Enjoy fast and easy connection to your communities with the Sony Ericsson Cedar™

16 June 2010
* Access your favourite social networks right from your stand-by screen
* Experience fast connection with 3G HSDPA

Singapore – June 16 – Today sees the announcement of Sony Ericsson Cedar™, the mobile phone for consumers looking for an easy way to stay connected at an affordable price. The phone offers consumers fast and easy browsing capabilities with features such as 3G HSDPA and easy access to e-mail and social networking sites.

With Sony Ericsson Cedar™, consumers benefit from key features which they have come to expect from Sony Ericsson. The phone offers users an easy-to-use social networking experience with the Widget Manager 2.0 – an application which allows users access social networking via the stand-by screen. In addition, the phone also features the human curvature design that is now consistent across the Sony Ericsson portfolio.

“Sony Ericsson Cedar™ is the ideal product for consumers who are looking for the perfect balance between a business and social device.” said Quentin Cordier, Global Marketing Manager, Sony Ericsson. “Featuring 3G HSDPA, a 3.5mm jack and a port for easy connection to your laptop – the Sony Ericsson Cedar™ is an affordable GreenHeart™ phone which allows consumers to easily connect to their various communities whether it’s for work, fun or play.”

Sony Ericsson Cedar™
* Widget Manager 2.0 allows easy access to your favourite social network and applications
* Social network applications – Facebook™, Twitter and MySpace
* Keep contacts close – hassle-free phone book transfer and web backup
* Stay organised with calendar, phone book, email
* Fast browsing with 3G and direct access to the web browser
* EAS Push email and modem connectivity
* Connect your headphones on the 3.5mm jack and enjoy music, video on the go.
* Capture the moment with the 2Mp camera and send it by MMS
* Human curvature design – fits into the palm of the hand
* GreenHeart™ – for a greener choice

In line with the company’s GreenHeart™ commitment, Sony Ericsson Cedar™ features various green credentials such as recycled plastics, a low power consumption charger, an e-manual, waterborne paint and compact packaging. The phone is perfect for businesses that are looking for a green alternative as it offers push mail, Bluetooth™ connectivity and HSDPA. For more information on the GreenHeart™ programme and Sony Ericsson’s overall sustainability programme, please visit [tautan dihapus]

The Sony Ericsson Cedar™ supports UMTS HSDPA 2100 and GSM GPRS/EDGE 850/900/1800/1900, UMTS HSDPA 850/1900/2100 and EDGE 850/900/1800/1900.

The Sony Ericsson Cedar ™ will be available in selected markets from Q3 in the colours Black/Silver and Black/Red.

Log on to The Sony Ericsson Product Blog for more information: [tautan dihapus]

Sony Ericsson Cedar™

Camera
* 2 megapixel camera
* Video recording
* VGA @ 30 fps

Music
* Media player

Web
* Bookmarks
* Web browser (Access Netfront™ 3.5)

Voice
* Call list
* Conference calls
* Phone book
* Speakerphone

Messaging
* Conversations
* Email
* Exchange ActiveSync®
* Instant messaging
* Picture messaging (MMS)
* Predictive text input
* Sound recorder
* Text messaging (SMS)

Design
* Navigation key
* Picture wallpaper
* Wallpaper animation

Entertainment
* Games
* Radio (FM)
* Video streaming
* YouTube ™

Organiser
* Alarm clock
* Calculator
* Calendar
* Flight mode
* Notes
* Phone book
* Stopwatch
* Tasks
* Timer
* Widget manager

Connectivity
* 3.5 mm audio jack
* Bluetooth™ technology
* Synchronisation
* USB mass storage
* USB support

Applications and panels
* Widget Manager applications :
* Facebook™ application *
* Twitter™ application
* MySpace ™ application
* Notes
* Calendar

GreenHeart™ identity
* Low consumption charger
* Small packaging
* E-manual
* Recycled plastic
* Waterborne paint

Screen
* Size (diagonal) 2.2 inches
* 262K Colors TFT

Size and weight
* Size: 111 x 49 x 15.5 mm
* Weight: 84 grams

Battery life
* Talk time (GSM): 12 hours 30 min *
* Standby time (GSM): 420 hours *
* Talk time (UMTS) 4 hours 56 min * TBD
* Standby time (UMTS) 475 hours * TBD
* According to GSM Association Battery Life Measurement Technique

Accessories
* Battery BST-43
* Micro USB Charger

Availability and versions
* Available from Q3 2010

Colour
* Black/Silver and Black/Red

Legal
1) Facts and features may vary depending on local variant. 2) Operational times are affected by network
preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2010

mmmm kaya low nya Elm yah

lucu deh. ga keliatan bkl jadi hp murah

A200 pertama yang ada microUSB port + 3.5mm sekaligus
Yay

Ponsel yang menarik...

Kalau harganya cocok, pastinya masuk daftar................. buat rekomendasi ke keluarga atau teman.... :P

Design-nya monoton2 aja sih ya?
Fitur lumayan kecuali kamera 2mp ,p
Yg jelek cuma design-nya
Hoho...

kalo bosen ama design yg monoton2 aja mungkin bisa coba liat nokia X5-01

Quote:
samehada95 said:
A200 pertama yang ada microUSB port + 3.5mm sekaligus
Yay

yeah... like this....

SE lg demen yg lengkung2 kayanya

beda fitur sama elm apa yak ?

Quote:
tekimania said:
beda fitur sama elm apa yak ?

pake google translate, mas. kthxbai.

@tekim :
- Cedar ga punya accelerometer
- Elm ga ada 3,5mm jack
- Cedar ga ada WiFi dan GPS
- Cedar kameranya cuma 2MP
- Cedar ga pake noise cancellation dan ga splash resistant

Quote:
Aequitas said:
Ponsel yang menarik...

Kalau harganya cocok, pastinya masuk daftar................. buat rekomendasi ke keluarga atau teman.... :P

sebelum terbukti.............g masih gak berani or kapok rekomen ke temen2....., keculai utk sendiri....mau coba lagi :P

mungkin bakalan jadi best seller klo harganya <1jt.hehehe...#[tautan dihapus]

positioning: replacement for Naite
price tag: (gw sih ngarepnya) < IDR 1,200,000

Pengganti Naite nih kayaknya.....

Quote:
jus_ppc said:
sebelum terbukti.............g masih gak berani or kapok rekomen ke temen2....., keculai utk sendiri....mau coba lagi :P

Hehehe, pastinya emang musti liat review dulu bro. Tapi kalo buat ke keluarga sih oke lah. Tapi kalo buat temen... musti jaga nama baik juga... hehehe...

Iya betul bro, temen percaya.....kepercayaan itu "mahal".............., bisa2 apapun yg g rekomen walau gak ada hubungan dgn Hp......gak di percaya lagi.........sanib...sanib.... :P

Serinya J108
Emang sebagai penerus Naite nih

pasti harganya berkisar 1,5an...
lihat aja entar....

Dari Mobile-Review

Sony Ericsson Cedar – J108i

The company is not intended to produce low-end solutions as the competition is very high, the margin is minimal, and it is difficult to vie with Nokia and Samsung. The latter would trample without even noticing. Yet one can't do without inexpensive phones completely, otherwise the price of the entry ticket to the Sony Ericsson world would be too high for the consumers. It is also ironic that the company's budget phones have not been very popular, usual for the market segment but not the best. And they have had little impact on the future purchase. That is, a person, who has owned a cheap Sony Ericsson, would often switch to another make for his next phone. In 2010-2012, the company will be working to change the situation for the better. What should it do?

It should offer some experience comparable across the low- and high-end devices. For instance, having owned an inexpensive phone, one should get the same experience plus extra bonuses like a bigger screen, better camera, etc. when upgrading to a senior one. Such models are being worked on at the moment; one of the first examples is the Yendo (cheap, touch-enabled Walkman), not the Cedar as the title of this subparagraph may suggest. Where is the J108i's place then? The latter is one of the dying-out representatives of the classic phones; in effect, the company updated the A200 platform once and again, slightly changed the interface, added a few features, and obtained a copy of the Naite. For EUR 100, that is a reasonable solution, not very popular but quite interesting. It obviously won't be able to catch up to Nokia's candybars but will find its buyer as a variety model. The way to the market is long, by Q4, that is by October, a lot of more powerful candybars with comparable prices will have appeared. Yet I will repeat myself to point out that the model will generate its projected sales. It's a variety model and nobody really bets on it.

Quote:
dedikharianto said:
pasti harganya berkisar 1,5an...
lihat aja entar....

bisa lebih murah lagi sih
kan harga elm dah 1.8jtan

Gak mungkin menurut gw 1,5an
Gak ada accelerometer, kamera nonAF
Wong C510 aja 1,3juta
Soalnya sekarang SE udah mulai 'sadar' soal harga produk barunya

Quote:
samehada95 said:
Gak mungkin menurut gw 1,5an
Gak ada accelerometer, kamera nonAF
Wong C510 aja 1,3juta
Soalnya sekarang SE udah mulai 'sadar' soal harga produk barunya

awal Launch bro
gue yakin berkisar 1,5an
tapi yaw langsung turun bertahap
1,4/1,3/1,2/1,1/1/terakhir 900

SE CEDAR = SE SADAR
Dgn jack 3,5mm dan multitasking @low cost stlh naite..

Konsumen harusnya bisa lebih pinter dari produsen
Trik SE buat ngeruk untung : harga awal dibanderol tinggi
Trik konsumen : jangan beli pas awal loncing
:curcol

sejuta.. beli dah.... buat telpon ama sms aja enak nih kayaknya....