Motorola to follow Siemens and Philips?

You got it right. The used-to-be number 1 cell phone manufacturer Motorola is considering selling its mobile phone division. It is not sure yet if a deal will go through but the company has officially confirmed looking for a buyer.

Another option for Motorola, which seems less probable at this stage, is to make a stand-alone company of its cell phone division. Let’s remind you that following the sweeping success of the RAZR series in 2004 and 2005, things have been really rough for the company, which pretty much started the slim phone craze.

Last year Motorola lost their second spot in terms of market share to Samsung. Net sales dropped to $36.6 billion in 2007 from over $42 billion a year earlier, resulting in an operating loss of $553 million. The net loss is estimated at $49 million, official company sources reveal.

We are yet to see if we’re at the point of good-or-nothing-at-all about Moto, but Motorola’s Mobile phone division is in for great changes. And those are long needed too. That gives us one more reason to look forward to the Mobile World Congress this month, as Motorola is still set to take part.

Sumber: gsmarena

So?
GSM Arena mengatasnamakan berasal dari Motorola Official Website sebagai sumber berita bahwa Motorola akan di jual; sedangkan gue setiap hari baca Motorola Official Website; di sana tidak ada kata-kata Motorola akan di jual tuch. Jadi yang dimaksud Motorola Official Website oleh GSM Arena yang mana yach?.

So? Ya ga papa. Yah, mudah2an, kalo pun bener berpindah tangan, tetep mengeluarkan produk yang oke, gak senasib sama Siemens. Bahkan mungkin lebih oke? Gak tau juga.
I've used E398, dan sekarang masih make V3 black. Kesalahan yang dibuat Motorola (menurut gw) adalah masih menganggap "bodoh" para penggunanya, dengan mengeluarkan produk yang hanya oke di design, tapi miskin dalam teknologi, dengan harga yang kadang gak reasonable. Yah, silahkan mendebat gw. Tapi liat aja. Akhirnya Motorola terjebak sendiri dengan euforia kejayaan ponsel2 RAZR, sehingga kesannya mereka (yang tadinya menempatkan diri sebagai vendor yang revolusioner dalam design) malah menjadi vendor yang "miskin" ide, stagnan, bahkan dalam segi design itu sendiri. Sekali lagi silahkan marah dan mendebat gw (bagi kalian para Motolovers/Motofreaks or what ever), tapi gw sendiri gak pernah fanatik dengan satu merek. Gw dah pake hampir semua merek, dan (dulu dan juga sekarang) menggunakan Motorol, dan gw (dulu) cukup puas, serta (sebenernya maih) sangat menantikan inovasi2 lain dari Motorola. Tapi sayang, kayaknya vendor lain lebih bergerak cepat ya? Dan Motorola? Yah, kayaknya masih jalan di tempat dan terjebak pada mimpi2 dan romantisme kejayaan tahun2 silam.

@goepta,
setuju dengan bro,
selama ini sy sangat puas dengan motorola...
tapi sejak 2007.. produk moto yang di launch hanya sedikit.. dibandingan dengan kompetitor, yagn even cuma ganti bentuk n ubah dikit aja.. jadilah produk dengan code yang berbeda... tapi ternyata yagn ganti dikit2 itulah yang menguasai pasar.. agak aneh.. tapi ternyata itulah yang dicari pasar...

Ya benar kata bung goepta, Hp Motorola miskin fitur walau dari segi bahan dan desain oke. Contohnya aje Note, di hp merek lain fasilitas ini ada baik kelas low maupun high, tapi di Motorola tidak semuanya ada, vontoh V3x, V9 juga sepertinya nggah ada .

Motorola CEO takes charge of troubled handset unit
Mon Feb 4, 2008 12:14am EST

NEW YORK, Feb 3 (Reuters) - Motorola Inc (MOT.N: Quote, Profile, Research) said its Chief Executive Greg Brown was taking direct control of the company's loss-making handset business, replacing Stu Reed, in a move aimed at helping speed up the unit's recovery.

Motorola announced the decision to employees in an internal memo sent on Friday, a day after it announced that it was considering options including a split-off of its mobile unit, which has been losing market share to rivals such as Nokia (NOK1V.HE: Quote, Profile, Research) and Samsung Electronics (005930.KS: Quote, Profile, Research).

Reed, who took over as head of the mobile phone unit last Summer, will stay at Motorola and work closely with Brown, spokeswoman Jennifer Erickson said on Sunday.

Motorola has been criticized for a weak phone line-up and failing to come up with a strong successor to its Razr phone.

The company also faces pressure from activist investor Carl Icahn, who has said he would nominate four directors for Motorola's board this year. Icahn said in a television interview on Friday that he wanted new management for the mobile division.

Greg Brown took over as CEO in January, replacing Ed Zander.

Motorola on Jan. 23 warned it may lose more market share and post an operating loss this quarter as its cellphone business is taking longer than expected to turn around.

It also backed off its forecast for its mobile devices division to return to profitability in 2008.

Motorola forecast a first-quarter loss per share from continuing operations of 5-7 cents, before restructuring costs. Analysts had expected a profit of 9 cents per share, according to Reuters Estimates. (Reporting by Sinead Carew; Editing by Jan Dahinten)

© Reuters 2008 All rights reserved

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GREG BROWN
Chief Executive Officer
Motorola, Inc.

Greg Brown, 47, is chief executive officer of Motorola, Inc. Mr. Brown joined Motorola in 2003 and was elected to the Company’s Board of Directors in 2007.

Prior to his appointment as CEO, Mr. Brown served as President and Chief Operating Officer of Motorola. Among his many accomplishments at Motorola, Mr. Brown led the $3.9 billion acquisition of Symbol Technologies, the second largest transaction in Motorola’s history and an important strategic move to strengthen Motorola’s enterprise offering. Additionally, Mr. Brown returned the automotive business to profitability and subsequently led the divestiture of that business, selling it to Continental for $1.0 billion. He has headed four different businesses at Motorola including the government and public safety business, where earnings substantially increased under his leadership.

Mr. Brown has more than 25 years of high-tech experience. Prior to joining Motorola, he was chairman and CEO of Micromuse Inc., a network management software company. Before that, he was President of Ameritech Custom Business Services and Ameritech New Media Inc. Before joining Ameritech in 1987, Mr. Brown held a variety of sales and marketing positions with AT&T.

An active member of the civic and business communities, Mr. Brown was appointed by the White House to serve on President Bush’s National Security Telecommunications Advisory Committee (NSTAC) in May 2004. Mr. Brown is also a member of the board of directors for United Way, Northwestern Memorial Hospital, World Business Chicago, and the U.S.-China Business Council.

Mr. Brown received his bachelor's degree in economics from Rutgers University and is a member of the Rutgers board of overseers.

January 2008

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Posting di atas untuk menjawab spekulasi yang selama ini beredar dan menegaskan bahwa masih adanya Motorola Mobile Division dan hanya terjadi pemisahan saja. Selain itu menegaskan bahwa tidak ada penjualan Motorola Mobile Division ke pihak lain.

Selain itu berikut postingan dari orang dalam Motorola yang mengenal dan dekat dengan pejabat-pejabat Motorola; salah satunya mengenal dan dekat dengan mantan CEO Motorola yaitu Ed Zander dan CEO Motorola Greg Brown.

Eomer (Mobile Review Forum)

Guys, this is a stalling tactic of sorts. We got an internal briefing on this.

The Management realises that there is clamour from certain areas to break up the company - saying that you are considering this stalls the cries for a quarter or so. It also focuses people with Mobile Devices to work harder, work smarter and more collaboratively. I think Motorola will try hard over the next 6 months to demonstarte that it can produce a portfolio of desirable products. If it fails then the inevitable will happen, if it manages to succeed then it will mark the beginning of a comeback of sorts.

Motorola CEO Greg Brown takes personal control of phone division

Posted Feb 4th 2008 8:45PM by Nilay Patel

Filed under: Cellphones

The drama at Motorola just keeps coming -- apparently CEO Greg Brown has now taken direct personal control of the mobile phone division in an effort to turn it around. Of course, this move -- announced in an internal email leaked to Reuters -- comes in the wake of buyout rumors and Motorola's own admission that it might spin the handset unit off. We're not certain what steps Greg plans to take now that's he holding the reins, but we might know some people who might have some ideas.

sumber

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Thank you, Diditnya.

Akhirnya rumor / gossip tentang Motorola Mobile Division akan di jual sudah terbantahkan oleh pernyataan "Greg Brown" sebagai CEO Motorola.
Analisa gue; ini kerjaannya "Carl Icahn" karena tidak rela kalah di dalam pemilihan "CEO Motorola" antara "Ed Zander" dengan "Carl Icahn". Jauh-jauh hari sebelum pemilihan "CEO Motorola";

Carl Icahn sudah menyebarkan gosip bahwa Ericsson akan membeli Motorola, namun Ericsson membantahnya; berarti usaha Carl Icahn di dalam menyebarkan gosip sudah terkalahkan. Sekarang Carl Icahn kembali menyebarkan gosip bahwa Motorola Mobile Division akan di jual, namun Greg Brown membantahnya; berarti usaha Carl Icahn yang kedua di dalam menyebarkan gosip sudah terkalahkan kembali.

Kenapa Carl Icahn ingin menduduki posisi "CEO Motorola"? Karena Carl Icahn ingin menguasai seluruh Motorola dengan menempatkan orang-orangnya di 4 posisi sebagai CEO Motorola. Salah satunya posisi "CEO Motorola Mobile Division" rencananya akan ditempatkan orangnya yang berasal dari "CEO Carl Enterprise".

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Motorola Confirms Receipt of Notice of Nomination from Carl Icahn Entities

SCHAUMBURG, Ill. – February 1, 2008 – Motorola, Inc. (NYSE: MOT) confirmed receipt of notice from Carl Icahn announcing his intent to nominate a slate of four directors to stand for election at the Company’s 2008 Annual Meeting of Stockholders. The Company has not yet scheduled its 2008 Annual Meeting.

Motorola is currently reviewing the notice.

The notice states that the Carl Icahn entities may be deemed to beneficially own, in the aggregate, 114,289,100 shares of Motorola common stock, representing approximately 5% of Motorola’s outstanding shares.

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Bagi yang memang mengikuti perkembangan Motorola maka tidak akan termakan oleh gosip-gosip murahan tanpa menganalisa lebih lagi.

Di tengah-tengah gosip yang tidak bisa dipertanggungjawabkan. Motorola sedang mempersiapkan sesuatu innovations.

It doesn't need to be this hard
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Added: 1 day ago
From: rofos7
Media mobility doesn't need to be this hard...Motorola Media Mobility Gaming Set Top Box STB Mobile Phone Internet Video FMC Servers Moto World Congress Music

Sunday, January 20, 2008
What's on Motorola's agenda?

On Jan. 1, Ed Zander officially stepped down as Motorola's (MOT) chief executive, with former Chief Operating Officer Greg Brown taking the reins. According to Gartner (IT), in the third quarter of 2007, Motorola's market share in the handset sector dropped 7.6 percentage points compared with the same period in 2006, relegating the vendor to the No. 3 position, behind Nokia (NOK) and Samsung. The tech giant is clearly wobbling and the changing of the guard raises the question: What role will design play in the company's new era? Will Brown call on Motorola's designers and engineers to try to match the success of the Razr, the iconic product launched during the Zander reign?

Clues as to where Motorola may be headed in the next three to five years can be found in an internal document, the Motorola Technology Outlook (MTO), which is initially available only to senior managers in the corporate technology office and business units (it will be posted later on the company's corporate intranet for all 66,000 employees to examine). Compiled annually since 2004, the MTO features trend analysis from the company's Research Visionary Board, an external group of 47 design and technology experts based around the world, and a spectrum of staff members, who identify key trends and concepts in mobile devices, the Internet, and other areas. BusinessWeek received exclusive access to a detailed summary of this year's 20-page document, which has never before been released externally.

A jumping-off point

The MTO outlines six directions that the company may focus on while planning its new long-term projects. They're meant to be macro-ideas, rather than direct recommendations, and, indeed, this year's trends seem both obvious and abstract. They are: "the immersive Internet," meaning that consumers will be online constantly, including on their handsets; "hosted applications," or standardized software that's available on a Wi-Fi or cell-phone network rather than vendor-specific applications available only on one device; "video rerouted," or TV seen not only on TV but on other platforms; "virtually there," or posting the physical world online in real time via sensors, GPS, and RFID tags; "securing the bits," or making mobile phones safer against hackers and identity thieves; and "stimulating the spectrum," or the emergence of entirely new networks beyond the traditional cellular ones.

While some of these seem painfully simple, the report's overseer, Joe Dvorak, technology futurist in Motorola's corporate strategy office, argues that the ways in which trends are applied in research and development within Motorola is complex. And the report does also provide scenarios for theoretical products or potential usages.

For instance, the document proposes "snowflake devices"—customized gadgets, such as smartphones or handheld computers, that display content specific to a consumer's taste and which feature speech and gesture recognition for a more human "feel." Or mobile handsets with fast-loading interfaces for quicker video downloads. While mere sketches of hypothetical handset applications, these proposals do seem to indicate the beginnings of Motorola's response to Apple's (AAPL) iPhone. Certainly they suggest Motorola is looking to enhance its user interfaces and software, two areas that critics have often pinpointed as needing radical improvement.

Focusing on the user experience

"It's not a surprise that Motorola is having the problems they're having now, because software and user experience are the real differentiators," says William Clark, an analyst with market researcher Gartner. Indeed, despite initial acclaim for the superslim design of the Razr, which became a must-have accessory soon after its debut in 2004, consumer complaints about the phone's usability soon bubbled to the surface.

So did voluble criticism of the phone's user interface for texting and the audibility of calls. A prevailing conclusion? The Razr was a beautiful device housing mediocre software.

Clark observes that Motorola's phone portfolio, while often sleek and even featuring unique features such as live TV, lacks a clearly defined "Motorola experience" in terms of brand identity. In addition, he says, by offering so many different styles for so many different market segments, Motorola's brand equity has become diluted to the point of being nearly generic. "The Razr 2, for example, has no soul," he says, adding, "Motorola has become the Acme of phones," a reference to the fictional maker of everything from anvils to birdseed.

Motorola seems to be suffering a condition common to many of the old-school tech giants: how to couple their huge engineering or technological know-how with what a user really needs. "The tech part is easy [for Motorola]. The social and human parts are hard. That's the part Motorola has difficulty with, because it's an engineering company," says Don Norman, the author of numerous books on design and user experience (including The Design of Everyday Things) ([tautan dihapus], 12/5/07), and a professor at Northwestern University, who has served on the Research Visionary Board since its inception five years ago.

Clark, meanwhile, points to the company's recently released Crystal Talk technology, featuring two microphones that distinguish between the talker's voice and surrounding noise. It's bleeding-edge tech, and a potential selling point if only Motorola executives can work out how to market it to consumers effectively. And the company has added innovative design elements that might offer a more appealing user experience than even the iPhone: For example, the forthcoming Rokr E8 (an update of the disappointing Rokr MP3 phone that syncs with iTunes) features a flat, iPhone-esque touch screen along with software that offers a sensation of touch when using the digital keypad. And it has FM radio, which the iPhone lacks.

Exchange of ideas

Another Research Visionary Board member and former Motorola employee, Andy Seybold, who heads a Santa Barbara (Calif.)-based consulting firm, the Andrew Seybold Group, believes the MTO initiative might suggest the company is at last paying attention to its consumers' experiences—and also working on its internal communication. That's also been a big problem for Motorola, which observers say has led to competing mobile products and a lack of overall brand cohesion.

"Motorola has always had a problem sharing thoughts and technology across groups," Seybold says. "It's full of fiefdoms, and in the past they didn't cross-pollinate technologies. But the [MTO] document is so full of so many different ideas, it can be seen as one way of cross-group pollination."

Motorola's Dvorak emphasizes that the company is working toward synergizing its various departments. "We have a group that looks at consumer intelligence with the goal of analyzing consumer trends [vs. technology trends] in a similar time frame of three to five years, and we are now looking to collaborate more closely," he says. And although the consumer research group doesn't publish a report similar to MTO, an exchange of ideas is occurring, Dvorak concedes, "in an ad hoc way." In other words, the synergy isn't systemized, at least for now.

Whether this year's MTO, which seems to address problems that analysts and Motorola insiders are quick to identify with Zander, will spark the design of must-have phones with a distinctive Motorola user experience is yet to be seen. New CEO Brown may decide to ditch the MTO strategy altogether—it's a relic from the previous era, after all. His challenge is to capitalize on the design and technology advances already in place while waiting.

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Kesimpulannya thread ini sudah di jawab oleh Greg Brown dan sudah bisa di "Closed".