sebesar Euro 300 juta per tahun hingga akhir kuartal ke-2 tahun 2009, dimana dampak penuhnya akan terlihat pada semester ke-2 tahun 2009. Rencana ini terus berkembang sejalan dengan ekspektasi kami," papar Djunadi.

Pada kuartal ke-3 ini Sony Ericsson mengumumkan PlayNow plus, langkah baru dalam penawaran pelayanan musiknya. PlayNow plus adalah jasa download musik kualitas prima dan berkecepatan tinggi untuk ponsel dan komputer atau PC, yang akan diluncurkan pada kuartal ke-4 di Telenor, Swedia dengan Sony Ericsson W902 Walkman edisi khusus yang terintegrasi dengan PlayNow plus. Pelayanan ini akan dibawa ke seluruh dunia mulai awal 2009, bekerja sama dengan mitra jaringan lainnya.

Sony Ericsson juga mengumumkan sejumlah ponsel baru pada kuartal ini, yang termasuk tiga ponsel Walkman, ponsel UMA pertamanya (G705u), dan beberapa model awal dengan konektivitas YouTube terintegrasi (W595, W902, G705). Selain itu, Sony Ericsson memulai program pemasaran besar untuk meluncurkan ponsel multimedia pertamanya di bawah bendera terbaru XPERIA, dan telah mulai mengirimkan ponsel XPERIA X1 tersebut pada akhir kuartal.

Seperti telah dikomunikasikan sebelumnya, Sony Ericsson membayar dividen ke-2 kepada induk perusahaan sebesar Euro 300 juta (masing-masing Euro 150 juta) pada kuartal ini berdasarkan laba tahun 2007, dan pada akhir September 2008 Sony Ericsson memiliki kas bersih sebesar Euro 1.4 miliar.

Sony Ericsson memperkirakan pasar ponsel dunia untuk tahun 2008 akan tumbuh sebesar 10 persen, dari 1,1 miliar unit lebih pada tahun 2007, sementara harga jual rata-rata industri ponsel akan terus menurun. Mayoritas pertumbuhan ini diperkirakan akan terjadi di pasar-pasar berkembang, di mana ponsel berharga rendah mendominasi. (Sumber: [tautan dihapus])

Sony Ericsson have recently added 2 new mini-sites to their ever-growing portfolio of… well, mini-sites, or campaign sites, as they like to call them.

So, the first one is about this app they developed, called ‘Find It’. As the site says, it “can help you locate a whole range of items: your tent at a festival; your car in a crowded car park; your hotel in a busy tourist area; your favourite spot on the beach .” Basically, it’s an app that allows you to tag locations, so that you can find them more easily later on (note, locations, not the TV remote). It requires the HGE-100 GPS enabler accessory in order to work and no, you can’t use your phone’s inbuilt GPS if you have one.
Sony Ericsson - Find it ( [tautan dihapus] )

The second campaign site is about some new and hopefully many upcoming motion-controlled… stuff. Wallpapers, games… other things you might want to be motion-controlled, you name it. They’ve even put up a video to hype you up. You know, one of those artistic type of videos that glue your eyes to the screen, despite the fact that they tell you little or nothing about what it’s actually about. After watching the video you are presented with two links. One of them takes you to the main page of PlayNow arena - nothing special. The second brings you to SE’s Fun & Downloads site to browse the (surprisingly many) motion-controlled games. Thankfully, there are a few free wallpapers as well, which are quite nifty.
Sony Ericsson - Moving the world ( [tautan dihapus] )

agak berhubungan sih, walo dikit.

Mobinnova ICE announced

Mobinnova, who are set to develop Sony Ericsson's next XPERIA-branded handset - the first of which, the X1 was created by HTC, have shown off their flagship handset, called the Mobinnova ICE, which, like the X1, runs on the Windows Mobile 6.1. OS.

As is to be expect, the ICE bears no resemblance to any of Sony Ericsson's currently available handsets. Pricing, and availability of the ICE are not yet known. Technical specifications of the ICE are as follows:

* Connectivity: Quad band GSM, Tri band WCDMA, HSDPA 7.2 Mbps, HSUPA 2 Mbps
* Display: 3", WQVGA resolution, touch-sensitive
* Memory: 256MB ROM / 128MB RAM, MicroSDHC expansion slot
* User Interface: mobiToday, mobiFeel and mobiShift controls
* Processor: 528MHz
* Extras: Wi-Fi 802.11 B/G, Bluetooth 2.0 with A2DP, Mini USB 2.0, TV-Output, FM Radio with RDS/RBDS, A-GPS
* Battery: 1080 mAh
* Dimensions: 114 x 53.5 x 13mm
* Weight: 120 grams

The next Sony Ericsson XPERIA won’t be made by HTC

The next generation of Windows Mobile powered devices by Sony Ericsson presumably won't be HTC-made. Instead, Sony Ericsson will entrust their new smartphone production to a Taiwan-based company called Mobinnova.

The Taiwanese Mobinnova already have experience with mobile phones production under their Foxconn Electronics brand but we can only guess the reason behind that decision of Sony Ericsson (if true at all). Perhaps they are after a better differentiation of their products or are reluctant of using their main WinMo competitor as OEM.

Of course, nobody is really sure whether there would be a new XPERIA, and if there is one, whether it will be based on Windows Mobile at all.

Nevertheless let's hope that future gadgets will exceed the fascinating XPERIA.

Source : [tautan dihapus]

Sony and Sandisk announces 2 Terrabyte Memory Stick Cards

13 January 2009 by Olav Hellesø-Knutsen

Sony and Sandisk has announced a giant leap in storage capacity for the Memory Stick memory card. The new card format is named Memory Stick format for Extended High Capacity

SanDisk Corporation and Sony Corporation today announced the joint development of two expanded formats that will shape the flash memory landscape for years to come. "Memory Stick format for Extended High Capacity (Tentative name)" expands the "Memory Stick PRO" format series to achieve a maximum storage capacity of 2-terabytes (TB), while the "Memory Stick HG Micro" format enables a maximum data-transfer speed of 60 megabytes per second (MB/s), making it one of the fastest-smallest memory card formats to date. Format licensing corresponding to the "Memory Stick format for Extended High Capacity" and the "Memory Stick HG Micro" is scheduled to start in 2009.

Memory Stick Format Series for Extended High Capacity
The demand for high-capacity memory cards capable of storing high-resolution pictures and videos is increasing as the image quality of high-definition digital still cameras, DSLR cameras, and camcorders continues to evolve. The new "Memory Stick Format for Extended High Capacity" format hopes to meet this demand by enabling the recording of up to 2TB of data, which is 60 times more storage capacity than the "Memory Stick PRO" format's 32-gigabyte (GB) capacity limit.

SanDisk Memory Stick Expanded formatBy this format expansion, "Memory Stick PRO Format for Extended High Capacity" shatters the terabyte mark for data storage, opening the door for wider applications. This new format is scheduled to continue to support the "MagicGate" copyright protection technology as well as the "Access Control Function".

Memory Stick HG Micro
In addition, SanDisk and Sony today announced the joint development of "Memory Stick HG Micro", a format expanded from "Memory Stick Micro" (M2). This new format adopts an enhanced 8-bit parallel interface and features an increased interface clock frequency of 60 mega hertz (MHz), enabling 60MB/s (480 Mbps in theoretical value) maximum data transfer speed. This is three times faster than the conventional serial 4-bit parallel interface and 40MHz interface clock frequency adopted in the "Memory Stick Micro", offering data-transfer speeds of the "Memory Stick PRO-HG" on a micro-size memory card.

Since the September 1998 market introduction of the "Memory Stick," cumulative shipments of media is estimated to surpass 500 million units in 2009. SanDisk and Sony will continue to work toward enhanced usability of the "Memory Stick" to respond to the market needs for larger and faster memory cards.

"SanDisk and Sony share a long collaborative history of developing products and technologies that enhance user experience and provide direct benefit to consumers," said Yoram Cedar, executive vice president, OEM and corporate engineering, SanDisk. "Both companies have enjoyed great successes with the Memory Stick PRO format in the past, and we are sure that the expansion of these formats to improve capacity and performance will be quite compelling. This technology provides a framework for us to develop products that will significantly impact mobile and consumer electronics markets."

Hidenosuke Kanai, President of Electronic Devices Business Group of Sony Corporation, said, "Sony has successfully collaborated with SanDisk Corporation in developing and promoting the "Memory Stick" formats such as the "Memory Stick PRO" format in 2003, the "Memory Stick Micro" format for mobile products in 2005 and "Memory Stick PRO-HG" format in 2006. Today, we are happy to announce the latest result of the joint development on the "Memory Stick" format to offer a memory card with unprecedented high capacity. Through the introduction of these new formats, Sony hopes that the "Memory Stick" will open up new possibilities and greatly expand its applications of flash memory cards."

The new Memroy Stick lineup (new card in italic)
Memory Stick PRO format series Memory Stick format series for extended high capacity
Memory Stick PRO Expanded format for Memory Stick PRO
Memory Stick PRO HG Expanded format for Memory Stick PRO-HG
Memory Stick Micro (M2) Expanded format for Memory Stick Micro
Memory Stick HG Micro Expanded format for Memory Stick HG Micro

Dari Mobile Today :

Sony refuses to allow Sony Ericsson the use of its PlayStation brand

15/01/2009 19:07:54

Sony Ericsson was planning a PSP phone but has been refused the brand

Sony is understood to have refused to allow Sony Ericsson the use of its PlayStation brand, after the handset manufacturer presented a pitch to the board late last year.

Sony Ericsson was planning to develop a PSP phone to capitalise on the growing success of the gaming sector, and after the success of Cyber-shot and Walkman handsets.

Sources said the refusal to sanction the brand on the handsets in December has prompted a fallout between Sony and the mobile phone joint venture.

Several sources close to the matter claimed Sony executives told colleagues at Sony Ericsson that it would only license the PlayStation brand if and when Sony makes handsets independently – effectively pushing for an exit from the joint venture with Ericsson.

It has been claimed by Sony Ericsson that Sony will only allow the use of its brand if the experience on a proposed handset is sufficiently high enough and matches the experience of Sony’s standalone devices.

A Sony Ericsson spokeswoman said the handset manufacturer ‘could not comment on what Sony has or hasn’t said’. She added: ‘In the past, we have been keen that our product proposition lives up to brand promise, and we feel at the moment the technical specs are not high enough to put such a prestigious brand on a phone.’

The handset manufacturer currently uses Sony’s Walkman and Cyber-shot brands on its phones and the Bravia TV brand is available on mobile phones
in Japan only.

The Sony Ericsson spokeswoman said the manufacturer is ‘continually reviewing’ launch plans and would look at Bravia and PlayStation ‘in the future’.

The move comes at troubled times for Sony Ericsson, which is cutting costs as the economic slowdown bites.

It will reveal realignment plans today (16 January), that will include a review of all of its operations.

In the last quarter of 2008, Sony Ericsson put a push on reclaiming its customer debts, in a bid to claw back costs before the end of the year. It is understood that the manufacturer was offering incentives to operators for paying the outstanding debts.

Tanggal 16 Januari 2008 kemarin, Sony Ericsson mengumumkan laporan finansial untuk kuartal ke-4 tahun 2008 [Q4 2008] dan laporan total selama tahun 2008 [full year 2008].

Terlihat bahwa selama Q4 2008 terjadi penurunan jumlah unit yang terjual dibanding kuartal sebelumnya [Q3 2008] dan juga dari Q4 2007. Kerugian yang dialami sejak Q3 2008 masih berlanjut sampai sekarang. Meskipun demikian, harga rata-rata satuan unit mengalami sedikit kenaikan dibanding Q3 2008, tetapi masih di bawah Q4 2007.

Jumlah unit yang terjual selama Q4 2008 adalah 24.2 juta, turun 1.5 juta dibanding Q3 2008 atau turun 6.6 juta dari Q3 2007. Selama tahun 2008 jumlah unit yang terjual adalah 96.6 juta, turun 6.8 juta dari tahun 2007 (103.4 juta).

Pada Q3 2008, Sony Ericsson berhasil menduduki peringkat ke-3 produsen ponsel terbesar dunia secara global setelah Nokia dan Samsung. Hal ini bisa terjadi bukan karena peningkatan yang besar dari Sony Ericsson sendiri, tetapi dikarenakan penurunan penjualan yang berhasil dibukukan oleh Motorola dan LG, masing-masing menduduki peringkat ke-4 dan ke-5 pada Q3 2008. Belum diketahui bagaimana posisi Sony Ericsson pada akhir tahun 2008 ini, karena produsen lainnya belum mengumumkan hasil penjualan mereka secara resmi. Namun demikian Motorola telah memprediksikan bahwa penjualan selama Q4 2008 akan berkisar di angka 19 juta, yang berarti masih di bawah hasil yang diperoleh Sony Ericsson. Laporan resmi dari Motorola baru akan dirilis pada bulan Februari 2009. Sedangkan Nokia akan mengumukan laporannya pada tanggal 22 bulan ini.

Laporan penjualan dan keuangan Sony Ericsson selengkapnya bisa dilihat pada Press Release dan tabel di bawah ini.

Sony Ericsson reports results for fourth quarter and full year 2008

16 January 2009

Highlights:

• Global economic slowdown leads to contracting consumer demand

• Previously announced annual Euro 300 million cost savings on track intiated additional Euro 180 million annual cost savings

• Joined the Open Handset Alliance and developing new phone using Android Open Source software

• Successful rollout of Xperia™ X1, Cyber-shot™ C905 phones and PlayNow™ plus music service

London, UK - The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the fourth quarter and full year ended December 31, 2008 is as follows:

Units shipped in the quarter were 24.2 million, a sequential decrease of 6% and a year-on-year decrease of 21%. Sales for the quarter were Euro 2,914 million, an increase of 4% sequentially due to a positive impact of currency fluctuations, and a decrease of 23% compared to Q4 2007. The decline in sales year-on-year was driven by lower volumes, due to the global economic slowdown that resulted in contracting consumer demand and decreased availability of credit.

Gross margin became 15% due to negative impact from exchange rate fluctuations, restructuring charges and material write-offs.

Foreign exchange fluctuations had a positive impact on sales in total, but a large negative impact on costs of goods sold (ie. costs increased) sequentially, as well as year-on-year.

Income before taxes for the quarter was Euro -133 million, excluding restructuring charges of Euro 129 million, compared to the profit of Euro 501 million in Q4 2007. Despite a negative result in the quarter, Sony Ericsson maintained a healthy balance sheet with a strong, net cash position of Euro 1,072 million.

The average selling price (ASP) for Sony Ericsson in Q4 2008 was Euro 121, an increase sequentially but a decrease year-on-year. The sequential increase of ASP was due to a positive impact of foreign exchange rate fluctuations and to the sale of a higher proportion of high-end models. Estimated market share for Q4 2008 is maintained at around 8%.

“In economic terms, 2008 has been a tumultuous year with world markets experiencing a serious downturn. The mobile phone market has been greatly affected by this and as expected, the fourth quarter continued to be very challenging for Sony Ericsson. Our business alignment is progressing as planned, with the full effect of annual savings of around Euro 300 million expected by the second half of 2009. We foresee a continued deterioration in the market place in 2009, particularly in the first half,” said Dick Komiyama, President, Sony Ericsson.

The additional cost saving measures initiated by Sony Ericsson are aimed at reducing operating expenses by a further Euro 180 million annually, with the full effect expected at the end of 2009. Sony Ericsson currently estimates that the cost for the additional restructuring activities will be covered by the previously announced Euro 300 million restructuring charges.

In Q4 2008, the successful roll out of the Xperia™ X1 and Cyber-shot™C905; Sony Ericsson’s first eight mega pixel phone as well as the PlayNow™ plus music service positively impacted the business. In the same quarter, Sony Ericsson announced that it joined the Open Handset Alliance and is currently developing a new phone that uses the Android Open Source software.

Earlier in 2008, Sony Ericsson announced that it became a founding member of the Symbian Foundation; an initiative will create an open mobile software platform based on Symbian OS.

Sony Ericsson estimates the 2008 global handset market as being around 1,190 million units or around 6% growth from 2007, compared to the company’s previous forecast of around 10%. Sony Ericsson forecasts that the global handset market will contract in 2009 and that the industry ASP will continue to decline.