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Motorola luncurkan Aplikasi Social TV untuk XOOM dan Atrix
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Motorola to Launch SocialTV App for Xoom and Atrix

Save room on the couch for your Xoom and your Atrix – the new Motorola app integrates your devices for a full TV experience

BY: Sasha Orman | Fri Apr 8, 2011

As a businessperson on the go, you don’t have a lot of time for idle TV watching. When you do take five in front of the tube, you want those minutes to count. Motorola Mobility understands your plight. As the producer of mobile devices like the Motorola Xoom and the Motorola Atrix, Motorola is in tune with the needs of the tech and business savvy consumer. With the just-announced Motorola SocialTV app, Motorola Mobility wants to make sure that every minute watching TV is a minute well spent.

The new SocialTV Companion Service app from Motorola Mobility is designed to turn your PC tablet (presumably your Motorola Xoom) or your smartphone (the Motorola Atrix perhaps?) into a TV companion device, “help[ing] service providers differentiate their offering and generate incremental revenue by leveraging social networking, loyalty programs, advertising and product merchandising via companion devices such as tablets, smartphones and laptops,” according to the Motorola Mobility Press Release.

Motorola Mobility Media Center.
via Exec Digital.


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9 years ago (Apr 12, 2011 11:58 am)   Permalink   Print

apa bedanya ama tv streaming sih?


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9 years ago (Apr 12, 2011 01:27 pm)   Permalink   Print

Social television
From Wikipedia, the free encyclopedia

Social Television is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content. It also includes the study of television-related social behavior, devices and networks. Social television systems can for example integrate voice communication, text chat, presence and context awareness, TV recommendations, ratings, or video-conferencing with the TV content either directly on the screen or by using ancillary devices. Social television is very active area of research and development that is also generating new services as TV operators and content producers are looking for new sources of revenue. While a number of existing social television systems are still at a conceptual stage, or exist as lab prototypes, beta or pilot versions recent systems like Tunerfish or Boxee are available commercially. Philo, Miso, Tunerfish and FanTalkTV are examples of direct-to-consumer offerings, while white-labeled social TV platforms have also emerged (such as LiveHive Systems and Ex Machina's PlayToTV) which allow TV networks and operators to offer branded social TV applications.

Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review on Social TV[1] in 2010. And in 2011, David Rowan, the Editor of Wired magazine[2] named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction. Ynon Kreiz, CEO of the Endemol Group told a packed crowd[3] at the Digital Life Design (DLD) conference in January 2011: Everyone says that social television will be big. I think it’s not going to be big — it’s going to be huge, as well as: We think that social media meets television is the next big thing, he said. The ability to create content that will enable people to interface with each other, to connect, to recommend, to share and experience over television, is going to change the landscape of the industry, He added and encouraged people to get up, leave the room and run to their garages to get to work designing the future of social TV. Whoever figures it out, will be the next Steve Jobs of this generation.


The concept of socializing around TV content is not new. But Social TV is creating the cyber-living-room and cyber-bar to enable increased interactivity around shared programming both live and time-shifted. In an attempt to recapture the social aspects of television lost since the advent of multiple-screen households, which discourage gatherings to watch television together, social television aims to connect viewers with their friends and families even when they are not watching the same screen. As a concept, social television is not linked to a specific architecture such as cable, IPTV, peer-to-peer delivery, or internet television (over the top or OTT). Nor is it necessarily limited to a traditional television screen, but could also be presented on a computer or handheld device such as a cell phone, Tablet or netbook.

Social TV started in the early 2000s with limited success as the creation of the shared connections was cumbersome with a remote control and the User Interface (UI) design made the interaction disruptive to the TV experience. But social networking has made Social TV suddenly feasible, since it already encourages constant connection between members of the network and the creation of likely minded groups. The shared content and activities often relate to TV content. At the same time, the smartphone market has been growing quickly. 86% of Americans already use their phones while watching TV. A recent AC Nielsen survey also revealed that 33% of consumers regularly use mobile apps while watching TV.[4]

The tandem growth of smartphones and social media has paved the way for the social TV market to take off; multiple startups have recently appeared in the field. According to a Parks Associates Industry Report[5], over one-fourth of users ages 18-24 are interested in having more social features integrated into their TV-experience. The most desired social experience was in multiplayer games, though a close second was to chat with others who were watching the same program. Generation Y, those currently 18-28 years old, have been found[6] to actually access the internet more often than they watch television. The same research shows that 42% of the members of this generation access an Internet video at least monthly. And the industry is taking note: popular video sites are now more and more allowing viewers to interact.

The main research areas include the creation of a simple user experience across multiple platforms that encompasses aspects of development platforms, devices and networks. Also necessary are easy ways to filter casual acquaintances their social network from "real" friends or affinity circle members, with whom an individual would actually want to share thoughts or comments in a more private environment. Also because of the multiplicity of platforms recent work has also addressed the networking fundamentals behind Social TV. The MIT Media Laboratory has held a graduate class on Social TV since 2009. Other research organizations active in Social TV include British Telecom, Motorola Research and Microsoft Research.

Source: WikiPedia.


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9 years ago (Apr 12, 2011 01:31 pm)   Permalink   Print


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