Dari Sony Ericsson Press Release :
Music is reborn as Sony Ericsson announces three new Walkman™ phones and the next generation music accessories
22 July 2008
To coincide with the Walkman™ phone’s third birthday, Sony Ericsson has unveiled three brand new mobile phones giving music on the go to more users than ever. Best-in-class sound quality takes music on your mobile to the next level.
London July 22 - Building on three year’s experience and technology 30 years in the making, Sony Ericsson continues to lead the way in the mobile phone music arena with cutting edge music technology and unique accessories.
Today, Sony Ericsson unveils its latest innovative additions to the Walkman™ phone family: the W902, W595 and W302, and seven new music accessories. Sony Ericsson is unveiling phones and accessories with superior sound quality and pioneering features that take Walkman™ phones beyond music and expectations with fantastic extras such as great imaging and video capabilities.
“Since the launch of our first Walkman™ phone in 2005, Sony Ericsson has continued to pioneer a superior mobile music experience - and the 77 million Walkman™ phones sold to date are testament to this commitment,” says Ben Padley, Head of the Music Category at Sony Ericsson. “With this latest range of phones and accessories, we are offering high quality sound and a rich feature set that cements our position as a leader in the music phone category. We are pushing the boundaries of what people think is possible and are offering best-in-class sound quality and our most exciting Walkman™ phones to date.”
The list of pioneering and innovative features found on Walkman™ phones continues to be unmatched in the industry. Features like the music recognition application TrackID™, SensMe™, for matching your mood to the music and Shake control to change tracks with the flick of your hand make Walkman™ phones stand out from the rest.
Sony Ericsson can now also announce best-in-class sound quality and a clear audio experience from its W902 Walkman™. The W902 features the same superior sound quality as the W980, about to launch shortly, which was rated ”best audio experience” this month, in a trial conducted in Germany by TESTfactory*.
With the W902, users can listen to music the way it should be heard: true to original. It’s also a mobile phone for those that want it all, with a five megapixel camera and great video capturing and sharing capabilities, an 8GB Memory Stick Micro™ (M2) for storing more than 8,000 songs**, the W902 is a top-of-the-range device that will make you the envy of your friends.
The W595 Walkman™ is perfect for those who want to share sounds with their friends. Store and play more than 1,900 songs** through the built in stereo speakers. Plug in the in-box sharing jack to listen silently to your tunes with a friend or Bluetooth™ your sounds to Sony Ericsson’s range of wireless speakers.
The new W302 Walkman™ is packed with impressive features in an affordable no-compromise slim handset. Targeting all audiences, the phone comes complete with an impressive two megapixel camera, FM radio, TrackID™ and 512MB Memory Stick Micro™ (M2).
The next generation of accessories includes three new sets of speakers, the MBS-200, MBS-400 and MPS-100, to help music lovers go beyond the individual and play music directly from their mobile phone. Enhancing its music accessories collection Sony Ericsson has also introduced three new stereo headphones, HBH-IS800, HPM-88 and HPM-66 for the optimal listening experience.
The Walkman™ phone through history
Walkman™ phone continues to chart high
• August 2005 – Sony Ericsson launches its very first Walkman™ phone – the W800
• December 2005 - Three million Walkman™ phones sold to date
• April 2006 – Sony Ericsson launches its first Walkman™ phone music accessories; MPS-60 portable speakers, which goes on to sell millions of units worldwide
• October 2006 – Sony Ericsson launches its first slider Walkman™ phone – the W850 which also introduces the unique TrackID™ music recognition application
• November 2006 –Sony Ericsson launches the W950 Walkman™ with the biggest storage yet - 4GB
• December 2006 – 20 million Walkman™ phones sold to date
• February 2007 – Sony Ericsson launches its slimmest Walkman™ - the W880
• November 2007 – W910 Walkman™ phone with Turbo 3G/HSDPA launches as a complete entertainment device
• December 2007 – Walkman™ phone sales hit 57 million
• February 2008 – Sony Ericsson launches the W350, with Walkman™ on top and W380 with gesture control
• July 2008 – W980 Walkman™ phone with clear audio experience launches
With Sony Ericsson today music is reborn. What are you waiting for? Join the Walkman™ phone family and experience music how it was meant to be heard.
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The W302 Walkman™ is an EDGE/GSM/GPRS 850/900/1800/1900 phone that will be available in selected markets in Midnight Black and Sparkling White in Q4 of 2008.
The W902 Walkman™ is a UMTS/HSDPA 2100 and EDGE/GSM/GPRS 850/900/1800/1900 phone that will be available in selected markets in Volcanic Black, Wine Red and Earth Green in Q4 of 2008.
The W595 Walkman™ is a UMTS/HSDPA 2100 and EDGE/GSM/GPRS 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.
The W595c Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White and Jungle Grey in Q4 of 2008.
The W595a Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.
The Wireless Portable Speaker MBS-200 will be available in selected markets from Q4 2008.
The Wireless Portable Speaker MBS-400 will be available in selected markets from Q4 2008.
The Portable Speakers MPS-100 will be available in selected markets from Q4 2008
The Wireless Stereo Headphones HBH-IS800 will be available in selected markets from Q4 2008
The Noise Cancelling Headphones HPM-88 will be available in selected markets from Q4 2008
The Active Headphones HPM-66 will be available in selected markets from Q4 2008
Sony Ericsson unveils the W302 Walkman™ – a phone that doesn’t compromise
22 July 2008
Sony Ericsson has expanded its best-selling Walkman™ phone portfolio to include the W302 designed to deliver music and much more to the masses. Building on successful and classic Walkman™ features, Sony Ericsson now introduces a phone that truly delivers beyond expectations.
London July 22 - Sony Ericsson’s new W302 is packed with impressive Walkman™ features in an affordable no-compromise 10.5mm slim, aluminium front handset. Targeting all audiences, the phone comes complete with an impressive two megapixel camera, FM radio, TrackID™ and 512MB Memory Stick Micro™ (M2).
“To deliver Walkman™ phones that target all segments of the market has always been our aim since the successful launch of our first - the W800.” said Ben Padley, Head of the Music Category at Sony Ericsson, “It has always been our vision to deliver music on the go to the masses, by developing a range that caters to a wide variety of requirements, tastes and price-points. Our new W302 phone is our most affordable Walkman™ phone to date, without compromising on the premium feel and stylish design that customers expect of Sony Ericsson. The W302 is also a perfect match for the new portable MPS-100 speakers, launched today, which are small and compact enough to fit in your pocket.”
The W302 allows users to discover and experience music on the go. Play songs randomly or create your own playlists and listen to them anywhere, whether it’s on the bus, walking to work or at college. Listen the radio on the go and if you’re not sure who the artist is, the W302 has TrackID™ music recognition which will give you all the answers. Use the two megapixel camera to send picture messages to your friends and upload images to your W302 blog site using the picture blogging function.
Easy to carry and with no complicated set-up required the MPS-100 portable speakers are the easiest way to share your favourite tunes with others. Just separate the two speakers plug them into your music mobile phone and you are ready to be the king or queen of the party and dance to your heart’s content.
Discover music with style
• Walkman™ player – music on the go
• FM Radio –Just plug in the handsfree, turn on the FM radio and tune in
• Premium style and design – compact metal finish and only10.5mm wide
• 2 megapixel camera – capture your favourite moments forever
• Bluetooth™ Stereo – send & listen your music wirelessly
The W302 Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in Midnight Black and Sparkling White in Q4 2008.
The Portable Speakers MPS-100 will be available in selected markets from Q4 2008
Sony Ericsson W302 Walkman™ – At A Glance
• 2 megapixel camera
• 2.5x digital zoom
• Photo fix
• Picture blogging
• PictBridge printing
• Video recording
• Walkman™ player
• Bluetooth™ Stereo (A2DP)
• Music tones (MP3/AAC)
• FM radio
• 3D games
• Video viewing
• WAP 2.0 XHTML
Communication & Messaging
• Polyphonic ringtones
• Vibrating alert
• Text messaging (SMS)
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Navigation key
• Picture wallpaper
• Wallpaper animation
• Bluetooth™ technology
• USB mass storage
• USB support
• Alarm clock
• Flight mode
• Phone book
• USB cable,
• Stereo Portable Handsfree
• 512 MB Memory Stick Micro™ (M2™)
• User guide
MPS-100 Portable speakers
Share your favourite tunes with others
Facts and Figures
Size: 100 x 46 x 10,5 mm
Weight: 78 grams
Screen: 262,144 colour TFT
Resolution: 176x220 pixels
Size: 2 inches
Phone memory: Up to 20MB
Memory Stick Micro™ (M2™) support
Talk time GSM: Up to 7 hrs
Standby time: Up to 300 hrs
Music listening time: Up to 10 hours
Availability and Versions
Available in selected markets from Q4 2008.
Sonyericsson Accessories Beyond
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