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Siemens saying good-bye to mobile phones and its staff?

Siemens has been suffering real troubles with its mobile department responsible for users' terminals. The first problems were shaped with the release of the 55th series, then the hardship only worsened and a technological gap got clear with a naked eye. The absence of own 3G developments has turned the company into an outsider on this market. A growing competition in the middle class segment, unstable software in new models made the company's phones undesirable in the customers' eyes. Our resource has started speaking about the company's problems even several years ago and then many considered the information a freak of the imagination, not more. A year and a half ago we wrote Siemens would change the leaders and would undertake an antirecessionary program for overcooking the problems with phones' realization. This information is now confirmed by time and the things we see now. The company's mobile department is not viable and the last CeBIT exhibition has shown it, many European operators have rejected some Siemens' products in a strict way; the reasons were many software mistakes and high prices. The company has already entered the way of restructuring mobile phones department and it resembled preparing to sell it actually. And if all the rumors about the company's attempts of selling the department that appeared periodically for the last five years were wrong then today they threaten to come true.

A whole set of companies from small manufacturers to such giants as Motorola were called the potential buyers of the company. Motorola denied even a possibility of buying the department till the last time and that was told on all the levels. But the treatment has changed when a Korean manufacturer Samsung got very close to the heels of Motorola and the gap between the companies on the global market is minimal now. A cardinal solution is not changing the strategy and forming a product line, since they won't bring the result at the moment. In these conditions buying Siemens is not as bad, since the synergetic effect of the first stage will allow increasing the market share quickly and compete with Nokia, also delivering from low-end rivals. Traditionally, the low-end segment is represented by Motorola's and Siemens' products. Controlling such a department will provide an access to some new markets and clients for Motorola. The unification may take about 2 years and a joint company share will get less than their separate results at this stage. But then after creating a workable structure the company will be able to compete with any rival.

One of the conditions that Siemens announces is saving the brand name or combining it with Motorola. The main role will belong to Motorola and, correspondingly, the phones will carry the names of the company also. And maybe the next name will be Siemens, and may be not. Saving a trade mark without adding the Motorola's name seems logical; since it won't scare away a part of the worshipers (it is the maximum for Siemens and forms about 40 percent). But rumors remain rumors. The thing is they look very real now. One of the indirect confirmations is Siemens workers in various countries started getting the lay of the land looking for a job. Finding similar positions at other manufacturers', the process is not wide now, but that is a matter of time. If the company is swallowed up, the workers will get unemployed, since the company won't need to keep two sale nets and representations. Various valuations indicate about 15 percent of the staff will remain after such a swallow.

The Siemens leaving will tell upon the market negatively even at best, the Russian retail shows buying Siemens' phones against their slow realization even now. Any rumors about the company's fate, the change of the local leaders will tell on the sales negatively and will make the distributors be the most careful, which is right. The companies' that have been developing their business on promoting Siemens' products should reconsider their priorities and draw conclusions. In two, maximum four weeks the official information explaining the department's fate will appear.

Eldar Murtazin (eldar@[tautan dihapus])
Translated by Maria Mitina (maria.mitina@[tautan dihapus])

Published - 27 April 2005

Have something to add?! Write us...eldar@[tautan dihapus]

mgkn harus direlakan klo bener2 terjadi karena sejak seri 55 Siemens memang menyedihkan

wah sepertinya bakalan gut bye beneran ya !!!!
gimana dong nasib Siemenerz di seluruh dunia ????

mobile-review dibaca...gak guna buat siemenerz !

kok nggak berguna bung Mythgarr, kenapa?

Ya.... bisa dilihat dari forum siemens di sini..... kan sepi2 aja.....gak serame forum yg lain. Setelah ME45 dan SL45 kejayaan siemens dan forum siemens meredup.....

kayana brita ini da lama....yaaaah...?

sayang ........ emang.......padahal create suatu brand itu muaahall dan lama .....

bukan ini beritanya baru lagi... emang dulu ada rencana tutup tapi kan ga jadi, trus keluar seri 75..

terus siemens mobile mau di spin-off...

Quote:
cerahati said:
kok nggak berguna bung Mythgarr, kenapa?

Asal tau aja, dan emang harus tau. Mobile-review itu terkenal suka menjelek2kan Siemens. Sumbernya ya si penulis Mr.Eldar itu, orang paling sirik ama Siemens. Buktinya apa dia asal tulis? Lihat aja judul artikelnya, "Siemens saying goodbye to mobile-phone". Padahal dalam press confrence Siemens nggak bilang gitu, mereka nggak bakalan ninggalin pasar ponsel. Mungkin akan melakukan joint venture ama perusahaan lain.

Tapi emang nggak semua tulisan Eldar tuh omong kosong, sebagian dari artikelnya di atas emang benar kok...

Eldar Murtadin, he he he...manusia paling sirik sama siemens dan peliharaannya Sony Ericsson.

Tapi sudah waktunya Siemens bangkit dari keterpurukan,salah satu cara adalah merger atau bikin anak perusahaan yang join venture sama produsen lain kayak Sony ama Ericcson kan gak percuma tuh produk dari hasil merger keduanya bisa laku di pasaran asal jangan pasaran kaya N**** aja . atau buat produk trobosan yang fenomenal kayak motorola.

ayo siemens.. gabung motorola aja...
pasti keren kalahkan dominasi n***a

kalo gabung motorola jadi apa ya namanya?

Quote:
ILCapitano said:
ayo siemens.. gabung motorola aja...
pasti keren kalahkan dominasi n***a

kalo gabung motorola jadi apa ya namanya?

Siemens + Motorola = Siemotor :-D

produksi batere siemens dan servicenya jangan di stop! gawat tuh kalo stop juga.

lah, kalo siemens mobile bubar, bukannya otomatis benda2 penunjangnya juga lama2 bubar ?

dulu pernah denger gosip kalao petinggi2 siemens sempet beberapa kali bertemu dengan boss2 ericsson.
apa jangan2 bakal merger dgn ericsson juga?
ntar namanya jadi apa Sony Ericsson Siemens?

tapi emang siemens harusnya lebih mendengarkan suara konsumennya kalau mau survive di pasar ponsel.
konsumen skrg maunya ponsel yang serba bisa.

Ngga SIEMENS tetep SIEMENS klo bisa dia berdiri sendiri deh bisa kan beres beres sana sini buat inofasi baru,turunin harga kek?
Ko buat gw SIEMENS berdiri sendiri

Informasi saja...kalau siemens tetap masih ada dan yg akan memisahkan diri adalah divisi mobile phone-nya saja dan diharapkan jika sdh merger atau berdiri sendiri maka dia bisa menentukan design, harga serta yg lainnya krn selama ini semua regulasi mesti menurut aturan Siemens.
Dan hal ini diakui oleh semua operator di Eropa kalau siemens produknya mahal2 dan tdk sesuai dengan fitur2 yg ada.

Semoga jika sdh merger atau berpisah dari managemen siemens mudah2 dapat menentukan design dan teknologi sendiri.

Dengan kata lain, Siemens Mobile akan lenyap atau bertransformasi jadi brand lain, sedangkan si perusahaan induk, Siemens AG tetap eksis. Yach, kayak Siemens Nixdorf gabung ama fujitsu di komputer donk yha? Kalu melihat presedennya, maka mereka akan sangat hati2 pilih partner dan kemungkinan berubah dgn nama yg sama sekali baru juga kecil. Hehehe, jadi gak sabar nunggu SGX75 neh ---menang mana lawan SE K750 yha?

ada kabar katanya Siemens mau merger ama vendor 3 besar diKorea, Pantech....
kalo jadi merger hebat juga tuh nantinya, belakangan ini pantech selalu mengeluarkan produk yang cukup revolusioner dan cukup bersaing dengan Samsung di Korea......

Siemens Pantech...
aneh

Mungkin jadi Sientech

daripada jadi PANMENS

MENTECH kalee

Gimana kalo SiemPan ...
(awas jangan ditambahin Se dibelakangnya )

SiemPan untuk di simpan di lemari..